Gamificaiton - The Ultimate Way to Engagement Gamification is the concept of using game mechanics in non-game environments in order to increase engagement. In this presentation, you can learn about the basics of Gamification, and about how your business can benefit from it.

1. Gamification
The Ultimate Way to
Engagement
Ákos Szörényi
Norbert Szigeti Csúcs
www.aquilone.hu

2. What is Gamification?
Gamification is the use of game mechanics
and game thinking applied in non-game
environments and applications to engage
audiences and solve problems.
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3. What is not Gamification?
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4. What is not Gamification?
 Gamification
 is not designing (video) games for your
enterprise
 is not (just) using points (levels, badges etc.)
for an application (website, programme etc.)
 is not a magic wand that saves you the effort
of creating a good product or service
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5. What is Gamification then?
 It is the use of game mechanics and
techniques to motivate positive behaviour
 By way of challenges, tasks and positive
feedback we lead our customer or
employee on a positive behaviour path
 The result is more engaged and profitable
customers and happier and more
productive employees
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6. What is Gamification then?
 What can be positive behaviour?
 It depends on your business goals :
 Do you want :
 more visitors and likes on your website?
 your visitors to sign up for your newsletter?
 more sales by your sales team?
 more orders from your retailers?
 All processes can be motivated by gamification
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7. Isn’t it just a wild idea?
Isn’t it just a wild idea that sounds and sells very
well, but has no real future potential?
Big business players think otherwise
 SAP, Deloitte, IBM, Siemens, Microsoft, Nike, Dell,
Ford, Samsung etc. already use gamification to
engage customers or employees
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8. Gartner
„By 2014, a gamified service for consumer
goods marketing and customer retention will
become as important as Facebook, eBay or
Amazon, and more than 70 percent of Global
2000 organizations will have at least one
gamified application.”
http://www.gartner.com/it/page.jsp?id=1629214
About Gartner:
Gartner, Inc. (NYSE: IT) is the world's leading information technology
research and advisory company.
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9. Why Gamification?
 The Engagement Economy: Fun sells
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10. Why Gamification?
 The world has changed forever :
 Millennial generation and everyone else
wants instant fun, friends and feedback
 Facebook, online, mobile, games etc.
 The rise of social :
 be always in contact and in the know
 Virtual self image
 what you are is what you share about yourself
online, and how much and what feedback you get
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11. How Gamification?
 How Gamification helps your company :
 More engaged customers = more sales
 More engaged employees = better
productivity
 Can you increase sales by 15% by gamifying
your salesforce?
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12. How Gamification?
Customers
 Design the ‘player journey’ (experience)
- How does your customer benefit from your
service product?
 Design around the core product or service
customer benefit
 Build the journey through awards rewarding
positive behaviour
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13. Gamification of Marketing
 Samsung Nation: Gamified social product website
 Receive badges, points and levels for
 Visiting pages
 Reviewing products
 Watching videos
 Participating in Q&As
 Liking products
 Registering products
 Etc.
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14. Gamification of Marketing
 Samsung Nation – Results
 Gamified experience since Nov 2011
 Since then
 66% more visitors
 309 % more comments*
 More Customer Engagement = More ROI
•Source : CFO.com : http://www3.cfo.com/article/2012/2/it-value_gamification-
marketing-knowledge-management-
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15. Gamification of Marketing
 NIKE+ : measure your success in running
with challenges, badges, points and levels
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16. Gamification of Sales
 Do you want more sales?
 Your sales team have sales goals, but
 Can they follow their progress online?
 Is there a leaderboard to spur competition?
 Can they compete with each other in real time?
 Are they receiving challenges based on
performance?
 Can you add new challenges and goals on the fly?
 With a gamified sales platform you can do all
that!
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17. Gamification of Sales
Leaderboard
Points
Challenges
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18. Why Aquilone?
 What we can do for you :
 From consultancy to realisation
 Together with you, we define what an EPIC WIN is for
you and how to measure it in real business results
 We determine the target group’s motivations with you
 We design the mechanics how we will achieve our epic
win building on the target group’s motivations
 Deliver and maintain the platform and run the
programme for you
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19. Who is Aquilone?
 Aquilone is an organisational development
company
 We help organisations achieve more by
consultancy and training
 Number of employees : 10
 We are management consultants, trainers,
phychologists with sales, marketing, HR and
IT backgrounds
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20. Questions and Answers
Questions and
Answers
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21. Achievement Unlocked!
Congratulations!
You are now a Gamification Expert! 
(But it is just the beginning…)
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22. Secret level!
You’re as excited as we are about
Gamification?
Great!
Since you are so awesome, we provide
bonus content, a secret level for you.
Enjoy! 
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23. Gamification of Marketing
Gamified experience in car dashboards
Car manufacturers insert a game in the
dashboard of hybrid cars : it measures
how ecologically you drive, and you can
achieve goals, score points, and even
compete with you Facebook friends!
Ford Fusion
Nissan Leaf
In case of a Ford Fusion, a little plant is
displayed on your dashboard, if you drive
ecologically, it strives, if you don’t, it
withers.
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24. Gamification of HR
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25. Gamification of HR
 How to make the workplace a better place
through gamification?
 Instant feedback to any colleague :
 Thumbs up for getting help from your peer
 Acknowledgements of good work together
 It promotes positive human behaviour and
cooperation among colleagues
 Not just supervisors can evaluate or praise you
once a year at performance evaluations, but
anyone and in real time, any time
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26. Gamification Blog
Our Gamification expert regularly blogs about
the latest developments of Gamification
The Force behind Gamification : The Science of
Flow
Gamification may well be the latest trend in human
motivation, but it builds on many decades of
psychological research and proven results.
Enjoy and keep leveling up with us! 
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