SlideShare a Scribd company logo
1 of 31
Expressing Social Relationships on the Blog through Links and Comments  June 25, 2007 – San Jose, CA 2007 Summer Hard Problem Program (SHARP) Noor Ali-Hasan Microsoft Research conducted with Prof. Lada Adamic, University of Michigan School of Information
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs blogroll number of  comments blog posts citations
Blogrolls
Blog Comments
Research Questions ,[object Object],[object Object],[object Object]
Related Work ,[object Object],[object Object]
Related Work ,[object Object],[object Object]
Community Structure
Three Blog Communities image source: http://www.lib.utexas.edu/maps/ San Jose Kuwait Blogs UAE Blogs DFW Blogs
Data Collection Methods ,[object Object],[object Object],[object Object],Q8 UAE DFW Number of Blogs 152 65 365
Link Type Overlap for Kuwait Blogs comment links blogroll links in-post links 664 131 325 143 25 48 98
Within-Community Blogroll and Citation Links DFW UAE Kuwait
Reciprocity Kuwait UAE DFW post citations 19% 16% 26% blogroll links 32% 43% 27% comments 43% N/A N/A
Community Boundaries DFW UAE Kuwait
Porosity of Community Boundaries Kuwait UAE DFW internal post citations received 79% 24% 16% internal blogroll links given 47% 22% 9% non-anonymous comments received from bloggers within community 42% N/A N/A
Online and Offline Relationships
Survey Methods ,[object Object],[object Object],[object Object],Q8 UAE DFW Number of Respondents 85 38 67 Response Rate 63% 68% 23%
Motivation Behind Blogging
Motivation Behind Blogging ,[object Object],[object Object]
Intersection of Blogging and Offline Relationships Q8 UAE DFW Few or none of the comments received are left by people known offline 79% 81% 66% Few or none of the comments left on other blogs are on blogs of people known offline 74% 94% 65%
Using Blogs to Sustain Real-Life Relationships with Non-Bloggers Q8 UAE DFW Few or none of the comments received are left by people who do not blog but whom they know offline 99% 94% 79%
Using Blogs to Maintain and Form Relationships Median number of bloggers listed on blogroll and: Q8 UAE DFW Met in person 5 5 2 Emailed 5 10 12 IM’ed 6 2.5 2 First met in person but now communicate with F2F, phone, email, or IM 5 4 3
Using  Blogs to Maintain and Form Relationships ,[object Object],[object Object]
Using Blogs to Maintain and Form Relationships ,[object Object],[object Object]
Blogs in a National Crisis
Kuwait in January 2006 Image sources: http://www.kuwaitinfo.org.uk and http://news.bbc.co.uk
Visualization of Blog Post Topics
Blogs and Decentralized Information Sharing ,[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Social Media To Get More Business Dcwebwomen
Social Media To Get More Business DcwebwomenSocial Media To Get More Business Dcwebwomen
Social Media To Get More Business Dcwebwomen
Shashi Bellamkonda
 
Sli 11 pln c
Sli 11 pln cSli 11 pln c
Sli 11 pln c
Jim Forde
 
Lis4380 f13-w3
Lis4380 f13-w3Lis4380 f13-w3
Lis4380 f13-w3
caseyyu
 
Social media workshop for Duke faculty, 2013
Social media workshop for Duke faculty, 2013Social media workshop for Duke faculty, 2013
Social media workshop for Duke faculty, 2013
Cara Rousseau
 
2016-03-08 What Now - Inevitability of Change
2016-03-08 What Now - Inevitability of Change2016-03-08 What Now - Inevitability of Change
2016-03-08 What Now - Inevitability of Change
Jessica Kaylor Morgan
 

What's hot (20)

Discussion Leader
Discussion LeaderDiscussion Leader
Discussion Leader
 
Copy of presentation1
Copy of presentation1Copy of presentation1
Copy of presentation1
 
Social Media for Scientists
Social Media for ScientistsSocial Media for Scientists
Social Media for Scientists
 
Social Media To Get More Business Dcwebwomen
Social Media To Get More Business DcwebwomenSocial Media To Get More Business Dcwebwomen
Social Media To Get More Business Dcwebwomen
 
