1. Peter Fisk
Founder of GeniusWorks, author of “Gamechangers”
Visiting Professor of Strategy, Innovation and Marketing, IE Business School
Email: peterfisk@peterfisk.com Twitter: @geniusworks
RETHINK
BUSINESS
7. Globalisation
Turbulent markets
New economies
New business models
Biotech
Internet of things
Clean energy
Nano tech
Healthcare
Resource shortages
Transparency
Travel
Climate change
Urbanisation
Bio diversity
Population growth
Agelessness
Creative class
Digital natives
Women
Mobility
Open education
Cloud intelligence
Entrepreneurship
Sustainable living
Culture fusion
Localness
Storytelling
Wellbeing
Happiness
Caring
Tribal
Authenticity
Collaboration
Lifetime learning
Empowerment
Building blocks to the future
73. Create the future in your
own vision, not in the
shadow of others … guided
by an inspiring purpose
1. Envision … Change your future
Inspire
Focus
Envision
Innovate
Deliver
79. Strategy is about making
choices … to deliver the
best performance for
today and tomorrow
2. Focus … Change your strategy
Inspire
Focus
Envision
Innovate
Deliver
82. Bulk water
Retail water
Juice drinks
Ready-to-drink
tea
Sports drinks
Juices and nectars
Carbonated
Soft-drinks
Ready-to-drink
coffee
The Coca-Cola Company
Other brands
Bubble size reflects estimated
global beverage profits
Industry unit margins ($)
5yearaveragegrowthrate
86. Innovate the whole
business, not products …
from business model to
customer experience
3. Innovate … Change your business
Inspire
Focus
Envision
Innovate
Deliver
92. Business
model
Finance
Networking
2. Networking
enterprise’s structure/
value chain
1. Business model
how the enterprise makes
money
Channel
Delivery
Brand Customer
experience
10. Customer experience how
you create an overall
experience for customers
9. Brand
how you express your offering’s
benefit to customers
Core
process
Process
Enabling
process
3. Enabling process
assembled capabilities
4. Core process
proprietary processes
that add value
6. Product system
extended system that surrounds an offering
Product
performance
Offering
Product
system
Service
7. Service
how you service your customers
5. Product performance
basic features, performance and functionality
8. Channel
how you connect your offerings
to your customers
Business innovation
93. Volume of innovation efforts
Last 10 years
Business
model
Finance
Networking Channel
Delivery
Brand Customer
experience
Core
process
Process
Enabling
process
Product
performance
Offering
Product
system
Service
Business innovation
100. Make and
distribute
business model
eg CocaCola
Microsoft
Spectrum
retail
business model
eg Amazon
Marks & Spencer
Make and
sell direct
business model
eg BMW,
HSBC
Niche
retail
business model
eg ToysRUs,
Wiggle
License to
make
business model
eg ARM,
Ed Hardy
Curated
retail
business model
eg Fab,
Positive Luxury
Membership
club
business model
eg Costco,
Quintessentially
Crowdfunded
ventures
business model
eg Kickstarter,
Zidisha
Opensourced
community
business model
eg RedHat,
MySQL
Subscription
payment
business model
eg FT.com,
Graze
Buyer and seller
marketplace
business model
eg Etsy,
NYSE
Micro
payments
business model
eg Flattr
Grameen Danone
Collaborative
consumption
business model
eg Buzzcar,
Regus
Regular
Replacement
business model
eg Gillette,
Nespresso
Branded
Consortia
business model
eg Cisco,
Spar
Advertising or
Sponsorship
business model
eg Google,
Metro Newspapers
Listed or
Promoted
business model
eg Monster
Linkedin
Network
builders
business model
eg Hotmail,
Twitter
Demand
then Made
business model
eg ZaoZao,
Threadless
Auction
retail
business model
eg eBay,
Sotheby
Knowledge
and time
business model
eg McKinsey,
Harvard
Franchised
retail
business model
eg McDonalds,
Subway
Certification and
endorsement
business model
eg ISO,
Verisign
Remainder
retail
business model
Eg Saks,
Vente Privee
Multulevel
marketing
business model
eg Tupperware,
Natura
Group
buying
business model
eg Groupon,
Huddlebuy
Reverse
auction
business model
eg Priceline
Freemarkets
Shared
rental
business model
eg Zilok,
Hilton
Tradeable
currency
business model
eg Bitcoin
Air Miles
Freemium
pay within
business model
eg Angry Bird,
Coursera
Transaction
facilitator
business model
eg Paypal,
Visa
Pay as
you go
business model
eg AzuriTech
Techshop
Dynamic
pricing
business model
eg Expedia,
Uber
Reputation
builders
business model
eg Tripadvisor,
PaywithaTweet
Customer
data
business model
eg Facebook,
23andMe
Non-profit
business
business model
eg Oxfam
Wikipedia
Maker models Channel models Crowd models Payment models Exchange models Asset models
36 business models
101. Aligning the business to
engage employees and
customers … in achieving
the inspiring purpose
4. Deliver … Change your impact
Inspire
Focus
Envision
Innovate
Deliver
110. Leadership amplifies the
potential of others …
individuals and the
business to achieve more
5. Inspire … Change your people
Inspire
Focus
Envision
Innovate
Deliver
111.
