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Finding the Story, Image or Video You Need With Aggregation

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Finding the Story, Image or Video You Need With Aggregation

  1. 1. Finding the stories, images and videos you need with aggregation
  2. 2. 2  Submit questions throughout on the right hand side in the chat box  Resources and presentation will be in Dropbox  Check out the hashtag #NPRKnight on Twitter Housekeeping
  3. 3. 3  The importance of analytics  Headline writing  Writing for the web  Your daily workflow  Visual Storytelling Previously, on #NPRKnight training…
  4. 4. 4 This week, on #NPRKnight training… I. What are we talking about again? • What is aggregation? • When should we aggregate? II. Making aggregation visual: • When should we add photos? • When should we add videos?
  5. 5. 5 What is aggregation?
  6. 6. 6 Aggregation is using your resources wisely
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
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  13. 13. 13 Anatomy of an aggregated post  Source is NAMED  Source is LINKED TO  Quoted TEXT LOOKS DIFFERENT (blocked text, colored, italics)  Use no more than 200 WORDS, if relevant - more likely a paragraph or a sentence.  Keep the TEXT TOGETHER (as it appeared in the original story)
  14. 14. 14 Anatomy of an aggregated post
  15. 15. 15 Anatomy of an aggregated post
  16. 16. 16 Anatomy of an aggregated post
  17. 17. 17 Anatomy of an aggregated post
  18. 18. 18 Anatomy of an aggregated post
  19. 19. 19 Five Reasons to Aggregate?  It has local relevance – your audience is interested  You can add context to the story  Someone else is doing an excellent job covering a story  You don’t have reporters or resources on the scene  You discover a story from another source
  20. 20. 20 But I don’t have a visual to go with it!
  21. 21. 21 One tactic: Creative Commons Creative Commons, by Karin Dalziel (CC BY)
  22. 22. 22 1. "Attribution" license – symbolized as “BY” 1. “Non-Commercial" license – symbolized as “NC” 2. “No Derivatives” – symbolized as “ND” 1. “ShareAlike” – symbolized as “SA”
  23. 23. 23 NPR uses this:  "Attribution" license – symbolized as “BY” • You must attribute the photo to the source  “Non-Commercial" license – symbolized as “NC”
  24. 24. 24 Other:  “No Derivatives” – symbolized as “ND”  Means that you can’t crop a photo or edit it
  25. 25. 25 Other:  “ShareAlike” – symbolized as “SA” Means you license your new creation under the same Creative Commons ShareAlike license.
  26. 26. 26 Four Questions to Ask Before Using a Photo  Which image best conveys the important elements of the story?  What is the editorial relevance of each frame?  What aspects of the image best convey the story to the reader?  Will the caption add editorial relevance to the image, not justify the use of the image?
  27. 27. 27 http://search.creativecommons.org/
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  34. 34. 34 VIDEO
  35. 35. 35 When is it worth using videos?  When you want to add a dynamic element to a story  When text, images and audio aren’t enough  When the clip provides a sense of place for the story When news is happening quickly and you need to save time/space on describing something (don’t say, SHOW it)  It has local relevance – your audience is interested
  36. 36. 36 How to find videos
  37. 37. 37 How to find videos  Often the video your story needs is already out there.
  38. 38. 38 Get comfortable with YouTube News and Google News
  39. 39. 39  Subscribe to a search query in RSS on YouTube (www.youtube.com/rss/search/QUERY.rss)  Subscribe to a tag query in RSS on YouTube  Change the order of results by switching “relevance” to “published” or “view count.”  With “artistic” stories, narrow your search to HD videos only. How to find videos
  40. 40. 40 Don’t forget Vimeo!  It’s a great place to find more arts & culture driven content.
  41. 41. 41 Don’t forget Vimeo!  Browse CATEGORIES http://vimeo.com/categories  Browse GROUPS http://vimeo.com/groups  Browse CHANNELS http://vimeo.com/channels
  42. 42. 42 But be sure you can use the videos you find  Is there an embed code or a link?  Check for Creative Commons license  Give credit
  43. 43. 43 When do you make video its own story? Consider two things: 1. Impact of the clip 2. Your own editorial judgment.
  44. 44. 44 Impact of the clip
  45. 45. 45 Editorial Judgment— It’s still all about the impact  Start with this question: Would this be of interest to your audience or further your own reporting on a subject?  For video only: Give a brief reason in text for why your audience should click play.  Treat it like social sharing: here it is and here’s the reason to watch.  Video-only posts live or die based on your headline and visual.  Give it the watch test: If you’re watching over and over or sharing it in the office, it’s good enough to go online.
  46. 46. 46 Aggregation: Bringing it all home
  47. 47. 47 Aggregation: Bringing it all home
  48. 48. 48 Aggregation: Bringing it all home
  49. 49. 49 Aggregation: Bringing it all home
  50. 50. 50 Seattle voted most-liked U.S. city in nationwide poll And, of course, strong headlines! Video: Group explores the abandoned parts of South Florida Watch This: Take a Ride On Denver’s New Light Rail Line What You Need to Know About Michigan’s Emergency Manager Law Why Was This Cake Decorated With a Zombie Ben Franklin Left on an Austin Porch Overnight?
  51. 51. 51 Questions?
  52. 52. 52 Assignment: Write a short post using aggregation. • Use any combination of photo, video, and stories from other sources. • Don’t forget the headline! Email to dseditorial@npr.org with your station call letters in the email subject line

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