2. НОСИТЕЛ НА НАГРАДИТЕ:
Best of CES 2012
LAPTOP Popular Science Computer Shopper
Best Smartphone of Product of the Future Best of CES 2012
CES 2012 Award Award
PC Mag Gotta Be Mobile Popular Mechanics
Best of CES Best of Show Award Editor’s Choice Award
ZDNet Best Smartphone at
CES 2012 Award
Readers’s Choice Editor’s Pick Wired Gadget
Award 12 “Best, Quirkiest CES
3. ЦЕЛЕВА ГРУПА
Lumia 900 Lumia 800 Lumia 710 Lumia 610
25+ предимно мъже 22-32 25+ предимно жени 18 – 24 с ограничени доходи
Привлечени от Привлечени от дизайна и Сигурен и популярен Обичат да се социализират
технологиите, но също от социалните мрежи телефон, който позволява – привлечени от интернет и
дизайна и скоростта персонализация. соц. мрежи
Притежават смартфон Притежават смартфон Притежават смартфон Планират покупка на
4. ОБХВАТ: LUMIA ЗА ВСЕКИДНЕВНИТЕ ПРИКЛЮЧЕНИЯ НА
Живей на широко
Притежатели на смартфон
Притежатели на смартфон
Създаден за теб
Притежатели на смартфон
Turn up the fun
У дома Ученици/Студенти Младежи Семейни
5. За младите и
Големият екран позволява да
правиш и виждаш повече.
позволява да правиш няколко
Процесорната мощ, големият
екран и интуитивният
потребителски интерфейс са
6. NOKIA LUMIA 900
Дизайн, отличен с
Бърз достъп до соц.
мрежи, IE9, хъбове и
Nokia Drive и
8. ПО-ГОЛЯМА СКОРОСТ В
ИНТЕРНЕТ ЧРЕЗ IE9 И HSPA+
Най-бързият Nokia Lumia
смартфон с DC-HSPA+
скорости за трансфер до 42
Rx diversity технология за
по-стабилен пренос на
Плавен и бърз Internet
Explorer 9 и HTML5
16. НАЙ-ПОДХОДЯЩ ЗА
Бърз и лесен Организирайте
достъп до времето си с
клиенти и екипи с Outlook
People Hub и календар, събити
Groups я и задачи
Business IM и Сигурност, която
видеоконференц отговаря на IT
ии с Lync Mobile изискванията
17. ПО-ДОБЪР ЗА
Отличителен дизайн, голям дисплей
Предната камера дава възможност
за видеоповиквания, чат и
Големият екран оптимизира достъпа
до документи и работата с тях.
18. NOKIA LUMIA 900
Мрежи GSM/EGSM: 850/900/1800/1900
OS WP7.5 Mango + LTE
Скорост 1.4 GHz CPU
Дисплей / 4,3” WVGA AMOLED ClearBlack дисплей
Форма 480x800, моноблок
Батерия 1830 mAh
Време В разговор: GSM: 8h WCDMA: 7h
В изчакване: GSM Idle: 400h, WCDMA idle: 400h
Памет 512MB RAM памет, 16GB вградена, SkyDrive
Камера 8MP Carl Zeiss AF, dual-LED светкавица,720p,
30 FPS, предна камера
Свързаност A-GPS, BT, WLAN
Размер/Тегло 127,8 x 68,5 x 11,5 mm / 160g
Аудио FM RX, 3.5mm AHJ, UNC
Hinweis der Redaktion
Thank you for the opportunity to talk to you today. My Name is N.N. and I am here to talk about our new Windows Phone, the Nokia Lumia 900. The public has spoken and the Nokia Lumia 900 generated incredible buzz at the largest CES ever 2012. The CNET Best of CES 2012 award was a crowning achievement in a raft of prizes which also included: Popular Mechanics Editor’s Choice Award Popular Science Product of the Future AwardPopular Science Best of CES 2012 AwardLAPTOP magazine’s Best Smartphone of CES 2012 WinnerTechnoBuffalo Reader’s Choice AwardPC Mag Best of CES Smartphone AwardZDNet Best Smartphone at CES 2012 AwardWired Gadget Lab 12 "best, quirkiest CES gadgets" AwardGotta Be Mobile Best of Show AwardAll that great rewards come with great responsibilities. Let me tell you more about our latest smartphone, the Nokia Lumia 900.