112. sustained value creation
Company Location Sector TSR Market Value
1. http://i0.wp.com/www.biznews.com/wp-content/uploads/2014/01/2014-01-
14T093932Z_616010080_GM1EA1E1CXX01_RTRMADP_3_MARKETS-GLOBAL.jpg USA
Biopharma 166.3% $7.8bn
2. GungHo Entertainment Japan Gaming 138.5% $8.3bn
3. Galaxy Entertainment Hong Kong Casinos 130.9% $37.9bn
4. Jazz Pharmaceuticals Ireland Biopharma 130.9% $7.3bn
5. Avis Budget USA Travel 125.1% $4.3bn
6. Great Wall Motors China Auto 109.0% $16.8bn
7. Hexpol Sweden Chemicals 101.3% $2.6bn
8. Sirius XM Radio USA Media 96.9% $21.4bn
9. Plastic Omnium France Auto parts 95.6% $4.1bn
10. Brilliance China Hong Kong Automotive 94.6% $8.2bn
(Selected other companies)
Tencent China Media 58.7% $117.6bn
Amazon USA Retail 50.7% $182.5bn
Apple USA Technology 46.7% $500.7bn
Volkswagen Germany Auto 43.7% $130.8bn
Sources: S&P, Thomson Reuters, Bloomberg, BCG
TSR = 5 year total shareholder return (shares and dividends), 2009-2013
Market values as at 31 December 2013.
120. PETER FISK
is a bestselling author, inspirational keynote speaker and expert consultant in helping leaders
to develop innovative strategies for business and brands.
He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s
top ranked business schools, and leads his own company, GeniusWorks, a boutique
consulting firm, helping clients around the world to develop more innovative business and
brand strategies. He features on the Thinkers 50 “Guru Radar” as one of the best new
business thinkers.
Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at
British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to
launch into new markets. He has worked in every sector and region of the world. As CEO of
the world's largest marketing organisation, the Chartered Institute of Marketing, he became a
global authority on what's best and next in business and markets.
Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now
works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, DSM and Mars,
Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone - to think
bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth.
Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of
success, and is translated into 35 languages. It was followed by five others – “Business
Genius” on leadership and strategy, “Customer Genius” on customers and experiences,
“People Planet Profit” on sustainable innovation - and most recently "Creative Genius"
defining what it takes to be Leonardo da Vinci in the 21 Century.
His new book "Gamechangers ... Are you ready to change the world?" is published in late
2014, based on extensive research into the 120 companies who are shaking up markets, and
making sense of how they innovate and win. It explores the challenges of new markets,
changing customers, brand building, digital media, new business models, inspiring
leadership and positive impact.
Peter was described by Business Strategy Journal as "one of the best new business
thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact
workshops. Each one is uniquely designed for the specific audience, their issues and
aspirations. Helping people to find their own space, to be leaders of change - to be bold,
brave and brilliant.
Find out more
Email: peterfisk@peterfisk.com
Phone: +44 7834483830
Twitter: @geniusworks
Website: www.theGeniusWorks.com
Next Book: www.Gamechangers.pro
121. Gamechanging strategies
Collaborative discovery
Possibility focused
Leadership teams
3 intensive days
We develop the right approach for your business, working
collaboratively to achieve your objectives better, faster.
We combine a wide range of processes and tools,
insights and ideas, people and partners
Innovative solutions
Deep insights, big ideas
Customer experiences
High energy workshops
8-12 day projects
Brand blueprinting
Portfolio and architecture
Essence and propositions
Experience delivery
15-75 day projects
Engaging your people in a future vision … developing a new
business strategy … driving creativity and innovation
… developing a new brand … solving a complex
problem fast … building your team
ACCELERATING GROWTH … strategy, brand and innovation consulting
peterfisk@peterfisk.com
www.theGeniusWorks.com
122. DEVELOPING PEOPLE … seeing things differently, thinking different things
+geniuspeterfisk@peterfisk.com
www.theGeniusWorks.com