7. Oxfam’s campaigning model Research Advocacy Media e-Campaigning Popular Mobilization Field, grassroot, development work
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11. So What? Varies from target to target … but always creates a SPACE
12. If you are not a member of the target's constituency, an e-action appealing for a change in behavior will apply little or no pressure. But in any case, ONE Key learning
20. Networked conversations = new forms of social organization = knowledge exchange = smarter & more organized citizens Participation in a network changes people fundamentally.
21. “ Confusion is a word we have invented for an order which is not understood.” Henry Miller (1891 - 1980) To traditional, well established institutions, networked conversations may appear confused…
![Oxfam International e-campaigning model ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/noirfalisseoxfamecampaigning2-1224427538009026-9/85/Does-e-campaigning-work-Oxfam-International-T-Noirfalisse-1-320.jpg)
![[object Object],[object Object],[object Object],[object Object],Oxfam International We believe we can end poverty and injustice, as part of a global movement for change. Development programs - Emergency and humanitarian work - Campaigns](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)