The video of the awards can be downloaded from Tramex:https://in.nokia.com/sites/SellingCapability/Tramex%2020/Nokia%20Lumia%20900%20-%20CES%202012%20720p%20HQ.wmv
Firstly, the Nokia Lumia 800 is Nokia’s first Windows Phone. It providesthe true smartphone of choice for Nokia lovers and current Nokia owners.Youth audiences will instantly fall in love with the sleek, curved edge and back with a choice of vivid colours. The stylish seamless industrial design communicates the personality of the owner. The aspirational look and feel with Windows Phone User Experience and ecosystem is perfectly suitable for young professionals. The device is definitely seen as offering more for less. As stated by one research participant: ”This is the future – you can do anything with this” (France, male, smartphone intender.)Secondly, the Nokia Lumia 710 is an attractively simple and durable-looking device that is especially appealing to females. The buyers of this device are looking for a reliable companion with a breadth of personalisation options. These consumers are looking for something that helps them to do tasks on their phone rather than on their laptop.Thirdly, the Nokia Lumia 900 is an all-in-one smartphone for current Smartphone owners. The phone is a perfect match for people that seek something a slightly more technology-oriented. The device grows from the Nokia Lumia 800 characteristics, but taps into rapidly growing market of larger displays and connectivity speeds.Finally, the Nokia Lumia 610 buyers are looking for something which is new, and looks nice.Nokia Cliff is a smartphone which will fit seamlessly into the daily routine combined with a promise of durability. It does the relevant things, will last through the day and isn’t very complicated to use. It’s easy to set up and even easier to use, so you can check your e-mails just like you were in the office.Commercial target: 18 – 24 year old male or femaleSmartphone intenders, current Nokia MP or competitor feature phone ownersLikely to be living with their parents and are financially dependent on themWant a smartphone to look cool, don’t want to feel left behind their peersNow let me tell you more about our bigger, faster, funner smartphone.
Firstly, the Nokia Lumia 800is Nokia’s first Windows Phone. It providesthe true smartphone of choice for Nokia lovers and current Nokia owners.Youth audiences will instantly fall in love with the sleekwith a choice of vivid colours. The stylish seamless industrial design communicates the personality of the owner. The aspirational look and feel with Windows Phone User Experience and ecosystem is perfectly suitable for young professionals. The device is definitely seen as offering more for less. As stated by one research participant: ”This is the future – you can do anything with this” (France, male, smartphone intender.)Secondly, the Nokia Lumia 710 is an attractively simple and durable-looking device that is especially appealing to females. The buyers of this device are looking for a reliable companion with a breadth of personalisation options. These consumers are looking for something that helps them to do tasks on their phone rather than on their laptop.Thirdly, the Nokia Lumia 900 is an all-in-one smartphone for current Smartphone owners. The phone is a perfect match for people that seek something a slightly more technology-oriented. The device grows from the Nokia Lumia 800 characteristics, but taps into rapidly growing market of larger displays and connectivity speeds.Finally, the Nokia Lumia 610 buyers are looking for something which is new, and looks nice.Nokia Cliff is a smartphone which will fit seamlessly into the daily routine combined with a promise of durability. It does the relevant things, will last through the day and isn’t very complicated to use. It’s easy to set up and even easier to use, so you can check your e-mails just like you were in the office.Commercial target: 18 – 24 year old male or femaleSmartphone intenders, current Nokia MP or competitor feature phone ownersLikely to be living with their parents and are financially dependent on themWant a smartphone to look cool, don’t want to feel left behind their peersNow let me tell you more about our bigger, faster, funner smartphone.
