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Copyright	
  ©	
  AIIM	
  	
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  All	
  rights	
  reserved.	
  
#AIIM	
  
The	
  Global	
  Community	
  of	
  Informa4on	
  Professionals	
  
aiim.org	
  
How	
  to	
  sell	
  	
  
Informa4on	
  Governance	
  	
  
to	
  execu4ves?	
  
Manage	
  risks,	
  reduce	
  costs,	
  and	
  maximize	
  value	
  of	
  informa4on	
  
Copyright	
  ©	
  AIIM	
  	
  |	
  All	
  rights	
  reserved.	
  
Your	
  Industry	
  Associa4on	
  
¤ AIIM	
  is	
  the	
  global	
  community	
  for	
  
informa4on	
  professionals	
  
¤  Founded	
  in	
  1943	
  
¤  80,000	
  acCve	
  community	
  members	
  
¤ We	
  do	
  research	
  and	
  task	
  forces	
  
analyzing	
  trends	
  and	
  opportuni4es	
  
¤  Forbes	
  Magazine	
  called	
  our	
  research	
  with	
  
author	
  Geoffrey	
  Moore	
  the	
  "Best	
  social	
  
media	
  idea	
  of	
  2011”	
  
¤  AIIM	
  published	
  last	
  year	
  #OccupyIT	
  –	
  a	
  
manifesto	
  about	
  how	
  business	
  leaders	
  must	
  
reclaim	
  IT	
  
¤ AIIM	
  is	
  a	
  also	
  leading	
  provider	
  of	
  
training	
  and	
  standards	
  
Copyright	
  ©	
  AIIM	
  	
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  All	
  rights	
  reserved.	
  3	
  
The	
  Need	
  for	
  Informa4on	
  Governance	
  
§  Digital	
  data	
  is	
  growing	
  &	
  moving	
  
beyond	
  the	
  enterprise	
  
§  Business	
  value	
  &	
  risk	
  is	
  oUen	
  
unknown	
  &	
  unmanaged	
  
§  Sharing	
  informaCon	
  with	
  partners	
  
&	
  	
  
suppliers	
  is	
  rouCne	
  
§  Social	
  networking	
  &	
  mobile	
  access	
  
is	
  prevalent	
  
§  Risk	
  of	
  security	
  breach	
  or	
  data	
  loss	
  
is	
  growing	
  
Source:	
  Chris	
  Preston,	
  InformaCon	
  Intelligence	
  Group,	
  EMC	
  at	
  #AIIM12	
  
Copyright	
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  All	
  rights	
  reserved.	
  4	
  
Perfect	
  Storm	
  of	
  Regula4on	
  
§  Data	
  Privacy	
  Laws	
  (vary	
  by	
  state)	
  	
  
§  Freedom	
  of	
  InformaCon	
  Act	
  
§  HIPAA	
  
§  Payment	
  Card	
  Industry	
  Data	
  
Security	
  Standard	
  
§  Homeland	
  Security	
  
§  Sarbanes-­‐Oxley	
  
§  Industry	
  specific	
  regulaCons	
  
(HACCP)	
  
§  Federal	
  Rules	
  of	
  Civil	
  Procedure	
  
Source:	
  Monica	
  Crocker,	
  Land	
  O’Lakes	
  at	
  #AIIM13	
  
AIIM	
  research	
  found	
  
that	
  legal	
  costs,	
  fines	
  
and	
  damages	
  could	
  be	
  
reduced	
  by	
  25%	
  if	
  
organizaCons	
  applied	
  
best	
  pracCce	
  
procedures	
  to	
  records	
  
management,	
  security	
  
and	
  e-­‐Discovery.	
  	
  
	
  
Copyright	
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  AIIM	
  	
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  rights	
  reserved.	
  5	
  
Defini4on	
  of	
  Informa4on	
  Governance	
  
“The	
  specificaCon	
  of	
  decision	
  rights	
  and	
  an	
  accountability	
  
framework	
  to	
  encourage	
  desirable	
  behavior	
  in	
  the	
  valuaCon,	
  
creaCon,	
  storage,	
  use,	
  archival	
  and	
  deleCon	
  of	
  informaCon.	
  	
  It	
  
includes	
  the	
  processes,	
  roles,	
  standards	
  and	
  metrics	
  that	
  
ensure	
  the	
  effecCve	
  and	
  efficient	
  use	
  of	
  informaCon	
  in	
  
enabling	
  an	
  organizaCon	
  to	
  achieve	
  its	
  goals.”	
  
	
  	
  	
  	
  	
  	
  Source:	
  Gartner	
  	
  
The	
  key	
  terms?	
  
