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Take Charge of Your
   Social Brand!
  Leverage Social
 Media for Success
Nasreen Quibria, Payments Expert, Logica
NY Cash Exchange (TMANY) – May 24, 2012
Today’s End in Mind…




© Logica 2012. All rights reserved   No. 2
This is Logica
 Leading global business and technology services company
    Business consulting
    Products
    Systems integration
    Outsourcing

 Nearly 41,000 employees worldwide
 Over $6 billion USD in revenues 2011
 Creating value for clients by successfully integrating people,
   business and technology
© Logica 2012. All rights reserved                                 No. 3
Social Trends




© Logica 2012. All rights reserved   No. 4
Navigating in the “New Normal”
                                                 15.0
 Percent Change in Real Gross Domestic Product




                                                 10.0



                                                  5.0



                                                  0.0
                                                          IV    I   II   III   IV   I   II   III   IV   I   II    III   IV    I    II    III   IV    I
                                                         2007       2008                2009                2010                   2011             2012
                                                  -5.0



                                                 -10.0

                                                                % Change in Real Gross Domestic Product                 Unemployment Rate

                                                                                                                 SOURCE: US Bureau of Economic Analysis

© Logica 2012. All rights reserved                                                                                                                       No. 5
Social Trends: The Impact of Technology




• Consumers are adopting a            • Increased use of Social      • Marketing capabilities of
 mobile lifestyle                       Media, Micro-Blogging,         social media continues to
• Access proliferation of               Instant Messaging              grow
 Smartphone Apps, Tablet              • New communication model
 Apps, Internet Banking                 is a dialogue (as opposed
                                        to a monologue) via social
                                        networks
 © Logica 2012. All rights reserved                                                                No. 6
“Social media is
                people having
                conversations online.”




© Logica 2012. All rights reserved       No. 7
200+ million
                                     blogs


© Logica 2012. All rights reserved                  No. 8
Almost
                                     4,000,000
                                     articles

© Logica 2012. All rights reserved               No. 9
> 3 billion videos
watched per day

(more video is uploaded to
YouTube in one month than the 3
major US networks created in 60
years)
© Logica 2012. All rights reserved   No. 10
845+ million
                                     users


© Logica 2012. All rights reserved              No. 11
465+ million
     number of
     accounts

© Logica 2012. All rights reserved   No. 12
161 million
     members


© Logica 2012. All rights reserved   No. 13
Social Branding of U




© Logica 2012. All rights reserved   No. 14
External Branding



© Logica 2012. All rights reserved            No. 15
Write a headline
                                     1
                                             e.g., “Experience
                                             Financial
                   3                         Professional”




                                         2   Fill out your basic
                                             employment history
                                             and education




                                             Set-Up a Profile
                                             Picture

© Logica 2012. All rights reserved                               No. 16
Use a profile picture that will give
      recruiters confidence in you
© Logica 2012. All rights reserved     No. 17
Resume
                                     Does the information provided on the
        Verification                 resume coincide with the information on
                                     LinkedIn?

                                     How many people have recommended
 Recommendations
                                     you?



          Networks                   How many connections do you have?



          Expertise                  Are you actively engaged in groups?

© Logica 2012. All rights reserved
Utility of LinkedIn Groups
   Types of Groups
Associations                                Professional Experience          Education




                        Title or Position                        Interests




   © Logica 2012. All rights reserved
   © Logica 2012. All rights reserved                                                     No. 5
                                                                                         No. 19
Anatomy of a                                                   profile
• Microblogging – Limited to 140 characters

• Open network – no introductions needed

     Profile Photo




               Profile statement     Provide a link   Balanced follow ratio




© Logica 2012. All rights reserved                                        No. 20
Twitter Glossary

          Direct Message (DM) Private reply
          Re-tweet (RT)              Broadcast someone else’s
                                     tweet to all of your
                                     followers
          @ reply                    Replying to a tweet

          # hashtag                  Keywords added to tweets
                                     to be later searchable
          #FF (Follow Friday)        Suggest others should
                                     follow on Fridays

© Logica 2012. All rights reserved                              No. 21
Leveraging

        Reputation
                                     Tweet about topics that showcase your
         Building                    expertise and interests


                                     Follow industry leaders and well-
        Networking                   connected people in your profession or
                                     community

                                     Search on company or topical tweets,
        Intelligence
                                     look for seminar/conference tweets
         Gathering
                                     using hashtag # searches



© Logica 2012. All rights reserved
Twitiquette & Best Practices
                            1. Employ the K-I-S-S Principle
                            2. Use Hashtags or Keywords
                            3. Shorten Your Links
                            4. Ad Value
                            5. Stir Interest
                            6. Offer a Balanced Mix of Content
                            7. Retweet
                            8. Be Authentic and Polite
                            9. Put It on Cruise Control
                            10. Spread Out Your Tweets
© Logica 2012. All rights reserved
Internal Branding



© Logica 2012. All rights reserved            No. 24
Corporate Collaboration Tools


      Knowledge                      Crowdsourced   Project-based
       Sharing                         Innovation   Engagement




© Logica 2012. All rights reserved
Corporate Social Networking Policies
                                     •   Be transparent
                                     •   State that it’s YOUR opinion
               DO                    •   Act responsibly and ethically
                                     •   Beware of privacy issues
                                     •   Use common sense

                                     • Disclose confidential information
                                     • Engage in promotional activities
           DON’T
                                       including using trademarks and
                                       logos


  With social media, you are leaving your digital signature on
       the internet. Once posted, it cannot be removed.
© Logica 2012. All rights reserved                                         No. 26
The Future of You