“Woah it’s big! It’s more for games or watching videos” High-end Smartphone owner, Female, GermanyBullets 1&2:We did a field study to research consumer preferences for the products that we’re talking about. What we found was that Nokia brand was naturally advocating more mature phone owners, whereas the devices under research appealed strongly to smartphone owners and intenders concentrating more between ages of 22 and 29.Based on the research and the feedback, the ultimate target consumer for us is a 25+ person, either male or female, in their so-called ”pre-family phase”. He or she has already became independent from college, and have got greater sense of oneself. The target consumer also seeks ways to display his or her taste and personality. As with everyone else, social activities and keeping up with groups from different parts of their life are of importance for them.Bullets 3&4:Many of these people already possess a smartphone, and they expect to have applicationsand Social Networking features in their phone. However, there are masses of people that are considering to buy a smartphone in the next 12 months. They are curious to try out new technologies, and are motivated by appealing design to support their desire for taste and personality expression.Field study details:720 competitor smartphone owners in US, UK, India. Nokia smartphone owners, smartphone intenders. Equal gender split.Objectives: Qualify propositions, Validate appeal of the devices, Measure fit of devices with propositions, Identify commercial target, Clarify the youth opportunity, Steer communications target and messages required.Target consumers:WhoUpper end of the core/comms target - 28yrs+. Male skew. Most likely to be current SP owners. Nokia SP owners show potential outside of NAMPrimary: Independents and a few Actives. Secondary: ConnectorsTrend forward mainstream consumers (those with tech tendencies)What they are looking for: A device that enables them to do more of what they currently do. Faster, Richer & for longer.Richer browsing and media activities on the go. Immersive. Entertainment utility vs. fun per seWhat attracts them to Lumia 900:Power, performance/speed UX promise to do more; and cool designOutside of NAM: Ace promises rich(er) consumption and immersive capabilities (video/gaming)– typically leveraged by the 4.3” screen and 1.4Ghz processing power. Tablet-like potential NAM: Screen size less of a selling point but benefits still relevant. Focus is more on capture and re-live potential via the device’s imaging/camera/Skype capabilitiesKey motivating features across all markets:Stunning, (large) display, excellent for entertainment Fast internet speed for optimized browsing with IE9 and 4G/LTECarl Zeiss optics (US only)All-day battery Fabula design Although size does emphasize angular design language And feels difficult to use one-handed for some female consumers, esp. outside of NAM
The Lumia 900 is the fastest way to your favorite people, places and things.The Nokia Lumia 900 is an all-in-one smartphone for current Smartphone owners. The phone is a perfect match for people that seek something a slightly more technology-oriented. The device grows from the Nokia Lumia 800 characteristics, but taps into rapidly growing market of larger displays and connectivity speeds.The Nokia Lumia 900 boasts a 4.3” WVGA AMOLED screen, enhanced with Nokia’s ClearBlack technology, giving superior image in outdoor and indoor lighting conditions. The network connectivity is further enhanced with fast HSPA+ connectivity, giving 42Mbps (Cat24) downlink and 5.76 Mbps (Cat6) uplink speeds. The North American markets are supported with an LTE edition supporting up to 50 Mbps and 50 Mbps downlink and 25 Mbps uplink rates (due to operator network configuration).As with the Windows Phone siblings from Nokia, the Nokia Lumia 900 includes great imaging features. The 8 megapixel Carl Zeiss Auto Focus camera lets you share your view of the world. The live tiles in your home screen brings you the latest updates from friends and family, and the front-facing camera wakes them up for video calls with stunning quality. Any photos and videos you have captured can be instantly stored to personal SkyDrive or shared in email or social networks.“It looks more like a computer than it does a phone” Smartphone owners, Male, UK“Woah it’s big! It’s more for games or watching videos” High-end Smartphone owner, Female, Germany
