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Benefits and Risks of Social Technologies

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This presentation describes how you can use social technologies to transform key business processes, but also required governance to reduce risks. For more information www.aiim.org

Veröffentlicht in: Technologie, Business
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Benefits and Risks of Social Technologies

  1. 1. Benefits and Risks of Social Technologies?<br />AtleSkjekkeland<br />AIIM Vice President<br />@skjekkeland<br />
  2. 2.
  3. 3. What is Social Business?<br />
  4. 4. Everything is Social<br />Cluetrain Manifesto – updated:<br />Markets [and organizations] are conversations.<br />
  5. 5. Using Social to Engage Customers?<br />
  6. 6.
  7. 7.
  8. 8. Why should you care?<br />BECAUSE 57% FEEL BETTER SERVED BY COMPANIES THAT CONNECT WITH THEM VIA SOCIAL MEDIA.<br /> Source: 2008 Cone Business in Social Media Study<br />
  9. 9. Role of Social Media<br />Good<br />Good<br />OK<br />Good<br />Good<br />OK<br />Good<br />OK<br />Bad<br />Good<br />Good<br />OK<br />Good<br />OK<br />Good<br />Source: CMO<br />
  10. 10. Using Social to Empower Staff?<br />Social Networking<br />Wiki<br />Blogs<br />Micro-blogging<br />Instant Messenger<br />RSS <br />Video calls<br />
  11. 11. “I expect to use the same type of networking tools with my business colleagues as I do with my friends and family.”<br />18-30<br />47%<br />31-45<br />37%<br />>45<br />31%<br />Source: AIIM<br />
  12. 12. Source: John Newton, Alfresco<br />
  13. 13. 13<br />Business benefits?<br />13<br />IBM Confidential<br />
  14. 14. Integration into business processes<br />Source: Forrester<br />
  15. 15. http://www.constellationrg.com/22136/research-summary-introducing-the-43-use-cases-for-social-business-social-enterprise/<br />
  16. 16. Source: http://www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432<br />
  17. 17. Use Case: Enterprise Q&A <br /> Do answers to questions generally come from expected or unexpected sources?<br />N=90 Q&A users , excl. 22 Don’t Knows<br />
  18. 18. Use Case: Innovation<br />Our open innovation platform has been successful at: (Check all that apply)<br />N=84 Innovation users <br />
  19. 19. Use Case: Sales & Marketing Collaboration<br />Before/after the social infrastructure was in place, how well did/do the Sales and Marketing staff:<br />% of Organizations “Fairly Well” or “Very Well”<br />N=58 users, “Fairly Well” + “Very Well” <br />
  20. 20. Issues<br /> What would you say are the THREE biggest issues you’ve found with social business/E2.0 applications in your organization?<br />N=398, 10+ emps<br />
  21. 21. How to implement?<br />
  22. 22. What’s wrong with enterprise IT?<br />
  23. 23. A New Set of Requirements…<br />leverage consumer applications proven to augment existing work processes<br />specifically targeted to business requirements and opportunities<br />access with only a browser and an internet connection<br />no reliance on proprietary systems or technology<br />development based on open industry standards<br />built upon a semantic web framework<br />embraces and enables BYOC model<br />no operating system dependency<br />provides web service capabilities<br />tuned options for mobile devices<br />no browser dependency<br />no net cost increase<br />no desktop footprint<br />100% cloud ready<br />Source: http://wordofpie.com/2010/03/04/some-outright-cool-stuff/<br />
  24. 24. US Federal Government <br />Source: http://www.slideshare.net/whitehouse/charting-a-course-for-transformation<br />
  25. 25. Required Governance?<br />
  26. 26. Systems of Engagement<br />Systems of Record<br />
  27. 27. Considered remedies:<br />87% Social Media Policy<br />86% Employ training<br />85% Capturing confidential data<br />85% Data loss prevention<br />84% Data management technology<br />82% Archive sensitive info<br />Source: Symantec http://bit.ly/niAPxy<br />
  28. 28.
  29. 29. Spear Phishing is an attack targeting a specific user or group of users, and attempts to deceive the user into performing an action that launches an attack, such as opening a document or clicking a link<br />The second concern regarding social media use by federal employees is Social Engineering, which relies on exploiting the human element of trust<br />Advances in web applicationtechnologies allow attackers to use new techniques against social media websites not previously possible in email. <br />
  30. 30. Policies and Procedures<br />
  31. 31.
  32. 32. The US Air Force’s Rules of Engagement for Blogging<br />
  33. 33. “You will lose control – Get used to it!”JP Rangaswami – Chief Scientist, Salesforce<br />Inside the Enterprise<br />Outside the Firewall<br />Good Heavens!<br />Put that Tweet in a System of Record!<br />Chill Seymour!<br />We don’t need you anyway!<br />IT<br />Users<br />Source: John Newton, Alfresco<br />
  34. 34. Governance Framework<br />1. Prevent<br /><ul><li> Risk assessments
  35. 35. Training
  36. 36. Policies & procedures
  37. 37. Executive commitment</li></ul>3. Respond<br /><ul><li> Investigation
  38. 38. Communication
  39. 39. Improvements
  40. 40. Employee discipline</li></ul>2. Detect<br /><ul><li> Audit
  41. 41. Ombudsman
  42. 42. Monitoring</li></li></ul><li>Strategies for Success?<br />
  43. 43. Creating a Groundswell Strategy<br />What are your customers [or staff] ready for?<br />What are your goals?<br />How do you want relationships with your customers [or staff] to change?<br />What applications should be build?<br />
  44. 44.
  45. 45.
  46. 46. Source: http://www.fastcompany.com/1732616/behaviorgraphics-discovering-the-me-in-social-media<br />
  47. 47. Selecting the right social software<br />Source: http://www.constellationrg.com/21762/monday’s-musings-a-working-vendor-landscape-for-social-business/<br />
  48. 48. How to get started?<br />www.aiim.org/roadmap<br />
  49. 49. Plan the Future – Get Educated!<br />Online, Public and Private Classes Available.Visit www.aiim.org/training<br />Email: training@aiim.org <br />
  50. 50. Thank You!<br />Atle Skjekkeland<br />Vice President<br />AIIM<br />Email: askjekkeland@aiim.org<br />Twitter: Skjekkeland<br />