§  Accountability	
  framework	
  for	
  informaCon	
  
§  Processes,	
  roles,	
  standards,	
  metrics	
  
§  EffecCve,	
  efficient	
  use	
  of	
  informaCon	
  to	
  achieve	
  goals	
  
Copyright	
  ©	
  AIIM	
  	
  |	
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  rights	
  reserved.	
  6	
  
IG	
  as	
  an	
  Umbrella	
  Term	
  
Source:	
  hhp://ediscoveryjournal.com/wp-­‐content/uploads/edj-­‐reports/
ViaLumina_eDJ_Info_Governance_Survey_Report.pdf	
  
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  ©	
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  rights	
  reserved.	
  7	
  
One	
  IG	
  Program	
  to	
  Rule	
  Them	
  All	
  
Source:	
  Doculabs	
  &	
  	
  
EDRM	
  InformaCon	
  Governance	
  Reference	
  Model	
  (hhp://www.edrm.net/projects/igrm)	
  
Managing	
  
informa+on	
  
throughout	
  its	
  
lifecycle	
  from	
  a	
  
broader	
  
perspec+ve	
  than	
  
just	
  reten+on,	
  
legal	
  obliga+on,	
  
or	
  IT	
  
func+onality	
  
Seeks	
  to	
  meet	
  
the	
  needs	
  of	
  
the	
  total	
  
organiza+on	
  
(Compliance,	
  
IT,	
  and	
  lines	
  of	
  
business)	
  with	
  
op+mized	
  
informa+on	
  
management	
  
prac+ces	
  
Copyright	
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  rights	
  reserved.	
  8	
  
A	
  New	
  Strategy	
  for	
  IG	
  
1.  Manage	
  all	
  informaCon,	
  not	
  just	
  records	
  
2.  Connect	
  legal,	
  privacy	
  and	
  regulatory	
  retenCon	
  obligaCons	
  to	
  
relevant	
  informaCon	
  
3.  RetenCon	
  periods	
  must	
  take	
  into	
  account	
  the	
  business	
  value	
  of	
  
informaCon	
  in	
  addiCon	
  to	
  legal	
  and	
  compliance	
  value	
  
4.  IdenCfy	
  where	
  informaCon	
  is	
  located	
  
5.  Ensure	
  that	
  retenCon	
  and	
  disposal	
  obligaCons	
  are	
  communicated	
  
and	
  publicized	
  in	
  a	
  language	
  that	
  stakeholders	
  can	
  understand	
  
6.  Allow	
  for	
  flexibility	
  to	
  adapt	
  to	
  local	
  laws,	
  obligaCons	
  and	
  
limitaCons	
  
7.  Include	
  a	
  mechanism	
  that	
  allows	
  legal	
  and	
  IT	
  to	
  collaborate	
  in	
  
execuCng	
  and	
  terminaCng	
  legal	
  holds	
  
8.  IdenCfy	
  and	
  eliminate	
  duplicate	
  informaCon	
  
9.  Update	
  in	
  real	
  Cme	
  to	
  account	
  for	
  changes	
  in	
  laws,	
  to	
  business	
  
and	
  in	
  technology	
  
Source:	
  Lorrie	
  Luellig,	
  Ryley	
  Carlock	
  &	
  Applewhite	
  hhp://www.cioinsight.com/it-­‐
management/inside-­‐the-­‐c-­‐suite/a-­‐modern-­‐governance-­‐strategy-­‐for-­‐data-­‐disposal.html/	
  
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  ©	
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  rights	
  reserved.	
  9	
  
§  InformaCon	
  Management	
  Compliance	
  =	
  	
  
legal	
  requirements	
  +	
  industry	
  standards	
  +	
  
organizaConal	
  policies	
  and	
  guidelines,	
  and	
  
more...	
  
§  Finding	
  and	
  retrieving	
  informaCon	
  on	
  demand	
  
§  Controlling	
  access	
  and	
  confidenCality	
  
§  Monitoring	
  and	
  reporCng	
  for	
  enforcement	
  
§  Comprehensive	
  audiCng	
  
§  Secure	
  retenCon	
  and	
  destrucCon	
  
Manage	
  Risks	
  -­‐	
  1	
  
Source:	
  Ovum	
  
Copyright	
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  10	
  
0%	
   10%	
   20%	
   30%	
   40%	
   50%	
   60%	
  
Excess	
  liCgaCon	
  costs	
  or	
  damages	
  resulCng	
  from	
  poor	
  
records	
  keeping	
  
Loss	
  of	
  customer	
  confidence	
  or	
  bad	
  publicity	
  from	
  data	
  
loss	
  
Loss	
  of	
  intellectual	
  property	
  or	
  company	
  confidenCal	
  
informaCon	
  
Inability	
  to	
  respond	
  to	
  requests	
  (Freedom	
  of	
  
InformaCon)	
  
Infringement	
  of	
  industry-­‐specific	
  compliance	
  
regulaCons	
  
Audit	
  qualificaCons	
  due	
  to	
  inadequate	
  records	
  
Regulator	
  acCon	
  from	
  loss/exposure	
  of	
  personally	
  
idenCfiable	
  informaCon	
  
Poor	
  outcome	
  of	
  customer/supplier	
  disputes	
  due	
  to	
  
gaps	
  in	
  comms	
  trail	
  
Criminal	
  prosecuCon	
  for	
  allowing	
  personally	
  sensiCve	
  
data	
  to	
  be	
  lost	
  
Manage	
  Risks	
  -­‐	
  2	
  
Which	
  of	
  the	
  following	
  do	
  you	
  consider	
  to	
  be	
  the	
  three	
  biggest	
  risks	
  to	
  your	
  
company	
  from	
  a	
  failure	
  of	
  informaCon	
  governance?	
  (max	
  THREE)	
  
N=500	
  
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  11	
  
0%	
   20%	
   40%	
   60%	
   80%	
  
Reduce	
  storage	
  and	
  infrastructure	
  costs	
  
Exploit	
  and	
  share	
  our	
  knowledge	
  resources	
  
Faster	
  response	
  to	
  events,	
  accidents,	
  press	
  acCviCes,	
  
FOI	
  enquiries,	
  etc.	
  