Nokia Lumia 900 design story The Lumia 900 represents the evolution of a smartphone from Nokia. It boasts the largest display yet on a Nokia phone, lightning fast Internet speed and strong battery life; clearly designed to enjoy rich content available through the beautifully conceived Windows Phone UI. This is one of the first products to emerge from the recently forged alliance between design teams from Microsoft and Nokia. As such, Lumia 900 demonstrates the amazing heights that shared values and design philosophy can reach.Content and speed Everything about Lumia 900 shouts ‘content first’: Instantaneous, responsive, and intuitive.The stunning 4.3” AMOLED ClearBlack display is the centre of attention. It’s built for superior viewing and touch experience. Designed to reduce reflections, the display delivers crystal clear images indoors and out, and responds to the slightest touch, making interaction all the more natural. Lumia 900 has a cutting edge 4G technology, LTE or HSPA+, delivers faster connection speeds, making browsing the web and streaming of high quality audio or video a breeze. The large screen on Lumia 900 and the surrounding multimedia technology have been designed to fit into a device that’s not much bigger than the display window itself. Incredible attention to detail has resulted in a product that is beautifully balanced and easy to use. At first glance, Lumia 900 looks sleek and progressive, and when you turn it over, you can immediately see that it has also been designed to fit beautifully in the hand. CraftLumia 900 shows Nokia’s mastery of materials and processes at its best. As far as hardware goes, Lumia 900 shares the design language of the recently launched Nokia Lumia 800, building on its mix of form and function. Designed from the inside out, the outer form of the phone is determined by the components inside. Every detail on the phone supports this. Which means that Lumia 900 is totally in keeping with Nokia’s long line of both functional and beautiful phones. The shell is made from a single piece of injection-moulded polycarbonate plastic. Why plastic? Well, Nokia has spent 20 years mastering this material, and we have more experience manufacturing with it than almost anyone else. Here, we’ve made plastic feel premium and perform likewise. By using post-processing techniques normally reserved for metals (machining openings to tight tolerances, and removing flash and part lines) we have created a handsome, convention-defying product. Plastic also has a well known, though occasionally overlooked functional benefit- it enables outstanding antennae performance resulting in fewer dropped calls and lost data connections. Colour The Lumia range has a way with colour, and Lumia 900 continues this bold approach. Another advantage of creating Lumia 900 from plastic is we can inject colour into a sea of serious, monochromatic smartphones. So Lumia 900 comes in a beautiful white,stealthymatte-black and a bright cyan that conveys cool sophistication. More vibrant colours will follow later in the year based on operator demand thus completing the set. In fact, rather than being applied only to the surface, the colour pigment runs completely through the polycarbonate body. This means that if the smartphone gets scratched, the colour stays the same; ensuring that Lumia 900 stays looking like it’s just stepped out of the box for longer. This colour thread runs through the accessories such as Nokia speakers, Bluetooth headsets, even the protective soft covers; creating an end-to-end story that is coherent and consistent.
The larger, brilliant AMOLED display and faster network connectivity makes the next generation Internet Explorer 9 lightning fast, granting even better experience for the HTML5 sites out there. Music streaming, Podcasts, as well as films come to the screen lightning fast and in high definition quality. The apps from Marketplace really comes alive in the Nokia Lumia 900.Nokia Lumia 900 offers the latest LTE and Dual-Carrier HSPA+ technologies with LTE speeds up to 100Mbps and HSPA+ speeds up to 42Mbps. In addition to this Lumia 900 offers advanced power saving features such as support for Rel8 CPC, Rel8 FD, Quick release, and Connected-mode DRX. Additionally Nokia Lumia 900 supports Rx Diversity improving the connection speeds up to 50% in weak signalling conditions. Networks features should be considered as a whole and not focus on single features. In this respect Nokia Lumia 900 is in the frontline offering. This provides better view the end user value and what Nokia 900 can offer.LTE is only available in US, HSPA+ elsewhere.The Lumia 900 supports faster HSPA(Dual-Carrier) and has support for LTE (USA only) which Lumia 800 does not have.Lumia 900 is capable of up to 42 Mbps vs. 14 Mbps in Lumia 800. *To get the full speed, operator needs to have dual carrier network, there are not that many operators offering that. Without this dual carrier network support, speed is 21 Mbps Secondly, the Lumia 900 supports Rx Diversity (two receiving antennas in HSDPA) which enable Lumia 900 to download up to 50% faster HSDPA speeds in the same HSPA category compared to Lumia 800 (especially in outer limits of a cell networks). Thirdly, the Lumia 900 RxDiversity limits the number of call drops and improves the voice quality by offering better network reception in poor conditions.Finally the phone has become a first-class citizen on the Internet. So far, the Internet