Sli 11 pln c
Sli 11 pln cSli 11 pln c
Sli 11 pln c
 
Soical media
Soical mediaSoical media
Soical media
 
Lis4380 f13-w3
Lis4380 f13-w3Lis4380 f13-w3
Lis4380 f13-w3
 
LLiSA facebook presentation
LLiSA  facebook presentationLLiSA  facebook presentation
LLiSA facebook presentation
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
Condor3
Condor3 Condor3
Condor3
 
Web 2.0: the Top 10 Technologies
Web 2.0: the Top 10 TechnologiesWeb 2.0: the Top 10 Technologies
Web 2.0: the Top 10 Technologies
 
What's New In Communication 2009
What's New In Communication 2009What's New In Communication 2009
What's New In Communication 2009
 
UWM LTC Social Media for Teaching & Learning
UWM LTC Social Media for Teaching & LearningUWM LTC Social Media for Teaching & Learning
UWM LTC Social Media for Teaching & Learning
 
Social Media - Intro for Nonprofits
Social Media - Intro for NonprofitsSocial Media - Intro for Nonprofits
Social Media - Intro for Nonprofits
 
Social media workshop for Duke faculty, 2013
Social media workshop for Duke faculty, 2013Social media workshop for Duke faculty, 2013
Social media workshop for Duke faculty, 2013
 
Social Media for Teaching and Learning
Social Media for Teaching and LearningSocial Media for Teaching and Learning
Social Media for Teaching and Learning
 
Online Community Evaluation of Care2 Care Equal Rights for Women Group
Online Community Evaluation of Care2 Care Equal Rights for Women GroupOnline Community Evaluation of Care2 Care Equal Rights for Women Group
Online Community Evaluation of Care2 Care Equal Rights for Women Group
 
Social Networking Facebook And Twitter Oct2209
Social Networking Facebook And Twitter Oct2209Social Networking Facebook And Twitter Oct2209
Social Networking Facebook And Twitter Oct2209
 
2016-03-08 What Now - Inevitability of Change
2016-03-08 What Now - Inevitability of Change2016-03-08 What Now - Inevitability of Change
2016-03-08 What Now - Inevitability of Change
 
Fb speech presentation
Fb speech presentationFb speech presentation
Fb speech presentation
 

Similar to Expressing Social Relationships on the Blog through Links and Comments (presented at SHARP)

2009 indonesia blogger survey
2009 indonesia blogger survey2009 indonesia blogger survey
2009 indonesia blogger survey
Edelman Indonesia
 
Sustainability & social media
Sustainability & social mediaSustainability & social media
Sustainability & social media
Paul Hamill
 
Association Forum of Chicagoland
Association Forum of ChicagolandAssociation Forum of Chicagoland
Association Forum of Chicagoland
See3 Communications
 
Social networking for pd
Social networking for pdSocial networking for pd
Social networking for pd
camprumi
 

Similar to Expressing Social Relationships on the Blog through Links and Comments (presented at SHARP) (20)

Social Media Networks
Social Media NetworksSocial Media Networks
Social Media Networks
 
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
 
2009 indonesia blogger survey
2009 indonesia blogger survey2009 indonesia blogger survey
2009 indonesia blogger survey
 
Sustainability & social media
Sustainability & social mediaSustainability & social media
Sustainability & social media
 
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...
 
Building communities, enhancing collaboration: Harnessing the Power of Social...
Building communities, enhancing collaboration: Harnessing the Power of Social...Building communities, enhancing collaboration: Harnessing the Power of Social...
Building communities, enhancing collaboration: Harnessing the Power of Social...
 