More	
  personalized	
  and	
  accurate	
  service	
  to	
  customers	
  
Beher	
  customer/supplier	
  relaConships	
  
Support	
  for	
  potenCal	
  big	
  data	
  iniCaCves	
  
Beher	
  reputaCon/improved	
  shareholder	
  value	
  
Faster	
  and	
  cheaper	
  financial	
  audits	
  
Control	
  social	
  media	
  for	
  posiCve	
  benefit	
  
Reduce	
  Costs	
  -­‐	
  1	
  
Which	
  three	
  of	
  the	
  following	
  do	
  you	
  consider	
  to	
  be	
  the	
  biggest	
  benefits	
  to	
  your	
  
company	
  from	
  good	
  informaCon	
  governance?	
  (max	
  THREE)	
  
N=506	
  
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  12	
  
Technique	
   Status	
   %	
  of	
  Total	
   Total	
  
AnalyCcs	
   Unnecessary	
  	
   20%	
   500	
  TB	
  (.5	
  PB)	
  
ClassificaCon	
   Record	
   8%	
   200	
  TB	
  (.2	
  PB)	
  
Non-­‐Record,	
  Business	
  
Reference	
  
28%	
   700	
  TB	
  (.7	
  PB)	
  
Evaluated,	
  Staged	
  for	
  
DisposiCon	
  (2016)	
  	
  
44%	
   1,100	
  TB	
  (1.1PB)	
  
Total	
   100%	
   2,500	
  TB	
  (2.5	
  PB)	
  
Findings	
   Enterprise	
  Impact	
  
Total	
  that	
  could	
  be	
  disposed	
   20%	
  of	
  2.5	
  PB	
  
Enterprise	
  ImplicaCons	
   .5	
  PB	
  removed	
  @	
  $5,000,000	
  per	
  PB	
  
Savings	
   $2,500,000	
  per	
  year	
  in	
  storage	
  expense	
  
Reduce	
  Costs	
  -­‐	
  2	
  
Source:	
  James	
  Watson,	
  Doculabs,	
  at	
  #AIIM12`	
  	
  
Here	
  is	
  an	
  example	
  of	
  an	
  organizaCon	
  that	
  started	
  to	
  beher	
  manage	
  
informaCon	
  over	
  its	
  lifecycle	
  including	
  gezng	
  rid	
  of	
  informaCon.	
  
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  13	
  
How	
  much	
  more	
  
producCve	
  do	
  you	
  
think	
  the	
  
administraCve	
  
staff	
  in	
  your	
  
organizaCon	
  would	
  
be	
  (or	
  are)	
  if	
  their	
  
processes	
  were	
  
work-­‐flowed,	
  
using	
  scanned	
  
forms	
  and	
  
documents,	
  with	
  
automated	
  data	
  
capture?	
  33.5%	
  more	
  produc4ve	
  (average)	
  
Maximize	
  the	
  Business	
  Benefit	
  -­‐	
  1	
  
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  14	
  
How	
  much	
  more	
  
producCve	
  do	
  you	
  
think	
  professional	
  
staff	
  in	
  your	
  
organizaCon	
  would	
  
be	
  (or	
  are)	
  if	
  they	
  
could	
  find	
  internal	
  
informa4on	
  and	
  
documents	
  as	
  
quickly	
  and	
  as	
  easily	
  
as	
  they	
  find	
  
informaCon	
  on	
  the	
  
web?
30.9%	
  more	
  produc4ve	
  (average)	
  
Maximize	
  the	
  Business	
  Benefit	
  -­‐	
  2	
  
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  15	
  
Photo	
  source:	
  hhp://www.flickr.com/photos/globalx/4864001692/	
  
How	
  much	
  would	
  it	
  
improve	
  (or	
  have	
  
you	
  improved)	
  the	
  
efficiency	
  of	
  your	
  
office	
  staff	
  by	
  giving	
  
them	
  sufficient	
  
remote	
  or	
  mobile	
  
access	
  to	
  company	
  
informa4on	
  that	
  
they	
  are	
  able	
  to	
  
efficiently	
  work	
  
from	
  home	
  or	
  on-­‐
the-­‐road?	
   25.1%	
  more	
  efficient	
  (average)	
  
Maximize	
  the	
  Business	
  Benefit	
  -­‐	
  3	
  
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  16	
  
By	
  how	
  much	
  do	
  you	
  think	
  
customer	
  service	
  levels	
  and	
  
response	
  Cmes	
  could	
  be	
  (or	
  
have	
  been)	
  improved	
  if	
  all	
  
of	
  your	
  customer-­‐facing	
  
staff	
  could	
  immediately	
  
access	
  and	
  share	
  all	
  of	
  the	
  
customer	
  related	
  and	
  case-­‐
related	
  informa4on	
  that	
  
you	
  hold.	
  	