on a phone has all been about getting the desktop browsing experience, and making that work on the phone. With Internet Explorer 9, the internet becomes anapp-like experience in the browser. Nokia Lumia 900 includes Internet Explorer 9 from Mango.IE9 has been widely regarded as the leading desktop browser.The good news is that IE9 on “Mango” is not just similar to the phone to PC browser, it's exactly the same. It's great for consumers who want to have the same experience on various devices.The Internet Explorer 9 on Nokia Lumia 900 provides an application-like experience with hardware acceleration inside of the phone, giving fantastic browsing experience for people that want to load pages, do graphics, and have all web apps in their hand like back home. To optimize the mobile use of the browser, the address bar is now at the bottom, the menu is hidden, and the only other key is the refresh button. This leaves plenty of space for the web page you are looking at, and little to clutter the screen.The performance of the Internet Explorer 9 is beyond anything in the competition. For example, hardware-acceleration of the HTML5 websites makes web applications buttery smooth. The Internet standards support is on par with leading desktop browsers, such as Firefox 4, Chrome 9 and Safari 5, giving developers better opportunities to make their web applications shine in Nokia Lumia 800.LTE for AT&T North America (bands 4, 17), HSPA+ supported in non-LTE markets in Europe, Eurasia, LATAM, MEA, SEAP, Greater China, Korea, India.In Nokia Lumia 900 for AT&T we support following data rates:LTE: 50 Mbps download (due to 10MHz bandwidth limitation by AT&T)25 Mbps upload HSPA+:HSDPA cat 14 = 21Mbps downloadHSUPA cat 6 = 5.8Mbps upload In Lumia 900 RoW we support following data rates:DC-HSPA+:HSDPA cat 24 = 42Mbps downloadHSUPA cat 6 = 5.8Mbps uploadExamples of download speeds:Download a song (approximately 5 minutes):WCDMA (384 kbps) – 100 Sec.HSPA (14 Mbps) – 10 Sec.LTE (100 Mbps) - 0.38 Sec.Download an album (approximately 74 minutes):WCDMA (384 kbps) – 4 hrsHSPA (14 Mbps) – 25 minutesLTE (100 Mbps) – 54 secondsDownload a DVD movie (approximately 2 hours):WCDMA (384 kbps) – 21 hrsHSPA (14 Mbps) – 2 hrsLTE (100 Mbps) – 4.8 minutesDownload a HD movie (approximately 1 hour):WCDMA (384 kbps) – 3 daysHSPA (14 Mbps) – 8 hrsLTE (100 Mbps) – 17 minutesSource: Ministry of Internal Affairs and Communications Japan (www.gsacom.com)Rx diversity (dual receiving antennaes) provides up to 50% more downlink bandwidth towards the outer radius of the radio cell.
The underlying focus in ecosystem game is to ensure that Windows Phone is the winning platform against those of Google’s and Apple’s.Bing Maps will form the base for location offering on Mango. Nokiawill deliver its Location & Commerce strategy with the following Nokia location apps toMango:Nokia Drive – preinstalled onlyon Nokia with Windows PhonesNokia Maps – downloadable from the MarketplaceWith Nokia Drive, Nokia makes Windows Phone the best turn-by-turn enabled Personal Navigation Device. You simply set a place or an address as destination, get a route, and be voice guided turn-by-turn to find your way.Voice guided turn-by-turn drive navigation is available in 50+ languages with real time traffic flow in 20+ countries. Nokia Drive delivers the arm-length user interface optimized for in-car use, gives information about current traffic, speed limits & speed cameras along your way. You will find destinations with type ahead suggestions, always up-to-date points of interests and history support. While driving, you will be able to change route upon traffic incidents.Bing Maps preloadedon Mango:Core featuresLocate MeSearchDirectionsPlace pages with reviewsNearby recommendationsNew featuresVenue Maps (Shopping centres, airports. US focus with few European cities)Local Scout (US, UK, Canada, Australia, Germany)
The stunning display is a 4.3” AMOLED with 480x800 resolution. We have removed the air gap from between the glass and the display element, bringing the UI closer to your fingertips. This construction combined with polarizer that minimizes glare gives a display where black is truly black, colors are vivid and there are no disturbing reflections either indoors nor outdoors. It appears as if the UI almost hovers on top of the glass.The strong scratch-resistantGorilla glass, finished with a protective coating ensures a durable, easy to clean surface.When using Internet Explorer 9, you see more content on the large display and less strain to your eyes when you view or read content. With the greater screen size and incredible display you can get the most from your gaming. Play Xbox LIVE games either solo or with friends.Create a free 3D avatar and now connect with friends right from the Games Hub, if you're already on Xbox LIVE.With Nokia Lumia 900, the large 1830 mAh battery gives the flexibility to hit the road a little bit earlier – and stay longer.
