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Anchor Institutions!
Capturing Hidden Value in Local Assets
Midtown Detroit
3 Anchors
2 Years
$30MM in
commitments
Midtown Detroit
The Traditional"
Anchor Strategy
The Traditional"
Anchor Strategy
The Penn Model
Source:
Leveraging Colleges and
Universities for Urban
Economic Revitalization:
An Action Agenda
A Joint Study by ICIC and
CEOs for Cities
2002
The Traditional"
Anchor Strategy
The Penn Model
LEADERSHIP
DEMAND
CAPITAL
The traditional anchor
strategy is no longer
replicable
A Scalable"
Anchor Strategy
A Scalable"
Anchor Strategy
Midtown Detroit
What makes an anchor 
strategy scalable? "
What makes an anchor 
strategy scalable? "
Leveraged
Place Based
Demand Driven
Implementation Focused
What makes an anchor 
strategy scalable? "
Leveraged
Place Based
Demand Driven
Implementation Focused
Leveraged: Traditional Model!
Anchor 
Institutions
Leveraged: Traditional Model!
Anchor 
Institutions
Philanthropy
Leveraged: Traditional Model!
Anchor 
Institutions
Community 
Groups
Philanthropy
Leveraged: Traditional Model!
Civic
Leadership
Anchor 
Institutions
Community 
Groups
Philanthropy
Leveraged: Midtown Detroit!
Civic
Leadership
Midtown 
Anchor 
Institutions
Community 
Groups
Philanthropy
Midtown 
Anchor 
Institutions
Leveraged: Midtown Detroit!
Civic
Leadership
Philanthropy
Community 
Groups
Leveraged: Midtown Detroit!
Civic
Leadership
Philanthropy
Midtown 
Anchor 
Institutions
Community 
Groups
Leveraged: Midtown Detroit!
Civic
Leadership
Philanthropy
Midtown 
Anchor 
Institutions
Community 
Groups
Leveraged: Midtown Detroit!
Civic
Leadership
Philanthropy
Midtown 
Anchor 
Institutions
Community 
Groups
Leveraged: Midtown Detroit!
Civic
Leadership
Philanthropy
Midtown 
Anchor 
Institutions
Community 
Groups
Leveraged: Midtown Detroit!
Civic
Leadership
Philanthropy
Midtown 
Anchor 
Institutions
Community 
Groups
What makes an anchor 
strategy scalable? "
Leveraged
Place Based
Demand Driven
Implementation Focused
Place Based!
Place Based!
Place Based: Midtown Detroit!
Place Based: Midtown Detroit!
Place Based: Midtown Detroit!
Place Based: Midtown Detroit!
What makes an anchor 
strategy scalable? "
Leveraged
Place Based
Demand Driven
Implementation Focused
Demand Driven!
60,000 unique records
Demand Driven!
60,000 unique records
age, salary, job classification, student status, school, year…
Demand Driven!
Ideal Cohort: employees between 25-34 years old
and who earn between $25,000 and $75,000
annually
Demand Driven!
Creating demand for:
10,000 new residents
30% Detroit procurement
30% Detroit workforce
What makes an anchor 
strategy scalable? "
Leveraged
Place Based
Demand Driven
Implementation Focused
Implementation is
boring
Implementation is
hard work
Implementation is
biology not
chemistry
Implementation Focused!
Institutional
Leadership
Middle
Management
Staff
Implementation Focused!
Institutional
Leadership
Middle
Management
Staff
Implementation
Vision
Process
Implementation Focused!
Implementation
Vision
Process
Implementation Focused: Midtown!
Vision
Process
Implementation
Implementation Focused: Midtown!
Anchor CEO’s
Philanthropies
City Agencies
Institutional
counterparts
Community
Organizations
Businesses
Implementation
Vision
Process
Implementation Focused: Midtown Detroit!
Buy Detroit
Implementation Focused: Midtown Detroit!
Hire Detroit
Implementation Focused: Midtown Detroit!
Live Midtown
How do we move the model forward?
How do we move the model forward?
By not waiting
How do we move the model forward?
By not waiting
BUY LOCAL
LIVE LOCAL
HIRE LOCAL
Capturing Hidden Value in Local Assets-Omar Blaik and Nancy Schlichting

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