  
32.2%	
  more	
  responsive	
  (average)	
  
Maximize	
  the	
  Business	
  Benefit	
  -­‐	
  4	
  
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  17	
  
Informa4on	
  Governance	
  Training	
  
AIIM	
  –	
  the	
  leading	
  training	
  
provider	
  for	
  informaCon	
  
professionals	
  
§  25,000+	
  course	
  ahendees	
  
§  Self-­‐paced	
  or	
  live	
  courses	
  
§  Courses	
  can	
  be	
  customized	
  
for	
  your	
  organizaCon	
  
§  Pass	
  the	
  online	
  exam	
  to	
  earn	
  
the	
  designaCon	
  
Learn	
  how	
  to	
  establish	
  an	
  informa4on	
  
accountability	
  framework	
  that	
  reduces	
  
costs,	
  manages	
  risk,	
  and	
  op4mizes	
  value	
  
•  Get	
  execuCve	
  sponsorship	
  
•  Establish	
  an	
  InformaCon	
  Governance	
  
Program	
  
•  IdenCfy	
  necessary	
  components,	
  
technologies,	
  and	
  instruments	
  
•  Assess	
  the	
  impact	
  of	
  mobile,	
  social,	
  
cloud	
  and	
  big	
  data	
  analyCcs	
  
•  Conduct	
  a	
  risk	
  assessment	
  and	
  
miCgaCon	
  
•  Automate	
  records	
  retenCon	
  and	
  
disposiCon	
  
•  IdenCfy	
  necessary	
  roles	
  and	
  
responsibiliCes	
  
•  Measure	
  for	
  success	
  
Copyright	
  ©	
  AIIM	
  	
  |	
  All	
  rights	
  reserved.	
  18	
  
1.	
  Understanding	
  the	
  Context	
  	
  
How	
  to	
  understand	
  the	
  context	
  of	
  the	
  organizaCon	
  	
  
How	
  to	
  conduct	
  a	
  Maturity	
  Assessment	
  	
  
How	
  to	
  idenCfy	
  and	
  prioriCze	
  business,	
  legal	
  and	
  
other	
  requirements	
  (compliance)	
  
How	
  to	
  conduct	
  a	
  risk	
  profile,	
  assessment	
  and	
  
miCgaCon	
  (risk	
  management)	
  
How	
  to	
  define	
  the	
  scope	
  of	
  the	
  MSR	
  
How	
  to	
  idenCfy	
  the	
  quality	
  of	
  leadership	
  
How	
  to	
  get	
  management	
  commitment	
  
How	
  to	
  obtain	
  ExecuCve	
  Sponsorship	
  
How	
  to	
  develop	
  a	
  policy	
  
How	
  to	
  establish	
  organizaConal	
  roles,	
  
responsibiliCes	
  and	
  authoriCes	
  
2.	
  Planning	
  
How	
  to	
  carry	
  out	
  planning	
  	
  
How	
  to	
  address	
  risks	
  and	
  opportuniCes	
  
How	
  to	
  define	
  business	
  problems	
  	
  
How	
  to	
  build	
  a	
  program	
  roadmap	
  	
  
How	
  to	
  establish	
  an	
  organizaConal	
  blueprint	
  	
  
How	
  to	
  establish	
  informaCon	
  management	
  
objecCves	
  and	
  plans	
  to	
  achieve	
  them	
  	
  
How	
  to	
  define	
  Metrics	
  	
  
3.	
  Support	
  
How	
  to	
  ensure	
  the	
  support	
  that	
  is	
  required	
  	
  
How	
  to	
  ensure	
  the	
  resources	
  that	
  are	
  required	
  	
  
How	
  to	
  establish	
  competencies	
  for	
  roles	
  	
  
How	
  to	
  increase	
  awareness	
  and	
  improve	
  training	
  	
  
How	
  to	
  improve	
  communicaCon	
  	
  
Hot	
  to	
  ensure	
  proper	
  documentaCon	
  	
  
4.	
  Opera4ons	
  
How	
  to	
  establish	
  operaCons	
  	
  
How	
  to	
  carry	
  out	
  operaConal	
  planning	
  and	
  control	
  	
  
How	
  to	
  design	
  of	
  data	
  and	
  informaCon	
  processes	
  	
  
How	
  to	
  implement	
  an	
  informaCon	
  governance	
  
operaCon	
  	
  
How	
  to	
  establish	
  supporCng	
  roles	
  required	
  for	
  
informaCon	
  management	
  	
  
How	
  to	
  establish	
  and	
  use	
  analyCcs	
  	
  
How	
  to	
  establish	
  control	
  for	
  Security	
  &	
  Privacy	
  	
  
How	
  to	
  manage	
  the	
  lifecycle	
  of	
  data	
  and	
  informaCon	
  	
  
5.	
  Performance	
  Evalua4on	
  
How	
  to	
  carry	
  out	
  program	
  performance	
  evaluaCons	
  	
  
How	
  to	
  monitor,	
  measure,	
  analysis	
  programs	
  	
  
How	
  to	
  measure	
  performance	
  results	
  	
  
How	
  to	
  carry	
  out	
  an	
  internal	
  system	
  audit	
  	
  
How	
  to	
  conduct	
  a	
  management	
  review	
  	
  
How	
  to	
  establish	
  conCnuous	
  improvement	
  	
  
How	
  to	
  address	
  nonconformity	
  control	
  and	
  
correcCve	
  acCons	
  	
  
6.	
  Components/1	
  	
  
How	
  to	
  carry	
  out	
  high	
  level	
  acCviCes	
  for	
  records	
  and	
  
Lifecycle	
  management	
  
How	
  to	
  carry	
  out	
  high	
  level	
  acCviCes	
  for	
  Data	
  Quality	
  
How	
  to	
  carry	
  out	
  high	
  level	
  acCviCes	
  for	
  Data	
  
security	
  and	
  privacy	
  
	
  