Traveling somewhere? You can talk to your friends as if you never left home. With Tango, you can connect with friends and stay closer to family in a way that is easy, spontaneous, fun, and fits the moment. Tango makes it easy and fun to stay connected to those you care about. You can still have an amazing day and talk away as if your friends were in the same place. Even better, you can see more of your friends through the wide angle front camera on the large display of the Lumia 900. And you can also do this under low light condition. B2B:The front facing camera gives you the ability to video call/video chat/video conference thru Skype and Tango Video Calls.The larger screen makes it easier to view/edit docs. You won’t have to zoom documents to read them legibly and the fonts should be crisper/clearer.The more “exclusive” Lumia 900 provides operators with a robust offering of different devices at different price points. The 900 can be positioned for the executive level or business owner.Tango differentiation:Designed for mobile integrated with the address bookIntegrated with the address book, no login, no passwordAutomatic discovery of your Tango contactsNo un-necessary battery drain or network consumption Data use for 1 day comparison:Tango: 8 MB/daySkype: 31 MB/dayNetflix: 55 MB/dayBest media quality on Wi-Fi, 3G, 4GHardware optimised for high-quality video / audio Network-adaptiveP2P for lowest media latencyDevelopment cycle that fits mobile marketReleases every 2-3 weeks Support for 100s of devicesNote:Tango is preloaded on the Lumia 900 for AT&T.Tango is an optional preload for LSUs to decide on Lumia 900 RoW.A service company is not needed to support Tango Video calling. Similar to Skype, it’s an app that uses operators’ data network. Benefits to mobile ecosystem:Upgrade Smartphones (front facing camera, 3G, 4G)Increase Carrier ARPUUpsell data plans, convert to 4GReduce subscriber churnDevice upgrade commitments (if feasible)Premium services:HD Video (QOS, Presence)Video Mail (Extension to Voice Mail)Free to send/receive, monetised storageVirtual GoodsDigital gestures which can be sent between callersGreetingsGamesVideo ChannelsSubscription to premium contentWebsite: http://www.tango.me
With the 8 Mpix camera, consumers are able to shoot great pictures, the high quality is ensured with Carl Zeiss optics. The special features of this lens include its high definition, low chromatic aberration and high speed– which means faster, better photos for you. Nokia has extensive experience in making smartphones with superb cameras. We work closely with for example Carl Zeiss to guarantee great pictures. Our experiences with Nokia N8 and Nokia N9, both superb camera phones, are to finalize the camera for Nokia Lumia 800.With the quick access to camera from the locked screen, fast auto focus and easy sharing to social networks, you will never miss a moment or loose a photo. Your friends will be aautomatically tagged to the photos, and you can later browse the memories by person. The SkyDrive upload will free you from syncing the photos with the computer, as your pictures can be automatically uploaded to your personal cloud storage, always safe and secure. [scaled to approx. 400kbytes each]Contrary to Nokia, competitors implement widescreen photos and video capturing by cropping a 4:3 image or video to get the widescreen effect. Pictures taken with Lumia 800 device are captured in a truewidescreen format. The super wide-angle lens and true 16:9 imaging provide up to 60% more viewable area than other comparable devices. With the genuine28mm wide angle and F2.2 aperture for great low-light pictures, you not only take great pictures but you capture more of the scene – as an example, up to 30% more than with iPhone. You will be able to fit more people into one group photo.You can also capture HD video (720p @ 30fps) in a true widescreen format. The continuous autofocus ensures that you will always focus to what’s important. Pictures and videos look truly amazing on the 16:9 widescreen.
