Introduction to Triton Webcast Metrics for NPR Member Stations - 3/8/12
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Please join NPR Digital Services for an overview and Q&A about the latest addition to our suite of offerings, Triton Digital’s Webcast Metrics. This service will provide your station with real-time, accurate, meaningful on-demand data on stream listeners, presented in terms of both traditional radio metrics (CUME & AQH) as well as industry standard streaming analytics (AAS and ATSL). Webcast Metrics will provide you with greater insight into you digital audience's behaviors and can be used to provide underwriting teams and agencies of all sizes with credible real-time online audience measurement data.
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Introduction to Triton Webcast Metrics for NPR Member Stations - 3/8/12
- 1. Introduc)on to Triton Webcast Metrics for NPR Member Sta)ons March 8, 2012
- 2. Agenda • Introduc2on • DS Analy2cs overview • NPR/Triton agreement • Value of Webcast Metrics • Service overview and demo • Sign up and implementa2on • Ques2ons 2
- 3. Panelists • Phil Johnson • Project Manager, NPR Digital Services • Michelle BelleNere • Digital Analy2cs Manager, NPR Digital Services § Bryan MoffeP • VP, Digital Strategy/Ad Opera2ons, Na2onal Public Media • Jeremy Argue • Director, Adver2sing Strategy, Triton Digital 3
- 4. Analy)cs with Digital Services § Webcast Metrics is one part of a suite Analy2cs services offered by DS § All covered by DS fees (no extra cost) § Analy2cs is a standalone service and doesn’t require using Core Publisher or other DS products 4
- 5. Is my site accomplishing the goals I have for it? Is my online audience growing? Are users engaged with my content? Where should I be spending more 2me and energy? 5
- 6. Analy)cs Service components Analy)cs setup Monthly & training reports Webinars, blog posts, Custom sta2on report, 1-‐on-‐1 consul2ng, streaming metrics, also includes Chartbeat rollup to compare against Ac)onable Focused insights tes)ng Key user behaviors, Live A/B tests on trends, feature usage, important goals advice, best prac2ces (e.g., pledge op2miza2on) 6
- 7. NPR-‐Triton Agreement § Two-‐year contract between NPR and Triton Digital (formerly Ando Media), signed late 2011 § First deal with a third party vendor to bring new products/services to member sta2ons § Webcast Metrics offered to NPR members as part of analy2cs service covered by DS fee (no extra cost) § DS will also offer Triton instream ad-‐injec2on, at addi2onal cost to sta2ons, later in 2012 7
- 8. The Value of Triton Webcast Metrics § Provides accurate metrics on your online listening audience § Presented tradi2onal radio metrics (CUME/AQH) and as streaming metrics (AAS/ATSL) § Provides real-‐)me metrics § The only digital audio sta2s2cs accredited by the Media Ra2ngs Council § Offers deeper insight into online audience (trends, comparison to peers, etc.) § Allows for bePer mone2za2on of streams (e.g., instream underwri2ng) 8
- 9. Stream Mone)za)on § Radio is going everywhere – through streams § Streams will become cri2cal to underwri2ng revenue § Measurement is key to selling • For simulcasts, measurement gives bePer audience picture • With Ad Injector, you can sell streams as new product § Pre-‐rolls are good, but in-‐stream is bePer • How many credits in 40 minutes of programming? § Local digital is the growth sector of adver2sing • Streaming audio to grow 129% this year (Borrell) • Radio earns more on local ads than any other medium (4:1) • Mobile/connected devices drive >50% of Pandora’s ad revenue 9
- 10. Webcast Metrics: Greatest Thing Since… It’s your call! 10
- 11. Webcast Metrics Service Overview § Triton pulls stream access logs from host/CDN (FTP) • Also works with host/CDN to configure real-‐2me metrics § Sta2ons access reports on webcast listening via Triton Control Panel, email, RSS, etc. § Training provided by Triton § Support via Digital Services 11
- 12. Webcast Metrics Tools Demo § Take it away, Jeremy! 12
- 13. How Do I Sign Up? Email us at analy)cs@ds.npr.org Subject: I want Webcast Metrics! 13
- 14. But Wait – There’s More! By signing up for Webcast Metrics, you also automa2cally get access to all DS analy2cs services! 14
- 15. Webcast Metrics Implementa2on § Sign Digital Services MSA, if not done already • Webcast Metrics is a triggering event for DS fees § Fill out install spreadsheet provided by DS § Tell CDN/host that Triton will need access to logs § Register for Webcast Metrics training session (TBA) § Go forth and measure! 15
- 16. Ques)ons? 16