Mobile In-App notifications are one of the most components known for The CTA (call to action). You can find a better audience through In-app messages.

1. Mobile In-App
Notifications
WAYS TO DRIVE USER ENGAGEMENT

2. SIMPLIFY THE
ONBOARDING
PROCESS
Today’s technological advancements and human
creativity have generated apps with complex
features. This has rendered the onboarding
process complicated. One way of driving user
engagement through mobile in-app notifications is
walking users through design changes, especially
with that of the user interface.

3. INITIATE FIRST-TIME
CONVERSIONS
New users often need to be gently coaxed
into their first conversion event. You can
incentivize it with in-app notification
messages offering a first-time purchase
discount, referral code, or promo offer.

4. PROMOTE YOURSELF
When a user is active on your app, you
have an immense opportunity to
promote yourself. You can pitch relevant
discounts, offers, new cross-sell/upsell
deals, time-sensitive flash sales, etc.
Make smart recommendations based
on the user’s purchase history. This
can seamlessly improve user
engagement, boost sales, and
enhance the customer life-cycle.

5. Rewarding users for their in-app activity is
an excellent way of engaging your users
through mobile in-app notifications. You can
award them with in-game currency or
promotion codes. This will motivate them to
use your app further.
REWARD USERS

6. DRAW ATTENTION TO
APP FEATURES
Every user utilizes not all features in your app.
So, run mobile in-app notifications to draw your
users’ attention to new or underutilized app
features. You can also use these for generating
awareness about new content added, products
included in the catalog, services introduced, etc.

7. MAKE
RECOMMEN
DATIONS
Making relevant recommendations to
specific user segments can simplify
your users’ decision-making process by
giving them meaningful options to make
use of. You can segment users based
on their geolocation, transaction
history, browsing history, etc.

8. ANNOUNCE
PRICE CHANGE
IN WISH-LIST
ITEMS
When the price of a product in your user’s
wish-list comes down, notify him or her about
the same. Since they are already interested in
the product, your notification of its reduced
price is sure to coax them into buying it.

9. Best Practices to be followed for In-App
Messaging
You must choose the best tool for your in-app messaging.
Because, the ideal tool will come with easy integration
features, powerful analytics, user segmentation, multiple
platform support, scheduling, and customized triggering.
INVEST IN THE BEST
IN-APP MESSAGING
TOOL

10. BE CONSISTENT
WITH YOUR
BRAND
Your in-app messaging copy should be consistent
with your brand. So, you Pay attention to the colors,
fonts, design, and other elements to ensure a unified
customer experience. Because this will enhance your
in-app messages and ensure strong branding.

11. A/B TEST YOUR MOBILE
IN-APP NOTIFICATIONS
A/B testing your in-app
messages with smaller audience
groups before sending them to
your entire audience is
recommended. So, it lets you be a
winner and helps you learn the
tactics of successful messaging.

12. PERSONALIZATION
Extensively personalizing your in-app messages can help a
lot. Apart from addressing the user by his/her first name,
consider his/her individual needs by looking into their
previous in-app activity or info such as their location.

13. FOCUS ON THE TIMING
You also need to find the best time to send
in-app messages to your users. For this,
you need to go through your analytics. For
instance, you may get to know that your
users immediately engage with your
messages after opening your app or
performing a particular in-app action.

14. WORK ON YOUR
CTA
One of the most vital components of your
mobile in-app notifications is the CTA
(call to action). When writing your
message copy, use the best CTA for your
desired action.

15. USE RICH
MEDIA
Using rich media will beautify your message
and significantly boost your campaign’s
performance. A study found that 57% of
consumers are more confident in their buying
decisions when watching videos.

16. EMAIL
support@tagnpin.com
MOBILE
+91-9015316316
MAILING ADDRESS
www.notifyvisitors.com
GET IN TOUCH