An email autoresponder is one of the best approaches to sustain your leads and convert them to clients. Directly right when they are generally keen on you.An email autoresponder is one of the best approaches to sustain your leads and convert them to clients. Directly right when they are generally keen on you.

1. What is an email
autoresponder?
An email autoresponder is one of the most effective ways to nurture
your leads and convert them to customers. Right at the moment when
they are most interested in you.

2. How to Create An Effective Email Autoresponder
Series

3. Define Email Autoresponder
• An email autoresponder is an automated sequence of emails sent to
a segment of people. Whenever a user performs an event. For
example, he buys your product or joins your list. He will receive an
automated email in response to his action.
• At the same time, you can engage users by sending them tutorials. So,
it helps in boosting sales and building relationships with users.
• You can send them in a preset sequence at a predetermined time.
Also, you can create the content of the emails in advance.
•

4. How to Create an Effective Email Autoresponder
Series?

5. Why does an online business need Email
Autoresponder?
• Email autoresponder series help an online business to boost their
sales and revenues.
• 1) Greet new subscribers:
• Your new subscribers are the key to glorify your business. By creating
a welcome email campaign, you can greet them. Generate their
curiosity by introducing your brand and its history. Engage with them
by asking them questions and knowing about them.
• Remember to include all your social buttons towards the end of the
mail. It will help in multiplying your subscribers. Also, it will
strengthen your relationship with them.

7. 2) Motivate new subscribers:
• Educate the new users about your brand. The new users know about your
brand but don’t know how to use it. By creating onboard autoresponder
series, you can make them aware of its use. You can display the richness of
your brand that will solve users’ dilemma. Thus, clarifying their vision
towards you.
For example, If a user has signed up for a free trial of amazon web
services.
• In the first mail, send the user about how to start building a solution.
• Second mail, provide them a 10-minute trial tutorial.
• Third email, give them tutorials to help them learn how to build a solution.
• This is how you can lend a user to log in to your services.

9. 3) Nurture your leads:
• Although Subscribers attracted through a welcome email campaign.
There could still be chances that they won’t buy your product. To
engage them more, you can nurture your leads through informative
content. So, to convert leads into customers. You need an effective
lead nurturing email autoresponder workflow.
• Hence, you can target your goal through the email sales funnel.

10. • 4) Convert leads into customers:
Autoresponder email series represent the email sales funnel. You can
plan the user’s path through the pre-written email series.Let’s take an
example: When a user subscribes to your services, send them an
automated thanks for subscribing mail. Wait for their response.
Ensure their trust by educating them towards your brand. The above
events fall under marketing qualifying leads. Following it, you can
qualify the leads by providing them value by listening more to them.
This way, you can easily convert leads into customers.

11. 5) Confirm user’s action:
• Confirmation emails prove to be a great success in online marketing.
This means when a user performs an action. You can send him the
autoresponder confirmation mail. You can send it for the following
actions:
• Registration.
• Shipping
• Subscription
• Sale

13. 6) Promote referral program:
• Create an autoresponder mail to promote your referral program. Let’s
have a look at email autoresponder example.
• For example, you can reward your customers if he or she refers to
the brand offer to his friends. The user receives an invite link in the
mail. Also, a customer can share the link on social media accounts
through social media buttons. Thus, it further propagates the sales.

15. • 7) Promote your upcoming events:
Inciting customers to your webinars or event is not an easy task.
Hence, creating an effective autoresponder email series is quite
important.
For example, if a visitor opts-in and registers for the webinar. You can
engage him by providing relevant information about the event. So,
you can send a series of automated emails(such as thank you an
email, event link email, reminding for the event and so on)to the user.
•

16. • CONCLUSION
• Thus, Autoresponder email series is a productive way to attract and
delight your customers.
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