More Related Content More from Microsoft Mobile Developer (20) How to make money with free apps, with inneractive1. Nokia Webinar | October, 2012
How to Make Money
from Free Apps on the Nokia Store?
Itay Gadot, VP Marketing | @itay_gadot
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2. So,
what do developers
really want
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4. inneractive’s mission
maximize
Helping developers
revenues from their free apps.
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5. Something More About Us
Founded in 2007
Cross-platform App Monetization Exchange
Offices in the US, UK and Israel
57 dedicated employees
NOKIA’s preferred ad provider
5 coffee machines
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7. 80% of Top Nokia Publishers are Powered by inneractive
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8. Why Free Makes More Money?
With more than 90% of the 13
million Nokia daily app downloads
being free, in-app advertising is the
best way for developers to make big
money from their apps.
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9. The Money is in Free
The only product in the world that you can offer for
free and makes more money
than the paid version.
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10. Free Apps Generate More Monthly Revenues
Your app can make tens of thousands of $$$
each month
$3,500 $6,000
$3,000 $5,000
$2,500
$4,000
$2,000
$3,000
$1,500
$2,000
$1,000
$500 $1,000
$- $-
1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th
Arcade and Action
month month month month month month month month month month Brain and Puzzles
month month month month month month month month month month
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12. Terminology
Ad-Request – represents a “call” from an application to the exchange server for a potential ad.
Impression – represents a single display of an advert to a user
Fill Rate – representing the % of monetized inventory from total available inventory.
eCPM – Effective Cost per 1 Thousand Impressions.
Display – a monetization channel consisting of standard display banners.
Interstitial – a monetization format presenting a “full screen” ad on app load or between game
play/stages.
Rich Media – a format of advertising that breaks beyond the borders of the banner.
Video – a format of advertising presenting a short video advertisment (usually as interstitial or a
part of Rich Media).
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13. Terminology // Continued
"RTB" - Real Time Bidding – reflects a method for demand partners to place a “bid” for an
ad-request.
Publisher Control – the ability for publishers to control which demand partners / advertising
formats and verticals are used on their application inventory.
Auto-Pilot – refers to a method where optimization is done automatically for the mobile in-app
inventory based on various KPI metrics.
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14. The Evolution of Free App Monetization
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15. In the Beginning, Ad Networks Roamed the Earth
Utilize external ad server to service campaigns on
publishers inventory
Advertisers Ad Network Publisher
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16. Ad Networks Challenges
Can’t monetize globally with a single ad provider
No resources to work with multiple networks
Identifying and registering with local networks and
agencies
Low fill rate
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17. Then, Mediation Platforms Arrived
A management layer that enables publishers to
manage direct relations with multiple ad networks
Ad Network
Mediation
Advertisers Ad Network Platform Publisher
Ad Network
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18. Mediation Platform Challenges
Publishers still need to manage relations with ad networks
Manually manage allocation of traffic to each ad network
Billing ad networks
Long process of adding new ad networks
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19. …
Behold, the Rise of the Monetization Exchange
A central mobile ad placement marketplace that connects
advertisers with publishers. The majority of exchanges work on
RTB and integrate with many ad and monetization providers
Ad Network
Advertisers Ad Network Exchange Publisher
Ad Network
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20. In the beginning…
A Developer Created
an App
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21. “I can do display
advertising!”,
So he said…
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22. He started with one.
Then he tried a
couple more…
Display
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23. They told him:
“Rich-media is the
future.”
Rich
Display
Media
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24. Eventually, they all
called him…
Rich In-App Virtual Hyper
Display Currency
Media Search Local
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26. Developer Monetization Issues
1.Can’t monetize globally with
a single ad provider
2.
No resources to work with multiple networks
3.
Identifying and registering with local networks
and agencies is a challenge
120+
Ad Providers
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27. inneractive Global Inventory
22%
3% 21% EURASIA
EUROPE
NORTH AMERICA
25%
ASIA PACIFIC
3%
17%
AFRICA
1%
SOUTH AMERICA OCEANIA
* Percentage of Global Ad requests
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28. Super Auction
Easy to Add Local Ad Networks
RTB Display, Rich Media, Video
Highest Yield
to the
$ eCPM developer
$ eCPM
Bid $$
$ eCPM
$ eCPM
Highest
Bid $$ $ eCPM eCPM
$ eCPM
$ eCPM
Bid $$ $ eCPM
$ eCPM
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29. Cross Platform Easy Integration
1. Robust cross-platform SDK’s
2. Fast integration 120+
Ad Providers
3. 120+ ad networks and agencies
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30. Ad Placement Strategy – Do’s and Don’ts
Ask us for the complete Ad Placement Strategy guide
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31. So,
how simple is it
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32. 30 Seconds to Sign Up
and Download our Ad SDK
32
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33. Quickly Integrate the Ad SDK
IADView.displayInterstitialAd(InneractiveSampleMidlet.instance,InneractiveSampleMidlet.instance);
33
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34. One SDK To Rule Them All
ONE
SDK
Rich Virtual Hyper
Display RTB Local
Media Currency
Global Coverage | eCPM | Fill Rate | Resolution | Discovery | Integration |
Signing| ORMMA | MRAID | Analytics | QA | SDKs | Local Targeting | OS
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35. And Start Making Money…
Developers Are Making 5 Digits
Monthly Revenues $$,$$$
35
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36. Let’s Start
Making Money…
Free registration
www.inner-active.com
Monetization Global Landscape
www.inner-active.com/landscape.html
Follow us on Twitter
@inneractive
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37. THANK YOU
Itay Gadot, VP Marketing | @itay_gadot
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