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- 2. Atlas Honda Limited Business policy and strategic management MBA RegularProject
- 4. MBA RegularProject Atlas Group of Companies: The foundation of the Atlas Group was laid in 1962 The establishment of Shirazi Investments (Pvt). Shirazi Investments is now one of the leading investment companies in Pakistan. The growth of the Atlas Group is the result of its focus on good corporate governance. Today Atlas is a diversified group dealing in engineering, financial services and trading. 1 •Atlas Honda Limited •Atlas Battery Limited •Allwin Engineering Industries Ltd. •Honda Atlas Cars (Pakistan) Ltd. Engineering Sector •Atlas Insurance Limited •Atlas Bank Limited •Atlas Asset Management co. Ltd. •Atlas Capital Markets Limited •Financial companies. 3 •Shirazi Trading co. (Pvt.) Ltd. •Honda Atlas Power Product (Pvt.) Ltd. •Total Atlas Lubricants (Pvt.) Ltd. Trading Sector 2
- 5. MBA Regular Vision & Mission 1 Vision Market leader in the motorcycle industry, emerging as a globally competitive Centre of production and exports. Mission A dynamic growth oriented company through market leadership, excellence in quality and service and maximizing export, ensuring attractive returns to equity holders, rewarding associates according to their ability and performance, researchers ensuing unique contribution to the development of the industry, customer satisfaction and protection of the environment by producing emission friendly green products .
- 6. C.E.O Mr. Saqib Hussain Shirazi Plants Location F-36 Site Karachi 26/27 Km Lhr-Skp, Road Sheikhupura Products Environment friendly 4-Stroke Euro -2 Honda Motorcycle Export Nepal Srilanka Bangladesh Afghanistan Annual Capacity 1 Million Units Company Profile
- 7. Chairman Yousaf H. Shirazi Chief Executive Officer Saqib H. Shirazi Directors • Koji Nakazono • Nurul Huda • Sanaullah Qureshi • Sherali Mundrawala • Toshitsugu Kaneko • Yoshitaka Kitamura Company Secretary Zaryab Tarique Management profile Board of Directors
- 8. Standard of Conduct Obeying the Law Human Capital Business Partners Shareholders Consumer Community Involvement Public Activities The Environment Business Integrity Competition Innovation Code Of Conduct
- 9. MBA RegularProject Brand Global Brand Slogan . Honda’s Goal in Branding Honda’s Driving Force Honda is an entity that realizes the dreams of individuals and spreads joy to people. Honda’s philosophy, unique corporate culture, pursuit of challenges that fulfill individuals’ dreams and variety of products and activities. What is Honda?
- 10. MBA RegularProject Product Of The Company CBR-500 This is placeholder text. CBR-150 Honda Pridor Honda Dream . Honda CD-70 Honda CG-125 Delux Honda CG- Dream Honda CG-125
- 11. Commitment to provide high quality motorcycles & parts Right work in first attempt and on time Maintain and continuously improve quality Training of manpower and acquisition of latest technology Safe, clean and healthy environment Market leadership and prosperity for all Quality Policy
- 13. Highest quality of customer satisfaction Develop fresh ideas Provide less price quality products reduced (CO2)emission Encourage open communication Constantly flow of work Business Strategy
- 14. SWOT Analysis Strengths • Largest manufacturing plant in Pakistan • Market leadership • Widespread dealers network • High skilled staff Weaknesses • Difficult to maintain high quality production • Slow response from the vender • High warranty claim pressure due to premium price product Opportunities • Rapidly changing market dynamics • Buying behavior is changing • Largest manufacturer • Create loyal customer Threats • Price war • Threats of copy products • Substitute services • China enter in Pakistan market
- 15. Core values & core competency Largest capacity Motorcycle manufacturing facility Flexible manufacturing facility Only company using ED-Paint coating system Largest nation wide exclusive sale and service network Capable of new model development by local R&D Core competency Strongly believe in that “Customer is King” Respect of individual Continues innovation and value added services Best return on investment Hard-work & continues self improvement Corporate social responsibility Core value
- 16. MBA RegularProject Operational Department Vender receiving Container receiving Quality inception department Stacking Scrap Yard SPD Store (Spare parts Store) Dispatch Area CKD (Complete Knock Down) Parts Store General Store In house Parts Raw material Store Rejection Parts Store
- 17. MBA RegularProject Quality Inspection Department In this head first of all parts are received from the local vendors that is from the sheikhupura vendors .Almost 95 local vendors are coming in AHL on schedule base which is monthly organized in production planning control system & handling by the vendor procurement. In this section parts, there is six docks are present .But due to less work force only three receiving agents are working in one time. This is an example text. Go ahead and replace it with your own text Documentation Shortage List Outsourcing Parts As per documentation SAP is using in quality department.1 challan copy is present to quality department for recording. This all activities are moving in system too. Quality system officer All the shortage material quickly checked by quality department and immediately handover to store. All the material which is for outsourcing easily checked in vendor receiving end quickly send to OSP department.
- 18. MBA RegularProject Sprare Parts Atlas Honda Limited offers state of the art OEM standard Parts with precision technology for replacement market of all Honda Models produced indigenously. These spare parts are perfectly coordinated with one another and give safety, reliability and performance of optimum level. Atlas Honda genuine Oil best suits all types of engines based on Japanese technology and is blended and formulated for maximum performance of your bike
- 19. MBA RegularProject Supply Chain Management Storage Receiving Purchasing Operation Storage Distribution
- 20. MBA RegularProject FORECASTING: A future prediction statement of a variable. As the company engaged in production process so while we discuss the forecasting concept about ATLAS HONDA we have to see the following things: Market value, Demand of customer, Competitors
- 21. MBA RegularProject Capacity Planning Company use capacity planning and capacity management to determine the required capacity of a product. Recently company produced 2450units per day and it is being thinking that the capacity of the units to be increased as increased in competition in market and produced high quality product. At Sheikhupura plant the capacity is 1950 units and at Sheikhupura plant the capacity is more than the Karachi plant that 1450 units.