1. Applied IT for Bussiness 1 1 OPERATION SUPPORT SYSTEM ( ERP, SCM,CRM) FUNCTIONAL INFORMATION SYSTEM Kelompok II WindiNovianti Alex BresnevPandia NoviantoKuswandi
2. ENTERPRISE RESOURCE PLANNING(ERP) sisteminformasi yang diperuntukkanbagiperusahanmanufakturmaupunjasa yang berperanmengintegrasikandanmengotomasikanprosesbisnis yang berhubungandenganaspekoperasi, produksimaupundistribusi 2
59. Customer Relationship Management (CRM Customer relationship management (CRM) terdiridariproses yang digunakanperusahaanuntukmelacakdanmengaturpelanggan yang adasaatinidancalonpelanggan. CRM software yang digunakanuntukmendukungprosesini, informasitentangpelanggandanpelangganinteraksidapatdimasukkan, disimpandandiaksesolehpegawaidiberbagaidepartemenperusahaan. Khastujuan CRM adalahuntukmeningkatkanlayanan yang diberikankepadapelanggan, danpelangganuntukmenggunakaninformasikontakuntuk target pemasaran. 13
60. Customer Relationship Management (CRM) Types of CRM Operational CRM Analytical CRM Collaborative CRM 14 CRM recognizes that customers are the core of a business and that a company’s success depends on effectively managing relationships with them. It focuses on building long–term and sustainable customer relationships that add value both for the customer and the company.
62. Customer Relationship Management CRM Activities Customer Service on the Web Search and Comparison Capabilities Free Products and Services Technical and Other Information and Service Allowing Customers to Order Products and Services Online Letting Customers Track Accounts or Order Status Tools for Customer Service Personalized Web Pages FAQs Chat Rooms E-Mail and Automated Response Call Centers Troubleshooting Tools Wireless CRM 16
63. SUPPLY CHAIN MANAGEMENT (SCM) Manajemenrantaisuplai (SCM) adalahpengelolaansuatujaringaninterkoneksidaribisnis yang paling terlibatdalampenyediaanprodukdanlayananpaket-paket yang dibutuhkanolehpelangganakhir (Harland, 1996). Supply Chain Management menyediakansemuagerakandanpenyimpananbahanbaku, bekerjadalamprosesinventarisasi, danbarangjadidari point-of-asalke point-of-konsumsi (rantai). 17
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