7.	
  Components/2	
  
How	
  to	
  carry	
  out	
  high	
  level	
  acCviCes	
  for	
  Big	
  data	
  
How	
  to	
  carry	
  out	
  high	
  level	
  acCviCes	
  for	
  Mobile	
  
compuCng	
  
How	
  to	
  carry	
  out	
  high	
  level	
  acCviCes	
  for	
  Cloud	
  
compuCng	
  
How	
  to	
  carry	
  out	
  high	
  level	
  acCviCes	
  for	
  Social	
  media	
  
management	
  
	
  
8.	
  Associated	
  Technologies/1	
  	
  
How	
  to	
  use	
  Content	
  Management	
  (including	
  CMS,	
  
WCM	
  and	
  ECM)	
  
How	
  to	
  use	
  Document	
  management	
  (including	
  
scanning	
  and	
  imaging)	
  
How	
  to	
  use	
  Records	
  management	
  (including	
  EDRMS	
  
and	
  physical	
  records	
  management)	
  
How	
  to	
  use	
  Digital	
  asset	
  management	
  (DAM)	
  
How	
  to	
  use	
  Email	
  management	
  (and	
  archiving)	
  
9.	
  Associated	
  Technologies/2	
  
How	
  to	
  use	
  Archive	
  management,	
  Business	
  process	
  
management	
  
How	
  to	
  use	
  Search	
  (including	
  enterprise	
  search	
  and	
  
federated	
  search)	
  
How	
  to	
  use	
  eDiscovery	
  and	
  eDisclosure	
  
How	
  to	
  use	
  AnalyCcs	
  and	
  “big	
  data”	
  analysis	
  
	
  
10.	
  Instruments	
  
How	
  to	
  develop	
  a	
  taxonomy	
  
How	
  to	
  develop	
  a	
  metadata	
  model	
  
How	
  to	
  develop	
  a	
  security	
  classificaCon	
  scheme	
  
	
  
Informa4on	
  Governance	
  Prac44oner	
  	
  
-­‐	
  Create	
  an	
  informa4on	
  accountability	
  framework	
  that	
  reduces	
  costs,	
  
manages	
  risk,	
  and	
  op4mizes	
  value	
  
Copyright	
  ©	
  AIIM	
  	
  |	
  All	
  rights	
  reserved.	
  19	
  
24-­‐7	
  course	
  access	
  for	
  6	
  months	
  
Unlimited	
  
access	
  for	
  6	
  
months	
  
	
  
Downloadable	
  
resources,	
  
checklists,	
  and	
  
templates	
  
	
  
Online	
  exam	
  
leading	
  to	
  an	
  
AIIM	
  
designaCon	
  
Copyright	
  ©	
  AIIM	
  	
  |	
  All	
  rights	
  reserved.	
  20	
  
Standards	
  and	
  best	
  prac4ces	
  
The	
  courses	
  use	
  and	
  refer	
  to	
  standards	
  when	
  possible	
  including	
  benefits	
  
and	
  disadvantages	
  
All	
  AIIM	
  training	
  courses	
  have	
  an	
  internaConal	
  focus	
  with	
  local	
  
examples	
  of	
  regulaCons	
  and	
  standards	
  	
  	
  
Copyright	
  ©	
  AIIM	
  	
  |	
  All	
  rights	
  reserved.	
  21	
  
Sign	
  up	
  now	
  at	
  www.aiim.org/training	
  
§  Self-­‐paced	
  PracCConer	
  courses	
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  at	
  $790	
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§  Includes	
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§  Contact	
  AIIM	
  to	
  get	
  significant	
  student-­‐bulk	
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students	
  
§  Instructor	
  is	
  available	
  for	
  6	
  months	
  to	
  answer	
  quesCons	
  and	
  provide	
  
guidance	
  	
  
§  3	
  x	
  90	
  min	
  virtual	
  live	
  PracCConer	
  sessions	
  just	
  for	
  your	
  
organizaCon	
  for	
  $3,700	
  with	
  max	
  15	
  ahendees	
  
§  AIIM	
  organizes	
  3	
  x	
  90	
  min	
  live	
  virtual	
  sessions	
  with	
  experienced	
  
instructor	
  and	
  subject	
  maher	
  expert	
  
§  Ahendees	
  get	
  6	
  months	
  access	
  to	
  online	
  resources,	
  handouts,	
  and	
  
exam	
  
§  Instructor	
  is	
  available	
  for	
  6	
  months	
  to	
  answer	
  quesCons	
  and	
  provide	
  
guidance	
  	
  

