1. Finding and Acquiring Photos
October 31, 2012

2. What tactics and sites do you use to
find and acquire photos?
Submit your answer 

3. Housekeeping
 Submit questions throughout on the right hand side
in the chat box
 Resources and presentation will be in Dropbox
 Teresa Gorman, @gteresa, tgorman@npr.org
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4. 4

5. What We’ll Talk About Today
I. Be a photo editor: questions to ask while
finding and choosing images
II. 6 strategies to build your photo library
III. Don’t fall for these online photo myths
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6. Questions to ask:
Remember this?
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7. Practical Ways To Approach Visual Storytelling
 What is the best way to represent my story —
single image, slideshow, audio slideshow,
video, graphic
 What are my resources?
 Think of the visuals from the beginning of your
reporting
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8. More Questions to Ask Before Using a Photo
 Which image best conveys the important elements of
the story
 Be ready to argue the editorial relevance of each
frame.
 What aspects of the image best convey the story to
the reader?
 Captions should add editorial relevance to the image,
not justify the use of the image
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9. Questions to Ask Before Using a Photo
 What is the best visual aspect of the story? Are there
images that illustrate this?
 Which image best conveys the important elements of
the story
 Argue the editorial relevance of each frame. What
aspects of the image best convey the story to the
reader
 Captions should add editorial relevance to the image,
not justify the use of the image
 Does the photo follow journalism principles?
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10. II. Think Long Term: Create a Photo Library
Photo via Flickr/Ozyman
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11. Think Long Term: Create a Photo Library
 Save your photos
 Follow good captioning practices
 Share with your coworkers
Some stations use: Flickr, Picasa, Dropbox,
Lightroom, their own services.
Photo via Flickr/Ozyman
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12. 6 Strategies to Fill Your Photo Library
Photo via Flickr/ Eva Ekeblad
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13. 1. Subscription Services
Good for:
 Can use for specific news events
 Resource for higher quality photos
Keep in mind:
 Make sure to use photos in the right context
 May not be able to share on social media
(review your contract)
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14. 2. Make Photos Yourself
NPR’s David Welna in Cleveland, Ohio.
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Photo by WCPN ideastream’s Brian Bull

15. You are your own best source of photos
Good for:
 Fewer rights questions
 Fewer questions about accuracy
Keep in mind:
 Practice, with your phone and/or camera
 Ask your colleagues to also take photos
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16. 3. Partnerships
Photo by Flickr User Lady/Bird, CC
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17. Partnerships
Good for:
 Utilizing limited resources wisely
 Expanding reach
 Using your strengths
Keep in mind:
 Be clear about where and how you use
photos in a partnership
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18. Partnerships: Places to start
1. Volunteers
2. Universities
3. Local media
4. Local bloggers
5. Photo meetups
6. Amateur photographers
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19. Example: WVXU
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20. WVXU
 “Win win all around”
 Short and long-term
• Built up photo library
 Used volunteer
photog for special
events, stock
photography
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21. 4. Creative Commons
Photo used with Creative Commons license, via karindalziel
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22. Creative Commons/ Flickr
Good for:
 Budget friendly
 ‘Creative’ photos
Keep in mind:
 Be careful about licenses
 Be clear in caption about where it is from
 Always have the correct byline
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23. 1. "Attribution" license – symbolized as “BY”
1. “Non-Commercial" license – symbolized as “NC”
2. “No Derivatives” – symbolized as “ND”
1. “ShareAlike” – symbolized as “SA”
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24. NPR uses this:
 "Attribution" license – symbolized as “BY”
• You must attribute the photo to the source
 “Non-Commercial" license – symbolized as “NC”
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25. Other:
 “No Derivatives” – symbolized as “ND”
 Means that you can’t crop a photo or edit it
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26. Other:
 “ShareAlike” – symbolized as “SA”
Means you license your new creation under the
same Creative Commons ShareAlike license.
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27. http://search.creativecommons.org/
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28. 5. Hand Outs 2.0
Spc. Morgan Chami, a Dayton, Ohio, native shakes the paw of Perro, a military working dog, after her reenlistment
ceremony July 20 at Camp Nathan Smith, Afghanistan. Photo by Spc. Matt Kuzara, DVIDS via Flickr, CC.
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29. Handouts 2.0
Good for:
 Budget friendly
 ‘Creative’ photos, out-of-date
Keep in mind:
 Be clear in caption about where it is from
 This is usually press, so take with a grain
of salt
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30. Hand Outs 2.0: Some Examples
 City of Boston Archives:
http://www.flickr.com/photos/cityofbostonarchives/
 Defense Visual Information Dept:
http://www.flickr.com/photos/dvids
 National Gallery of Art:
https://images.nga.gov/en/page/show_home_page.h
tml
 National Park Service:
http://www.nps.gov/photosmultimedia/photogallerie
s.htm
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31. Hand Outs 2.0: Some Examples
More here:
http://bit.ly/handoutexamples
Add your own examples and resources!
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32. 6. The Crowd
By Flickr user
ke0112, CC
by Flickr user tyle_r,
CC 32