© Logica 2012. All rights reserved   No. 27
Thank You…Let’s Connect:
                 Nasreen Quibria | Payments Expert

                                 (o) 781.373.8554 | (m) 617.390.4649

                                     nasreen.quibria@logica.com

                                     Nasreen Quibria
                                     (nasreen.quibria@gmail.com)

                                     nquibria




© Logica 2012. All rights reserved                                     No. 28

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2012 NY Cash Exchange: Take Charge of Your Social Brand! Leverage Social Media for Success

  • 1. Take Charge of Your Social Brand! Leverage Social Media for Success Nasreen Quibria, Payments Expert, Logica NY Cash Exchange (TMANY) – May 24, 2012
  • 2. Today’s End in Mind… © Logica 2012. All rights reserved No. 2
  • 3. This is Logica  Leading global business and technology services company  Business consulting  Products  Systems integration  Outsourcing  Nearly 41,000 employees worldwide  Over $6 billion USD in revenues 2011  Creating value for clients by successfully integrating people, business and technology © Logica 2012. All rights reserved No. 3
  • 4. Social Trends © Logica 2012. All rights reserved No. 4
  • 5. Navigating in the “New Normal” 15.0 Percent Change in Real Gross Domestic Product 10.0 5.0 0.0 IV I II III IV I II III IV I II III IV I II III IV I 2007 2008 2009 2010 2011 2012 -5.0 -10.0 % Change in Real Gross Domestic Product Unemployment Rate SOURCE: US Bureau of Economic Analysis © Logica 2012. All rights reserved No. 5
  • 6. Social Trends: The Impact of Technology • Consumers are adopting a • Increased use of Social • Marketing capabilities of mobile lifestyle Media, Micro-Blogging, social media continues to • Access proliferation of Instant Messaging grow Smartphone Apps, Tablet • New communication model Apps, Internet Banking is a dialogue (as opposed to a monologue) via social networks © Logica 2012. All rights reserved No. 6
  • 7. “Social media is people having conversations online.” © Logica 2012. All rights reserved No. 7
  • 8. 200+ million blogs © Logica 2012. All rights reserved No. 8
  • 9. Almost 4,000,000 articles © Logica 2012. All rights reserved No. 9
  • 10. > 3 billion videos watched per day (more video is uploaded to YouTube in one month than the 3 major US networks created in 60 years) © Logica 2012. All rights reserved No. 10
  • 11. 845+ million users © Logica 2012. All rights reserved No. 11
  • 12. 465+ million number of accounts © Logica 2012. All rights reserved No. 12
  • 13. 161 million members © Logica 2012. All rights reserved No. 13
  • 14. Social Branding of U © Logica 2012. All rights reserved No. 14
  • 15. External Branding © Logica 2012. All rights reserved No. 15
  • 16. Write a headline 1 e.g., “Experience Financial 3 Professional” 2 Fill out your basic employment history and education Set-Up a Profile Picture © Logica 2012. All rights reserved No. 16
  • 17. Use a profile picture that will give recruiters confidence in you © Logica 2012. All rights reserved No. 17
  • 18. Resume Does the information provided on the Verification resume coincide with the information on LinkedIn? How many people have recommended Recommendations you? Networks How many connections do you have? Expertise Are you actively engaged in groups? © Logica 2012. All rights reserved
  • 19. Utility of LinkedIn Groups Types of Groups Associations Professional Experience Education Title or Position Interests © Logica 2012. All rights reserved © Logica 2012. All rights reserved No. 5 No. 19
  • 20. Anatomy of a profile • Microblogging – Limited to 140 characters • Open network – no introductions needed Profile Photo Profile statement Provide a link Balanced follow ratio © Logica 2012. All rights reserved No. 20
  • 21. Twitter Glossary Direct Message (DM) Private reply Re-tweet (RT) Broadcast someone else’s tweet to all of your followers @ reply Replying to a tweet # hashtag Keywords added to tweets to be later searchable #FF (Follow Friday) Suggest others should follow on Fridays © Logica 2012. All rights reserved No. 21
  • 22. Leveraging Reputation Tweet about topics that showcase your Building expertise and interests Follow industry leaders and well- Networking connected people in your profession or community Search on company or topical tweets, Intelligence look for seminar/conference tweets Gathering using hashtag # searches © Logica 2012. All rights reserved
  • 23. Twitiquette & Best Practices 1. Employ the K-I-S-S Principle 2. Use Hashtags or Keywords 3. Shorten Your Links 4. Ad Value 5. Stir Interest 6. Offer a Balanced Mix of Content 7. Retweet 8. Be Authentic and Polite 9. Put It on Cruise Control 10. Spread Out Your Tweets © Logica 2012. All rights reserved
  • 24. Internal Branding © Logica 2012. All rights reserved No. 24
  • 25. Corporate Collaboration Tools Knowledge Crowdsourced Project-based Sharing Innovation Engagement © Logica 2012. All rights reserved
  • 26. Corporate Social Networking Policies • Be transparent • State that it’s YOUR opinion DO • Act responsibly and ethically • Beware of privacy issues • Use common sense • Disclose confidential information • Engage in promotional activities DON’T including using trademarks and logos With social media, you are leaving your digital signature on the internet. Once posted, it cannot be removed. © Logica 2012. All rights reserved No. 26
  • 27. The Future of You © Logica 2012. All rights reserved No. 27
  • 28. Thank You…Let’s Connect: Nasreen Quibria | Payments Expert (o) 781.373.8554 | (m) 617.390.4649 nasreen.quibria@logica.com Nasreen Quibria (nasreen.quibria@gmail.com) nquibria © Logica 2012. All rights reserved No. 28