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Information Governance

  • 1. Copyright  ©  AIIM    |  All  rights  reserved.   #AIIM   The  Global  Community  of  Informa4on  Professionals   aiim.org   How  to  sell     Informa4on  Governance     to  execu4ves?   Manage  risks,  reduce  costs,  and  maximize  value  of  informa4on  
  • 2. Copyright  ©  AIIM    |  All  rights  reserved.   Your  Industry  Associa4on   ¤ AIIM  is  the  global  community  for   informa4on  professionals   ¤  Founded  in  1943   ¤  80,000  acCve  community  members   ¤ We  do  research  and  task  forces   analyzing  trends  and  opportuni4es   ¤  Forbes  Magazine  called  our  research  with   author  Geoffrey  Moore  the  "Best  social   media  idea  of  2011”   ¤  AIIM  published  last  year  #OccupyIT  –  a   manifesto  about  how  business  leaders  must   reclaim  IT   ¤ AIIM  is  a  also  leading  provider  of   training  and  standards  
  • 3. Copyright  ©  AIIM    |  All  rights  reserved.  3   The  Need  for  Informa4on  Governance   §  Digital  data  is  growing  &  moving   beyond  the  enterprise   §  Business  value  &  risk  is  oUen   unknown  &  unmanaged   §  Sharing  informaCon  with  partners   &     suppliers  is  rouCne   §  Social  networking  &  mobile  access   is  prevalent   §  Risk  of  security  breach  or  data  loss   is  growing   Source:  Chris  Preston,  InformaCon  Intelligence  Group,  EMC  at  #AIIM12  
  • 4. Copyright  ©  AIIM    |  All  rights  reserved.  4   Perfect  Storm  of  Regula4on   §  Data  Privacy  Laws  (vary  by  state)     §  Freedom  of  InformaCon  Act   §  HIPAA   §  Payment  Card  Industry  Data   Security  Standard   §  Homeland  Security   §  Sarbanes-­‐Oxley   §  Industry  specific  regulaCons   (HACCP)   §  Federal  Rules  of  Civil  Procedure   Source:  Monica  Crocker,  Land  O’Lakes  at  #AIIM13   AIIM  research  found   that  legal  costs,  fines   and  damages  could  be   reduced  by  25%  if   organizaCons  applied   best  pracCce   procedures  to  records   management,  security   and  e-­‐Discovery.      
  • 5. Copyright  ©  AIIM    |  All  rights  reserved.  5   Defini4on  of  Informa4on  Governance   “The  specificaCon  of  decision  rights  and  an  accountability   framework  to  encourage  desirable  behavior  in  the  valuaCon,   creaCon,  storage,  use,  archival  and  deleCon  of  informaCon.    It   includes  the  processes,  roles,  standards  and  metrics  that   ensure  the  effecCve  and  efficient  use  of  informaCon  in   enabling  an  organizaCon  to  achieve  its  goals.”              Source:  Gartner     The  key  terms?   §  Accountability  framework  for  informaCon   §  Processes,  roles,  standards,  metrics   §  EffecCve,  efficient  use  of  informaCon  to  achieve  goals  
  • 6. Copyright  ©  AIIM    |  All  rights  reserved.  6   IG  as  an  Umbrella  Term   Source:  hhp://ediscoveryjournal.com/wp-­‐content/uploads/edj-­‐reports/ ViaLumina_eDJ_Info_Governance_Survey_Report.pdf  
  • 7. Copyright  ©  AIIM    |  All  rights  reserved.  7   One  IG  Program  to  Rule  Them  All   Source:  Doculabs  &     EDRM  InformaCon  Governance  Reference  Model  (hhp://www.edrm.net/projects/igrm)   Managing   informa+on   throughout  its   lifecycle  from  a   broader   perspec+ve  than   just  reten+on,   legal  obliga+on,   or  IT   func+onality   Seeks  to  meet   the  needs  of   the  total   organiza+on   (Compliance,   IT,  and  lines  of   business)  with   op+mized   informa+on   management   prac+ces  
  • 8. Copyright  ©  AIIM    |  All  rights  reserved.  8   A  New  Strategy  for  IG   1.  Manage  all  informaCon,  not  just  records   2.  Connect  legal,  privacy  and  regulatory  retenCon  obligaCons  to   relevant  informaCon   3.  RetenCon  periods  must  take  into  account  the  business  value  of   informaCon  in  addiCon  to  legal  and  compliance  value   4.  IdenCfy  where  informaCon  is  located   5.  Ensure  that  retenCon  and  disposal  obligaCons  are  communicated   and  publicized  in  a  language  that  stakeholders  can  understand   6.  Allow  for  flexibility  to  adapt  to  local  laws,  obligaCons  and   limitaCons   7.  Include  a  mechanism  that  allows  legal  and  IT  to  collaborate  in   execuCng  and  terminaCng  legal  holds   8.  IdenCfy  and  eliminate  duplicate  informaCon   9.  Update  in  real  Cme  to  account  for  changes  in  laws,  to  business   and  in  technology   Source:  Lorrie  Luellig,  Ryley  Carlock  &  Applewhite  hhp://www.cioinsight.com/it-­‐ management/inside-­‐the-­‐c-­‐suite/a-­‐modern-­‐governance-­‐strategy-­‐for-­‐data-­‐disposal.html/  
  • 9. Copyright  ©  AIIM    |  All  rights  reserved.  9   §  InformaCon  Management  Compliance  =     legal  requirements  +  industry  standards  +   organizaConal  policies  and  guidelines,  and   more...   §  Finding  and  retrieving  informaCon  on  demand   §  Controlling  access  and  confidenCality   §  Monitoring  and  reporCng  for  enforcement   §  Comprehensive  audiCng   §  Secure  retenCon  and  destrucCon   Manage  Risks  -­‐  1   Source:  Ovum  
