What do we mean by student business: filling a gap, something of inherent value, social value in money Provide 2 examples
Most tangible way to get involved, engage a broad constituency
--by marketing the right way, emphasizing the right points, enabling people to see a direct link between the venture and the projects (money they are given and actual results)--
Opportunity for growth for those involved
15 min-brainstorm ideas in groups 15 min-share best idea. Engage the rest of the group—what do you like? What concerns do you have about the idea? How might you address these concerns? Is this replicable/repeatable? Basketball tournament Something w/ music Video game tournament Road race
Think about the transition, this is the time to pare down ideas to what people want to do Going to share some tools to help through this Innovation matrix…joking around with…really simple about why it’s import --compare your ventures…-- Innovation Matrix How are you different? Guide your thinking Prioritization tool.. Decision making tool
Decision making Venture Marketing Use specific venture ideas from earlier Frame this with their chapter plan competition this evening
These things are important for a venture as well as in general Recruit your team Division of responsibility Know your value add Know your audience Sponsorship Persistence. If nothing else works, WORK works. Starting Early Follow up Marketing
These things are important for a venture as well as in general Recruit your team Division of responsibility Know your value add Know your audience Sponsorship Persistence. If nothing else works, WORK works. Starting Early Follow up Marketing
These things are important for a venture as well as in general Recruit your team Division of responsibility Know your value add Know your audience Sponsorship Persistence. If nothing else works, WORK works. Starting Early Follow up Marketing
Reference decision tool Marketing channels..use at your descretion Online marketing Facebook Web calendars Chapter website Flyering Full page flyers Handbills Traditional media Newspapers Targeted Groups Class Announcements Listservs Other Methods Antics A Frames Collaborations Individual Invitations Word of Mouth
Un-pack, reflection, debriefing, what went well what didn’t Exit survey in MINOR Relaxing..
All of these lead to SUSTAINABILITY!! Difficult but rewarding path ahead of you, but I’m there for you! Building a consensus within the group