Technology Entrepreneurship Venture Lab 2012

1. CustomFashion.com
A fashion that fit

2. 3 hours looking
for a dress, and
nothing fits well
on me!!
Customer Problem: she has trouble finding clothes that fits well or
satisfies her expectations

3. Wow!! In this site I
can design my own
clothes assisted by
a professional
fashion designer!!!
www.CustomFashion.com
She finds www.customfashion.com. She browses through it and
selects a dress that catches her attention

4. CustomFashion.com
Do you need
some help?
While she is in the page that shows the detail of the dress, a
professional fashion designer contact her by chat or video with
audio in order to assist her to make adjustments to the dress

5. Please put a
www.CustomFashion.com blue star
instead the red
flower
She tells the fashion designer the adjustments or customizations that
she wants to make to the dress. The fashion designer makes proposals
on his tablet that are shown in real time on the client screen

6. www.CustomFashion.com
Buy
She accepts the proposal and buys the dress online

7. CustomFashion.com
Few days later, she receives the dress at her house

8. This dress is
perfect!! I look
so beautiful
CustomFashion.com
She puts the dress on... It looks perfect on her. She wears the
dress immediately and goes out with a wide smile

9. CustomFashion.com
A fashion that fit