Digital Ideation – The Key To Crafting Stellar Digital Concepts

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We’re delighted to announce that the venerable Nick Clarkson will be speaking at the next Bristol BBMN event. If you missed his talk in Bath, make sure you come long to this one! In a similar vein to his last talk , Nick will be talking to us about “Digital Ideation”. In order to give your digital concepts the best chance of success, you need to explore all of the existing and emerging frameworks and processes to make your campaign or concept truly stellar. If you want to tuck into some tasty solution design tips, sprinkled with a dash of digital do’s and don’ts then Nick’s talk is just for you!

Design

Nick clarkson @t_pk The Agency
DIGITAL IDEATION
Nick Clarkson
@t_pk

2DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Context
Technical Director
Programmer since ‘00
http://netotaku.github.com

3DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Ideation
The creative process of generating,
developing, and communicating new ideas.

4DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Digital ideation
Web Sites
Web Apps
Marketing Campaigns

5DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Agenda
Ideation frameworks:
• Design thinking
• Impact mapping

6DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Agenda
Good and bad practice
Getting the best from your digital supplier

7DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Why?
Too many mediocre results
Too many devs tied up in whimsy

8DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
“The internet has an amazing
ability to absorb bad ideas.”

9DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Complex inferiority
“Wouldn’t it be great if it did this?”
“I wish it did this ... ”
“I need it to do this ... ”

10DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Design Thinking
“A way of addressing
intractable human concerns
through design.”
Richard Buchanan 1992

11DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Design thinking cont.
EMPATHISE
DEFINE
IDEATE
PROTOTYPE
TEST

12DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Impact mapping
Why? Goal
Who? Actors
How? Impacts
What? Deliverables
Gojko Adžić http://impactmapping.org

13DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
RAD
Technology as a stakeholder

14DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Good and bad practice

15DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Why content is good
Content reaches out
Relevance for Apps and Sites
How you will be judged on the long term

16DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Why content is bad
Difficult
Time consuming and expensive
Has to deliver

17DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Content quick wins
Cookie cutter
• Listicles
• Curation
• Recipes
• Interviews

18DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
“Good artists copy,
great artists steal.”
Picasso

19DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Build tools
“How do I make my life easier?”
“How do I make my life better?”

20DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
PPC
You need a really strong case
to make this work

21DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Dealing with digital suppliers
Collaboration?
Get involved early
KPIs
We are experts, but not unicorns

22DE-RISKING DIGITAL Nick clarkson @t_pk The Agency
Can you pitch it in one sentence?
Keep it focused:
YouTube, video sharing
Flickr, image sharing
Google search, internet search
eBay, online auctions
Twitter, micro blogging
Soundcloud, music sharing
Basecamp, collaborative working
Facebook, social network

NICK CLARKSON @t_pk
THANK YOU
Do you have any questions?

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1. Nick clarkson @t_pk The Agency DIGITAL IDEATION Nick Clarkson @t_pk

2. 2DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Context Technical Director Programmer since ‘00 http://netotaku.github.com

3. 3DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Ideation The creative process of generating, developing, and communicating new ideas.

4. 4DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Digital ideation Web Sites Web Apps Marketing Campaigns

5. 5DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Agenda Ideation frameworks: • Design thinking • Impact mapping

6. 6DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Agenda Good and bad practice Getting the best from your digital supplier

7. 7DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Why? Too many mediocre results Too many devs tied up in whimsy

8. 8DE-RISKING DIGITAL Nick clarkson @t_pk The Agency “The internet has an amazing ability to absorb bad ideas.”

9. 9DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Complex inferiority “Wouldn’t it be great if it did this?” “I wish it did this ... ” “I need it to do this ... ”

10. 10DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Design Thinking “A way of addressing intractable human concerns through design.” Richard Buchanan 1992

11. 11DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Design thinking cont. EMPATHISE DEFINE IDEATE PROTOTYPE TEST

12. 12DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Impact mapping Why? Goal Who? Actors How? Impacts What? Deliverables Gojko Adžić http://impactmapping.org

13. 13DE-RISKING DIGITAL Nick clarkson @t_pk The Agency RAD Technology as a stakeholder

14. 14DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Good and bad practice

15. 15DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Why content is good Content reaches out Relevance for Apps and Sites How you will be judged on the long term

16. 16DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Why content is bad Difficult Time consuming and expensive Has to deliver

17. 17DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Content quick wins Cookie cutter • Listicles • Curation • Recipes • Interviews

18. 18DE-RISKING DIGITAL Nick clarkson @t_pk The Agency “Good artists copy, great artists steal.” Picasso

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21. 21DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Dealing with digital suppliers Collaboration? Get involved early KPIs We are experts, but not unicorns

22. 22DE-RISKING DIGITAL Nick clarkson @t_pk The Agency Can you pitch it in one sentence? Keep it focused: YouTube, video sharing Flickr, image sharing Google search, internet search eBay, online auctions Twitter, micro blogging Soundcloud, music sharing Basecamp, collaborative working Facebook, social network

23. NICK CLARKSON @t_pk THANK YOU Do you have any questions?

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