1. NPR is a Valuable Community Resource Q: “On a scale of 0 to 10, with 0 meaning VERY LOW VALUE and 10 meaning VERY HIGH VALUE, please rate the value to the community that is provided by the following types of institutions.” Source: Lightspeed Research, NPR Impact Study, July 2009 Three out of five listeners consider their public radio station/NPR to be of “very high value” to the community.

2. NPR Listeners Take Action Based on What They Hear Q: “Earlier in the survey you indicated you listen to NPR. Which of the following actions, if any, has listening to NPR ever moved you to take? “ Source: Lightspeed Research, NPR Impact Study, July 2009 More than nine out of ten have been moved to take an action by listening to NPR. Talking with friends, colleagues and family members, doing further research, and visiting a particular Internet site are the top three specific actions taken.