Got time to waste? Why not be a little creative with Creative Studio and enhance one of your friend’s images? You’ll be amaze what you can do on your Lumia 900 and it will only take seconds that large 4.3”! He will thank you for it. NOTES:The application UI has been designed by Nokia Design, technology comes from Scalado.Exclusively for Nokia Mango and Tango devices, downloadable from Market Place.Simple yet fun to use application complementing superb Nokia Imaging experience. Automatic, precision panorama stitching with instant preview.Apply effects and image manipulation up to 10x faster than other editing applications.Comparing Creative Studio to other image editing applications:Built-in automatic panorama support – other image editing apps either don’t have this capability, or have this capability in a separate application, complicating the editing process. Moreover, the user normally has to pay for this capability. Creative Studio will be free for Nokia users. Live Effects and Filters – most editing apps can only apply effects and filters in post-processing, i.e., after the photo has already been taken. With Creative Studio’s fast algorithms, effects and filters can be applied real-time to the viewfinder image, allowing the user to see exactly what they are taking a picture of with their desired filter or effect applied. Competing applications are starting to incorporate this capability, but in a very limited fashion, and using visual tricks without actually applying the effects to the actual picture. Custom handcrafted effects and filters – The filters and effects that come with Creative Studio have been meticulously designed by our graphics experts in Nokia Design, combining several basic effects into one, greatly simplifying the editing process. The filters and effects have been designed and selected with ease of use, usefulness, and overall effect, emphasizing quality over quantity. Competing applications have many more filters and effects than is supported in Creative Studio, but these are typically very basic and simple effects. The effects in Creative Studio combine several of those basic effects into complex, beautiful, and very useful effects.
With Nokia Maps, you will find yourself instantly and exploring your surroundings is a breeze. Let me tell you in three simple steps how Nokia Maps will help you maneuver through your day.Nokia Maps complements the Bing maps offering by enabling over 100 countries with the great maps data and points of interest. Nokia Maps shows how places look like: the realistic 3D landmarks gives a feel for the city or a place before hitting there. With the social rating you will also know how other people feel about them. Finding what you are looking for is easy with the thorough 60 millions points of interests. You will also be reading reviews from local guides and finding great places to go by seeing related places for your searches with ratings.As you have discovered the place for a visit, you will find the closest public transportation hubs and get directions. You will also contact places with one tap or find out more from the web with just one click.
Taking the bus, train or metro just got easier on your Nokia Lumia 900. With the Nokia Public Transport, you have all commuter information at your fingertips. Travel cards, timetables, city maps are a thing of the past. Your pockets just got much lighter - it’s all on your smartphone, wherever you are. Never miss your ride again, unless you overslept from an amazing Sunday evening. Even if you did missed your scheduled departure; no problem. The Nokia Public Transport app on your Nokia Lumia 900 will help you plan out your next trip so that you’ll be on your way quickly.Product highlightsPlan routes on train, bus or metroShow nearest departure station from current locationShow disruptions on your most-used lines and stopsSave your favourite destination and know when the next train is leaving and when you arriveFind the closest train, bus or metro station to depart, and see when you’ll be homeNokia Public Transport will be available in Marketplace.Nokia offers free Drive and Walk navigation in more than 90 countries on 5 continents with Public Transport as a key feature (12/2011).
