Norman Tran

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Born in a family of immigrant engineers who were teachers and artists in their past lives, Norman developed a wild curiosity early on (as a toddler he once asked if coffee goes into the exhaust pipe for a firetruck). Taking that inquisitiveness to college, he studied and experimented with a variety of disciplines, from advertising to graphics design to management consulting. Coming full circle to his roots, he pursued software product design after graduation, which intersected artistry (thanks mom!) with scientific inquiry (thanks dad!). At Declara, which was recognized by the White House and Apple as a Top 10 Education App, Norman designed an online platform that helped teams share their...

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Norman Tran

Patreon's Culture Deck

Metaphors we teach by

What is strategy by Michael Porter

The Art of Product Management

Culture Hacking for Change Management

Debunking the myths of organizational change management

Unit of Value: A Framework for Scaling

August: Teams & Work

Parts Without a Whole? – The Current State of Design Thinking Practice in Organizations

The Platform Manifesto - 16 principles for digital transformation

Innovation at 50x 031616

Customer Journey Mapping and CX Research

The Human Company Playbook, Version 1.0

The application of design thinking methodology on research practices a mind map of tools and methods

DIY U Sungard

Creating Sticky Learning To Combat Our Illusion Of Knowing

Start-up of You, Visual Summary

Growth, Engagement & Search Metrics: Snake Oil or North Stars

Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)

Service Design Thinking