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Netflix Product & Campaign Development

Project: Create a deck proposing a product & campaign to help Netflix better serve their increasingly social audience.

Summary slides are above; full details below.

Team:

- Norman Tran: Digital Strategy

- Gabriella Pizzitola: Account Management

- Laetitia de Camas: Account Management

Role:

- Work with 2 other TBWA\Chiat\Day interns with limited resources and 6 week timeframe to create a new product & campaign for Netflix

- Facilitate brainstorming sessions

- Project management

- Research

- Design deck template and product mockups

Skills Utilized: Visual Design | Personas | Competitive Analysis | Trend Analysis | Product Development | Campaign Development | Storytelling

TBWA\Chiat\Day: TBWA\Chiat\Day is part of TBWA Worldwide. TBWA is one of the top ten US-based agency networks made up of 250+ full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands. TBWA is a highly awarded agency and our clients include Nissan, Infiniti, Pepsi, Gatorade, Sara Lee, Energizer, Principal Financial Group, Crate & Barrel, and Southwest Airlines.

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