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Network Mapping
Using relationships to improve understanding and impact - an overview




                                                       Jason Norman
                                                               Founder




                                                   !




                                                C12 Solutions
In many situations, a network of relationships exist
between various entities

   A group of   ...exist in a network
    people...       of interaction




                                            !




                                          C12 Solutions
By mapping the network, we can begin to explore
the properties of certain relationships


                    Map colored
                     by gender




                                       Note where
                                        gender is
                                      concentrated

                                          !




                                       C12 Solutions
Further insight can be obtained by examining
ʻconnectivityʼ


                                        The size of
                                         the circle
                                       denotes the
                                        individual
                                         nodes of
                                       connectivity




                                           !




                                        C12 Solutions
The network can be used to identify ʻegoʼ and
ʻfactionʼ groups...




      Michaelʼs               Three factions within the
     ego network              entire network (identified
                                      by color)



                                                 !




                                              C12 Solutions
So how might you use this information?



     Steve may be at risk                                     Hollyʼs and Russʼs
      of being inundated                                   commitment might be key
     by otherʼs requests                                     if communicating or
      (depending on his                                       instigating change
             role)




                              There may be benefit in
                             having Gery and Pat work
                            or receive training together
                                in order to develop a
                                    stronger link                 !




                                                               C12 Solutions
The technique can be used in more complex
networks...




                                        !




                                      C12 Solutions
Letʼs assume that this network map depicts a
certain type of humanitarian aid...




                                     We can use the map to
                                   explore different scenarios
                                         or identify risk




                                  Example: What if a country
   Node size denotes level of       ceased to provide aid?
       ʻconnectivenessʼ



                                             !




                                          C12 Solutions
Examining different scenarios...

      With US aid                        US ceases aid




                              The ʻaidʼ network is redistributed and
                              other nations become more important
                                                  !




                                               C12 Solutions
Network mapping has been used in a number of
different areas...

   ‣ Team building
   ‣ Locating expertise                ‣ Network vulnerability assessment
   ‣ Workforce diversity               ‣ Community economic development
   ‣ Organization design               ‣ Discovering communities of practice
   ‣ Inter-network design              ‣ Analyzing protein interaction
   ‣ Diffusion of innovations            networks
   ‣ Post-merger integration           ‣ Mapping and measuring information
   ‣ Investigative journalism            flow
   ‣ Knowledge management              ‣ Uncloaking corruption and indirect
   ‣ Leadership development              quid pro quo
   ‣ Mapping terrorist networks        ‣ Contact tracing in contagious disease
   ‣ Industry ecosystem analysis
   ‣ Discovering key opinion leaders


             ...and can provide valuable insight to complex
                                 situations if used correctly
                                                               !




                                                           C12 Solutions
Jason Norman
j.norman@c12solutions.com
        201-889-3244




                            !




                        C12 Solutions

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Networkmaps

  • 1. Network Mapping Using relationships to improve understanding and impact - an overview Jason Norman Founder ! C12 Solutions
  • 2. In many situations, a network of relationships exist between various entities A group of ...exist in a network people... of interaction ! C12 Solutions
  • 3. By mapping the network, we can begin to explore the properties of certain relationships Map colored by gender Note where gender is concentrated ! C12 Solutions
  • 4. Further insight can be obtained by examining ʻconnectivityʼ The size of the circle denotes the individual nodes of connectivity ! C12 Solutions
  • 5. The network can be used to identify ʻegoʼ and ʻfactionʼ groups... Michaelʼs Three factions within the ego network entire network (identified by color) ! C12 Solutions
  • 6. So how might you use this information? Steve may be at risk Hollyʼs and Russʼs of being inundated commitment might be key by otherʼs requests if communicating or (depending on his instigating change role) There may be benefit in having Gery and Pat work or receive training together in order to develop a stronger link ! C12 Solutions
  • 7. The technique can be used in more complex networks... ! C12 Solutions
  • 8. Letʼs assume that this network map depicts a certain type of humanitarian aid... We can use the map to explore different scenarios or identify risk Example: What if a country Node size denotes level of ceased to provide aid? ʻconnectivenessʼ ! C12 Solutions
  • 9. Examining different scenarios... With US aid US ceases aid The ʻaidʼ network is redistributed and other nations become more important ! C12 Solutions
  • 10. Network mapping has been used in a number of different areas... ‣ Team building ‣ Locating expertise ‣ Network vulnerability assessment ‣ Workforce diversity ‣ Community economic development ‣ Organization design ‣ Discovering communities of practice ‣ Inter-network design ‣ Analyzing protein interaction ‣ Diffusion of innovations networks ‣ Post-merger integration ‣ Mapping and measuring information ‣ Investigative journalism flow ‣ Knowledge management ‣ Uncloaking corruption and indirect ‣ Leadership development quid pro quo ‣ Mapping terrorist networks ‣ Contact tracing in contagious disease ‣ Industry ecosystem analysis ‣ Discovering key opinion leaders ...and can provide valuable insight to complex situations if used correctly ! C12 Solutions
  • 11. Jason Norman j.norman@c12solutions.com 201-889-3244 ! C12 Solutions