Use Of New Media In Advocacy and Association Management
Use Of New Media In Advocacy and Association ManagementUse Of New Media In Advocacy and Association Management
Use Of New Media In Advocacy and Association Management
 
Power of social media and blogging
Power of social media and blogging Power of social media and blogging
Power of social media and blogging
 
Using Social Media for ADC Collaboration and Recruitment
Using Social Media for ADC Collaboration and RecruitmentUsing Social Media for ADC Collaboration and Recruitment
Using Social Media for ADC Collaboration and Recruitment
 
Association Forum of Chicagoland
Association Forum of ChicagolandAssociation Forum of Chicagoland
Association Forum of Chicagoland
 
Social Media Classroom and Outreach Opportunities in Higher Education
Social Media Classroom and Outreach Opportunities in Higher EducationSocial Media Classroom and Outreach Opportunities in Higher Education
Social Media Classroom and Outreach Opportunities in Higher Education
 
Beyond poking and like it
Beyond poking and like itBeyond poking and like it
Beyond poking and like it
 
Beyond Poking And Like It: Professional Applications of Social Media for F...
Beyond  Poking And  Like  It: Professional Applications of Social Media for F...Beyond  Poking And  Like  It: Professional Applications of Social Media for F...
Beyond Poking And Like It: Professional Applications of Social Media for F...
 
Blogging Culture
Blogging CultureBlogging Culture
Blogging Culture
 
Blogging Culture
Blogging CultureBlogging Culture
Blogging Culture
 
Shaping college social media
Shaping college social mediaShaping college social media
Shaping college social media
 
Social networking for pd
Social networking for pdSocial networking for pd
Social networking for pd
 
How social media can enhance (infographics)
How social media can enhance (infographics)How social media can enhance (infographics)
How social media can enhance (infographics)
 
Using Social Media for Grassroots Advocacy
Using Social Media for Grassroots AdvocacyUsing Social Media for Grassroots Advocacy
Using Social Media for Grassroots Advocacy
 
Web 2.0 tools presentation taylor edux432
Web 2.0 tools presentation taylor edux432Web 2.0 tools presentation taylor edux432
Web 2.0 tools presentation taylor edux432
 

Recently uploaded

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 

Recently uploaded (20)

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 

Expressing Social Relationships on the Blog through Links and Comments (presented at SHARP)

  • 1. Expressing Social Relationships on the Blog through Links and Comments June 25, 2007 – San Jose, CA 2007 Summer Hard Problem Program (SHARP) Noor Ali-Hasan Microsoft Research conducted with Prof. Lada Adamic, University of Michigan School of Information
  • 2.
  • 3. Blogs blogroll number of comments blog posts citations
  • 6.
  • 7.
  • 8.
  • 10. Three Blog Communities image source: http://www.lib.utexas.edu/maps/ San Jose Kuwait Blogs UAE Blogs DFW Blogs
  • 11.
  • 12. Link Type Overlap for Kuwait Blogs comment links blogroll links in-post links 664 131 325 143 25 48 98
  • 13. Within-Community Blogroll and Citation Links DFW UAE Kuwait
  • 14. Reciprocity Kuwait UAE DFW post citations 19% 16% 26% blogroll links 32% 43% 27% comments 43% N/A N/A
  • 16. Porosity of Community Boundaries Kuwait UAE DFW internal post citations received 79% 24% 16% internal blogroll links given 47% 22% 9% non-anonymous comments received from bloggers within community 42% N/A N/A
  • 17. Online and Offline Relationships
  • 18.
  • 20.
  • 21. Intersection of Blogging and Offline Relationships Q8 UAE DFW Few or none of the comments received are left by people known offline 79% 81% 66% Few or none of the comments left on other blogs are on blogs of people known offline 74% 94% 65%
  • 22. Using Blogs to Sustain Real-Life Relationships with Non-Bloggers Q8 UAE DFW Few or none of the comments received are left by people who do not blog but whom they know offline 99% 94% 79%
  • 23. Using Blogs to Maintain and Form Relationships Median number of bloggers listed on blogroll and: Q8 UAE DFW Met in person 5 5 2 Emailed 5 10 12 IM’ed 6 2.5 2 First met in person but now communicate with F2F, phone, email, or IM 5 4 3
  • 24.
  • 25.
  • 26. Blogs in a National Crisis
  • 27. Kuwait in January 2006 Image sources: http://www.kuwaitinfo.org.uk and http://news.bbc.co.uk
  • 28. Visualization of Blog Post Topics
  • 29.
  • 30.
  • 31.