  • 10. Copyright  ©  AIIM    |  All  rights  reserved.  10   0%   10%   20%   30%   40%   50%   60%   Excess  liCgaCon  costs  or  damages  resulCng  from  poor   records  keeping   Loss  of  customer  confidence  or  bad  publicity  from  data   loss   Loss  of  intellectual  property  or  company  confidenCal   informaCon   Inability  to  respond  to  requests  (Freedom  of   InformaCon)   Infringement  of  industry-­‐specific  compliance   regulaCons   Audit  qualificaCons  due  to  inadequate  records   Regulator  acCon  from  loss/exposure  of  personally   idenCfiable  informaCon   Poor  outcome  of  customer/supplier  disputes  due  to   gaps  in  comms  trail   Criminal  prosecuCon  for  allowing  personally  sensiCve   data  to  be  lost   Manage  Risks  -­‐  2   Which  of  the  following  do  you  consider  to  be  the  three  biggest  risks  to  your   company  from  a  failure  of  informaCon  governance?  (max  THREE)   N=500  
  • 11. Copyright  ©  AIIM    |  All  rights  reserved.  11   0%   20%   40%   60%   80%   Reduce  storage  and  infrastructure  costs   Exploit  and  share  our  knowledge  resources   Faster  response  to  events,  accidents,  press  acCviCes,   FOI  enquiries,  etc.   More  personalized  and  accurate  service  to  customers   Beher  customer/supplier  relaConships   Support  for  potenCal  big  data  iniCaCves   Beher  reputaCon/improved  shareholder  value   Faster  and  cheaper  financial  audits   Control  social  media  for  posiCve  benefit   Reduce  Costs  -­‐  1   Which  three  of  the  following  do  you  consider  to  be  the  biggest  benefits  to  your   company  from  good  informaCon  governance?  (max  THREE)   N=506  
  • 12. Copyright  ©  AIIM    |  All  rights  reserved.  12   Technique   Status   %  of  Total   Total   AnalyCcs   Unnecessary     20%   500  TB  (.5  PB)   ClassificaCon   Record   8%   200  TB  (.2  PB)   Non-­‐Record,  Business   Reference   28%   700  TB  (.7  PB)   Evaluated,  Staged  for   DisposiCon  (2016)     44%   1,100  TB  (1.1PB)   Total   100%   2,500  TB  (2.5  PB)   Findings   Enterprise  Impact   Total  that  could  be  disposed   20%  of  2.5  PB   Enterprise  ImplicaCons   .5  PB  removed  @  $5,000,000  per  PB   Savings   $2,500,000  per  year  in  storage  expense   Reduce  Costs  -­‐  2   Source:  James  Watson,  Doculabs,  at  #AIIM12`     Here  is  an  example  of  an  organizaCon  that  started  to  beher  manage   informaCon  over  its  lifecycle  including  gezng  rid  of  informaCon.  
  • 13. Copyright  ©  AIIM    |  All  rights  reserved.  13   How  much  more   producCve  do  you   think  the   administraCve   staff  in  your   organizaCon  would   be  (or  are)  if  their   processes  were   work-­‐flowed,   using  scanned   forms  and   documents,  with   automated  data   capture?  33.5%  more  produc4ve  (average)   Maximize  the  Business  Benefit  -­‐  1  
  • 14. Copyright  ©  AIIM    |  All  rights  reserved.  14   How  much  more   producCve  do  you   think  professional   staff  in  your   organizaCon  would   be  (or  are)  if  they   could  find  internal   informa4on  and   documents  as   quickly  and  as  easily   as  they  find   informaCon  on  the   web? 30.9%  more  produc4ve  (average)   Maximize  the  Business  Benefit  -­‐  2  
  • 15. Copyright  ©  AIIM    |  All  rights  reserved.  15   Photo  source:  hhp://www.flickr.com/photos/globalx/4864001692/   How  much  would  it   improve  (or  have   you  improved)  the   efficiency  of  your   office  staff  by  giving   them  sufficient   remote  or  mobile   access  to  company   informa4on  that   they  are  able  to   efficiently  work   from  home  or  on-­‐ the-­‐road?   25.1%  more  efficient  (average)   Maximize  the  Business  Benefit  -­‐  3  
  • 16. Copyright  ©  AIIM    |  All  rights  reserved.  16   By  how  much  do  you  think   customer  service  levels  and   response  Cmes  could  be  (or   have  been)  improved  if  all   of  your  customer-­‐facing   staff  could  immediately   access  and  share  all  of  the   customer  related  and  case-­‐ related  informa4on  that   you  hold.     32.2%  more  responsive  (average)   Maximize  the  Business  Benefit  -­‐  4  
  • 17. Copyright  ©  AIIM    |  All  rights  reserved.  17   Informa4on  Governance  Training   AIIM  –  the  leading  training   provider  for  informaCon   professionals   §  25,000+  course  ahendees   §  Self-­‐paced  or  live  courses   §  Courses  can  be  customized   for  your  organizaCon   §  Pass  the  online  exam  to  earn   the  designaCon   Learn  how  to  establish  an  informa4on   accountability  framework  that  reduces   costs,  manages  risk,  and  op4mizes  value   •  Get  execuCve  sponsorship   •  Establish  an  InformaCon  Governance   Program   •  IdenCfy  necessary  components,   technologies,  and  instruments   •  Assess  the  impact  of  mobile,  social,   cloud  and  big  data  analyCcs   •  Conduct  a  risk  assessment  and   miCgaCon   •  Automate  records  retenCon  and   disposiCon   •  IdenCfy  necessary  roles  and   responsibiliCes   •  Measure  for  success  