Lumia 900 is the most compelling device for workSeamlessly connected to get things done fasterFor Business UsersReach key peopleStay organizedView presence in real timeChat with your colleaguesAccess, change and share documentsCreate and share notebooksGet business apps from MarketplaceMobilise your employees with your ITFor company ITChoose on-premise or in the cloud services for Exchange, Lync and SharePointNo additional IT hardware, middleware or licenses neededSecurity that meets the essential IT requirementsKeep people closer with People hubGroup people based on how they fit into you livesPin individuals to the start screenSend group texts or IM conversations to entire groups Glance social updates including LinkedIn in groupsStay organised with Outlook MobileSet up email in seconds. Multiple accounts and multiple ActiveSync accounts supported.See all mailboxes at once in Linked inboxRead emails in conversationsOpen emails protected with Information Rights Management (IRM)Search for emails not stored on your phoneSee multiple calendars in one viewManage your time with tasks and to-do’sInteract in real time with LyncMobileView and connect with colleaguesChat with multiple co-workersSearch for company contactsUpdate status to show availabilityJoin conferences with a single tapWill be available for free via MarketplaceAccess and share documents and notebooks via Office hubFully compatible with Office on your PCView and edit Word, PowerPoint and Excel documentsSync new and edited documents back to company SharePoint siteSync OneNote notebooks to SkyDrive storageSimple sign-on to Office 365 online serviceFamiliar web content more accessible with Internet Explorer 9Buttery smooth and lightning fast Internet Explorer 9Faster web experience over HSPA+Broad support of Internet standards for HTML5 appsPin individual web pages to start menuInstant search from Bing as you typeThe larger screen makes it easier to view/edit docs. You won’t have to zoom documents to read them legibly and the fonts should be crisper/clearer.The front facing camera gives you the ability to video call/video chat/video conference thru Skype and Tango Video Calls.Email is one of the key productivity and business apps. Sometimes you wish there were less emails in your Inbox, but it’s hard to work without it. Stayingon top of your email with automatic notifications and linked inboxes, again, is much easier with large battery. Your device will have enough power to receive the last editions of your important attachments in the late hours.You can either combine all your inboxes to one start screen tile, or choose different tiles for your work and private email. Your start screen will show the number of unread emails for each inbox. You will also see e-mails in conversation view, easily glanceable.Closely related to email, the built-in Microsoft Office applications allow you to do more on the move. All your office documents are organised into Office hub, and the built-in office tools make viewing and editing Word, Excel, PowerPoint documents and OneNote notes easy and comfortable while on-the-go. The documents can be saved and retrieved in online storage on SkyDrive. You will amaze your colleagues with the speed and depth of collaboration right from your mobile device. The multitasking capability makes office functionality a pleasure by allowing to switch between applications as you are working on important content – perhaps balancing out a bit of your free time.The more “exclusive” 900 provides operators with a robust offering of different devices at different price points. The Lumia 900 can be positioned for the executive level or business owner.Choose on-premises or in the cloud:On-premiseAccess to on-premise servers is easy to configureExchange, Lync and SharePoint can be published for wireless access without the use of expensive middlewareAuto-discover service makes it easy for end-users to connect to company services and minimizes need for technical supportIn the cloudTake advantage of built-in support for Office 365 and subscribe to Exchange, Lync and SharePoint online servicesCloud services help your company to lower overall costs and deliver the right set of tools for the right usersAll with appropriate layers of security and compliance
Lync:View and connect with colleaguesChat with multiple co-workersSearch for company contactsUpdate status to show availabilityJoin conferences with a single tapWill be available for free via MarketplaceThe front facing camera gives you the ability to video call/video chat/video conference thru Skype and Tango Video Calls.The larger screen makes it easier to view/edit docs. You won’t have to zoom documents to read them legibly and the fonts should be crisper/clearer.The more “exclusive” Lumia 900 provides operators with a robust offering of different devices at different price points. The 900 can be positioned for the executive level or business owner.
Ramp-up colours:White, cyan and blackMagenta: TBDTo enhance the productivity benefits of Windows Phone, Lumia 900 offers faster access (HSPA+) larger view (4.3”) longer mobility (1830mAh)NAM LTE with bands 4 and 7 does not work on EU LTE bands. EU operates on bands 3 (1800 MHz) and 7 (2500 MHz).For fun:Play Xbox with gyroscopeCatch a high quality video at a layover on displayTake high quality pics of tourist attractions or famous clients and send to family, or view pics of family on large displayOr better yet, why not have video call with familyThe Lumia 900 first ships with Windows Phone Mango in the US, Europe, Eurasia, MEA and SEAP. Note:SkyDrive cloud storage may only be available in certain markets.