33. 6a: Search
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34. Search!
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35. The Crowd
 Twitter.com/search
 Facebook.com/search
 Instagram -web.stagram.com/, statigr.am/
 Flickr.com/search/advanced
 Reddit.com
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36. The Crowd: Verifying Photos Online
Too good to be true?
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37. The Crowd: Verifying Photos Online
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38. The Crowd: Verifying Photos Online
Too good to be true?
It probably is.
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39. The Crowd: Verifying Photos Online
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40. The Crowd: Verifying Photos Online
But not always
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41. The Crowd: Verifying Photos Online
 Use your news judgment
 Examine the weather and season in photo
 Check clothes/building/vehicles in photo
 Who uploaded it? Message/Call them
 http://images.google.com/
 http://tineye.com
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42. The Crowd: Verifying Photos Online
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43. The Crowd: Verifying Photos Online
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44. The Crowd: Ask
Ask
Create community around photos
Include listeners and readers in news
coverage
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45. Example: Breaking News
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46. Example: Long Term
Photo of the day series
Sue Washburn heading out to the osprey nest off the Oswegatchie Flow in
Wanakena. Photo: Kristin Rehder. Via NCPR.org
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47. Example: North Country Public Radio
 Community: Started in 2005, has become self-
sustaining
 “Better quality eyeballs, ” Dale Hobson, web manager,
says.
 Lower bounce rate
 More page views per visit
 Often most popular feature on NCPR’s Facebook
page
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48. Don’t fall for these online photo myths
Picture via Picture Perfect Pose on Flickr 48

49. Three Myths About Using Photos Online
1.It's
okay to use anything
that's online as long as I
give credit, because it is
public.
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50. Three Myths About Using Photos Online
1. It's okayto use anything that's online as
long as I give credit.
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51. Three Myths About Using Photos Online
2. It's okay to use something
if I asked for permission and
didn't get a response, or
don’t know who took a
photo.
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52. Three Myths About Using Photos Online
1. It's okay to use anything that's online as
long as I give credit.
2. It's okay to use something if I asked for
permission and didn't get a response, or
don’t know who took a photo.
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53. Three Myths About Using Photos Online
3. It's okay to use
anything as long as I'm
not making any money
off of it.
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54. Three Myths About Using Photos Online
1. It's okay to use anything that's online as
long as I give credit.
2. It's okay to use something if I asked for
permission and didn't get a response, or
don’t know who took a photo.
3. It's okay to use anything as long as I'm
not making any money off of it.
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55. Three Myths About Using Photos Online
Photo via Flickr User Thomas Hawk
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56. Questions?

57. Your Assignment
 Search for two images to accompany two
stories
Keep in mind last week’s photo lessons
 Caption each image and email them
to dseditorial@npr.org
 Put your station call letters (ex: WLRN) in the
subject line
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