1. retail
deck

2. introducing bobble

3. key message
we all love drinking bottled water,
in fact we seem to be obsessed by
the convenience of it, but unfortunately
this doesn’t lead to a sustainable future.
so what do we do about it?

4. hello, we are a revolutionary product
that takes care of the planet, hydrates
your body, satisfies your taste buds
and looks good while doing it.

5. bobble provides great tasting
filtered water for a fraction of
the price of bottled water.
an object that is at once totally
desirable and uniquely guilt free.
bobble’s replaceable carbon filter
removes the taste and odor of chlorine
from municipal tap water, resulting in
a cleaner crisper taste

6. 1 bobble filter is equal to at least 300 water bottles
designed by
filters as you drink
=

7. CLASSIC INFUSE
INSULATE
CARRY CAP
SPORT
FILTERS
product line to broaden your opportunity

8. teens
young adults
kids/moms
team sports

9. meet bobble, a stylish and very
smart way to make every drop
of water you drink better.
type: classic
size: 550ml
colours: black magenta
lavender sky blue
lime
CLASSIC 550 ml

10. the bobble carry cap is an ultra
portable cousin of the classic
bobble.
type: carry cap
size: 550ml
colours: black lavender navy periwinkle
burgundy lime neon pink red
gold magenta orange sky blue
CARRY CAP 550 ml

11. designed with the environment
in mind. bobble supports
taste not waste.
type: carry cap
size: 1000ml
colours: black neon pink
lavender sky blue
magenta
CARRY CAP 1000 ml

12. bobble sport is designed with
the active consumer in mind,
made from durable material
and includes a molded-in grip
feature.
type: sport
size: 650ml
colours: green magenta sky blue
grey navy
lavender red
SPORT 650 ml

13. filter or flavor with bobble
infuse. do it all with this bottle
that features a unique, modular
cap system
type: bobble infuse
size: 590ml
colours: poppy fern
sugar plum surf
citron peacock
INFUSE 590 ml

14. made from double-wall vacuum
insulated, stainless steel to keep
your beverage hot or cold for
hours and hours
type: bobble insulate
size: 480ml
colours: sangria pear
peacock coral
mint polar
INSULATE 480 ml

15. be
origi
nal

16. mix + match! freshen up your
look of the day. make your own
style with bobble.
type: filter
size: 1-pack
colours: black lavender navy periwinkle white
emerald lime neon pink red yellow
green magenta orange sky blue
FILTERS 1-pack

17. mix + match! freshen up your
look of the day. make your own
style with bobble.
type: filter
size: 2-pack
colours: black lavender
burgundy magenta
grey sky blue
FILTERS 2-pack

18. bobble jug is a beautifully
designed, highly functional
everyday household product.
type: jug
size: 1,9l
colours: black
red
sky blue
JUG 1,9 liter

19. its sleek appearance
allows it to double as a
serving jug.
type: jug + bonus filer
size: 1,9l
colours: black red
green sky blue
magenta
JUG 1,9 liter + bonus filter

20. love
your
style

21. overall line up sheetproduct type
bobble classic 550ml/ 18oz
bobble carry cap 550ml/ 18oz
bobble carry cap 1000ml/ 34oz
bobble sports 650ml/ 22oz
bobble infuse 590ml/ 20oz
bobble insulate 480ml/ 17oz
jug 1900ml/ 64oz
jug + bonusfilter 1900ml/ 64oz
filters 1-pack
filters 2-pack
filters jug 1-pack
filters jug 3-pack
filters infuse (carbon only) 2-pack

22. retail
examples
Wholefoods | Mera Mera | Bijenkorf
American Apperal | Merci | Selfridges
Bloomingdales | Harvey Nichols | V&D
Karstadt | Macy’s | Björn Borg

23. bobble is a leader in instant sustainable filtration
bobble is both in hydration and filtration the design leader
bobble is about color and is always displayed in at least
four color-ways in a bulk display
bobble displays should always feature our icons and
1-300 messaging
bobble’s unique selling proposition/competive edge is
the build-in filter
bobble’s replacement filters create multiple purchases and
are consumable
bobble products drive additional traffic back to retail
i.e. razor blade model
bobble’s product development incorporates material engineering
to maintain volume price-points
retail positioning

24. how to market bobble

25. we encourage
health & wellness
drink safer, filtered
water for increased
hydration every
day
we live & breathe
sustainability
after using bobble
for just one year,
you’ve saved
thousands of
bottles from the
environment
we are budget
friendly our
colorful filters
are reusable.
1 filter = at least
300 single serve
water bottles
we bring style –
anywhere you go
sleek, easy &
impactful solution
that helps eliminate
plastic waste

26. 4 pilars of
bobble’s
equity
design
award winning design by Karim Rashid
iconic brand inspiring a movement
bobble matches your lifestyle but doesn’t dictate it
innovation
increased consumer health and wellness
we’re on a mission to put fun into function and
the category - our family of products is growing
sustainability
we care think durable
1 bobble is equal to 300 single serve water bottles
recyclable and reusable
technology, IP and clever stuff
patent
on-the-go portable filtration
consumable replacement filters
designed by

27. influencers
website blog retail support
POS displays
social media PR media
outdoor events
key
partnerships
packaging
product
development
activation strategy

28. sport junkies

29. POS /
communication
material

30. in-store merchandising tools
36 pcs POS display
product configuration (36) 18.5oz/550ml bobbles
- 4 colors x 9 units per color
(18) 2 pack filter boxes
total product count 54 units
color recommendations blue, black, magenta, lavender
instructions/notes required 60 day in store presence
floor stand ships partially assembled
floor stand is not preloaded with product
outer shipping case houses corrugated
unit separate from product cases
selling rationale secondary placement during key sync
periods capitalizes on increased consumer
demand
floor stand designed with 2:1 ratio of
bobbles vs filters to optimize sell thru

31. in-store merchandising tools
24 pcs POS display
product configuration (12) 18.5oz/550ml bobbles
- 4 colors x 3 units per color
total product count 12 units
color recommendations blue, black, magenta, lavender
instructions/notes required 60 day in store presence
counter display ships fully assembled
counter display is preloaded with product
selling rationale assortment of 4 bobble colors offers
variety and potential for multiple purchases
counter display unit represents turnkey
merchandising solution with top selling
colors

32. bobble is being sold in 32 countries in over 28.000 retail
outlets. since the launch in 2010 bobble has sold over
17 million units and received more then 1,5 billion of
media impressions worldwide and still counting.

33. thank you

34. about bobble
every day is a new opportunity to care for
the next seven generations. one of the best
ways we can all do that is by protecting
and caring for the environment and natural
resources all around us.
seventh generation is the mother company
of bobble and has been formulating plant-
based household and care products that
are safe and that work for more than
25 years. really well. based in vermont and
proud to be a b corporation.
b corps are certified to be
better for workers, better for
communities and better for the
environment. join us in nurturing
the health of the next seven generations.
making a difference
we believe our products are healthy
solutions for the air, surfaces, fabrics,
pets and people within your home- and for
the community and environment outside of
it. as a pioneer in corporate responsibility,
we want our products to make a difference-
from their development through to their
production, purchase, use, and disposal.
we are always evaluating how to reduce
their environmental impact, increase
performance and safety, and create a more
sustainable supply chain.
we believe it is our responsibility to set
a course for a more mindful way of doing
business, where companies act as partners
with other stakeholders to create a brighter
future for the whole planet.