  • 18. Copyright  ©  AIIM    |  All  rights  reserved.  18   1.  Understanding  the  Context     How  to  understand  the  context  of  the  organizaCon     How  to  conduct  a  Maturity  Assessment     How  to  idenCfy  and  prioriCze  business,  legal  and   other  requirements  (compliance)   How  to  conduct  a  risk  profile,  assessment  and   miCgaCon  (risk  management)   How  to  define  the  scope  of  the  MSR   How  to  idenCfy  the  quality  of  leadership   How  to  get  management  commitment   How  to  obtain  ExecuCve  Sponsorship   How  to  develop  a  policy   How  to  establish  organizaConal  roles,   responsibiliCes  and  authoriCes   2.  Planning   How  to  carry  out  planning     How  to  address  risks  and  opportuniCes   How  to  define  business  problems     How  to  build  a  program  roadmap     How  to  establish  an  organizaConal  blueprint     How  to  establish  informaCon  management   objecCves  and  plans  to  achieve  them     How  to  define  Metrics     3.  Support   How  to  ensure  the  support  that  is  required     How  to  ensure  the  resources  that  are  required     How  to  establish  competencies  for  roles     How  to  increase  awareness  and  improve  training     How  to  improve  communicaCon     Hot  to  ensure  proper  documentaCon     4.  Opera4ons   How  to  establish  operaCons     How  to  carry  out  operaConal  planning  and  control     How  to  design  of  data  and  informaCon  processes     How  to  implement  an  informaCon  governance   operaCon     How  to  establish  supporCng  roles  required  for   informaCon  management     How  to  establish  and  use  analyCcs     How  to  establish  control  for  Security  &  Privacy     How  to  manage  the  lifecycle  of  data  and  informaCon     5.  Performance  Evalua4on   How  to  carry  out  program  performance  evaluaCons     How  to  monitor,  measure,  analysis  programs     How  to  measure  performance  results     How  to  carry  out  an  internal  system  audit     How  to  conduct  a  management  review     How  to  establish  conCnuous  improvement     How  to  address  nonconformity  control  and   correcCve  acCons     6.  Components/1     How  to  carry  out  high  level  acCviCes  for  records  and   Lifecycle  management   How  to  carry  out  high  level  acCviCes  for  Data  Quality   How  to  carry  out  high  level  acCviCes  for  Data   security  and  privacy     7.  Components/2   How  to  carry  out  high  level  acCviCes  for  Big  data   How  to  carry  out  high  level  acCviCes  for  Mobile   compuCng   How  to  carry  out  high  level  acCviCes  for  Cloud   compuCng   How  to  carry  out  high  level  acCviCes  for  Social  media   management     8.  Associated  Technologies/1     How  to  use  Content  Management  (including  CMS,   WCM  and  ECM)   How  to  use  Document  management  (including   scanning  and  imaging)   How  to  use  Records  management  (including  EDRMS   and  physical  records  management)   How  to  use  Digital  asset  management  (DAM)   How  to  use  Email  management  (and  archiving)   9.  Associated  Technologies/2   How  to  use  Archive  management,  Business  process   management   How  to  use  Search  (including  enterprise  search  and   federated  search)   How  to  use  eDiscovery  and  eDisclosure   How  to  use  AnalyCcs  and  “big  data”  analysis     10.  Instruments   How  to  develop  a  taxonomy   How  to  develop  a  metadata  model   How  to  develop  a  security  classificaCon  scheme     Informa4on  Governance  Prac44oner     -­‐  Create  an  informa4on  accountability  framework  that  reduces  costs,   manages  risk,  and  op4mizes  value  
  • 19. Copyright  ©  AIIM    |  All  rights  reserved.  19   24-­‐7  course  access  for  6  months   Unlimited   access  for  6   months     Downloadable   resources,   checklists,  and   templates     Online  exam   leading  to  an   AIIM   designaCon  
  • 20. Copyright  ©  AIIM    |  All  rights  reserved.  20   Standards  and  best  prac4ces   The  courses  use  and  refer  to  standards  when  possible  including  benefits   and  disadvantages   All  AIIM  training  courses  have  an  internaConal  focus  with  local   examples  of  regulaCons  and  standards      
  • 21. Copyright  ©  AIIM    |  All  rights  reserved.  21   Sign  up  now  at  www.aiim.org/training   §  Self-­‐paced  PracCConer  courses  starts  at  $790  per  person   §  Includes  6  months  access  to  online  resources,  handouts,  and  exam   §  Contact  AIIM  to  get  significant  student-­‐bulk  discounts  for  10+   students   §  Instructor  is  available  for  6  months  to  answer  quesCons  and  provide   guidance     §  3  x  90  min  virtual  live  PracCConer  sessions  just  for  your   organizaCon  for  $3,700  with  max  15  ahendees   §  AIIM  organizes  3  x  90  min  live  virtual  sessions  with  experienced   instructor  and  subject  maher  expert   §  Ahendees  get  6  months  access  to  online  resources,  handouts,  and   exam   §  Instructor  is  available  for  6  months  to  answer  quesCons  and  provide   guidance