1. COM-30122 Communication Plan and Interview Questions
Document
Name: Fernando Merlina
Part One: Communication Plan
Before starting part one, read the Company Profiles located in the “Supporting Materials―
section of the Project Instructions. Choose two companies to base your responses on for this
section.
Your communication plan should explain how you will make changes to the company’s
message for each target audience. Your goal is to use audience information to effectively
communicate with each company. Unfortunately, you do not know which member(s) of the
company will be receiving your message. Therefore, it is important to consider each
company’s employees, values, and goals.
Be sure to explain the rationale behind your communication plan since you’ll be expected to
email it to the hiring manager before your interview. Give enough guidance and explanation that
the communication plan can speak for itself. You may not have a chance to formally present
your plan or justify your choices. Use the company profiles to support your recommendations.
Type your responses in the table provided.
Company 1: Company A
Company 2: Company B
Topic Question Company 1 Company 2
Audience
Information
Describe each
audience.
For Company A, the
audience in the business are
more elder and Spanish
speaking individuals. This
audience tends to
understand information via
books, lectures, and/or
readings. This audience
stays away from
technology, as they like to
view their information in
person and in writing.
For Company B, the
audience in the business are
French Speaking
individuals who are
relatively young, and
mostly still in school as the
owner likes to hire part time
employees during busy
season.
Identify the most
important
The most important
demographic information to
The most important
demographic information to

2. demographic
information to use
when targeting this
audience in your
communication.
use when targeting this
audience for
communication would be
flyers, books, pamphlets,
etc. This will allow the
audience to have a
visualization of the
company and understanding
its goal by providing them
with the demographics that
they are comfortable with.
use when targeting this
audience for
communication would be
emails, text messages, zoom
meetings, and power points.
This will allow the audience
to save any information
they would like to save, and
would make them feel
comfortable the way they
receive the information for
the company.
Considerations
Explain what to
consider when
crafting an effective
message for this
audience.
I would consider providing
the audience with several
information regarding the
environment and different
way that we are able to
protect it. I would also
consider providing some
information about how
important it is for everyone
to be a part of such a huge
change, and how their help
can make a difference.
I would consider providing
some information regarding
the environment, and how
our technology can help us
take care of our planet. I
would also consider
providing some interesting
and helpful videos,
demonstrating different
techniques that can be used
to save our planet.
Explain why these
considerations are
important. Use
information about
each audience to
support your answer.
These considerations are
very important because this
will be the way we attract
our audience. If we can
provide this information
and let them know how
much of a big change they
will make, we are more than
certain they will be on
board. Also, since this
audience focus is to serve
clients rather than price
increase, they will be able
to visualize that protecting
the environment is just as
important.
These considerations are
very important for this
audience. By providing
information on how our
environment can be saved,
it will give them an
opportunity to develop a
plan using the technology
available. Also, this will not
only help the environment,
but it can also be beneficial
to the company in order to
gain new customers who
would like to return the
following year and support
the business.
Adjustments
Recommend changes
that would make each
message more
effective for the
target audience.
I would recommend
changes such as, more
available employees, having
a chief executive officer
who will be able to
I would recommend
changes such as, translation
services to work with
different customers and be
able to communicate with

3. coordinate schedules and
work volume, and save
money and receive new
clients into the business
with no huge loss.
many more different
groups. Hire full time
workers to employees to be
fully aware of the job
description in the busy
season, this way we will be
able to save time and
money on training. I would
also recommend changes in
the industry as we will be
able to provide more
commercials and
opportunity for growth, and
we will be able to see new
customers who will
definitely return to the
business.
Explain why your
recommendations
would make the
message more
effective for each
audience. Use
audience information
to support your
answer.
My recommendations
would make the message
more effective because they
are explaining things that
the company is currently
missing. The company
would be able to work more
efficiently and be able to
gain just what they are
looking for.
My recommendations
would make the message
more effective because with
a translation service, the
company is able to expand
their audience which will be
beneficial to the company.
By hiring full time workers,
the company will have more
coverage which will also
expand the companies
productivity.
Delivery
Method
Recommend the best
delivery methods for
each audience.
The best delivery method
for this audience would be
manuscript.
The best delivery method
for this audience would be
impromptu, in which will
be organized and submitted
via email to the corporation.
Explain why you
chose this method for
each audience. Use
the audience
information to
support your
explanation.
I chose this method for this
audience so that they can
have all the information
written and provided to
them personally. We are
sure that this is best
delivery method.
I chose this method for this
audience, since the
information will be
organized, it can be
delivered via email. The
audience will be able to go
back to the information
whenever possible.
Part Two: Interview Questions

4. Once you finish your communication plan, move on to part two. LivingPlanet provided you
some interview topics to prepare for your in-person interview. Using your communication plan
from part one, address the following questions to prepare for your interview.
Type your responses in the text boxes provided.
1. Explain how the targeted messages may reach unintended audiences.
The targeted messages may reach unintended audiences simply because other audiences might be
interested in the topic. It does not necessarily mean that will affect the company itself, but the
organization will have more of a flexibility when it comes to the topic and will be able to
elaborate more to different other audiences.
2. Describe how the content of each targeted message—language, context, tone, and
voice—can change the effectiveness of the message.
The content of each targeted message can change the effectiveness of the message depending on
your audience. If you are speaking to a younger crowd, you might have to use languages, tone,
and voice different than you might use with an older crowd. If you do, then you might lose the
audience retention when delivering your message.
3. Discuss the potential issues that could arise as a result of delivering each targeted message.
For example, consider the legal, ethical, or cultural issues.
The potential issues that could arise because of delivering each targeted message comes with the
information provided in the message. You need to make sure that the message is being delivered
in a broad way, and not focus on a specific group. For example, you might need to address
education, ethnicity, and religion in an equal way so that there are no miscommunication.
4. Share a real-world example of a person or company that adapted a message for a diverse
audience.
I once worked in a company in which the manager had a meeting with its employees. The
meeting was intended to discuss Christmas decorations in the office, in which they were all
planning on decorating for the holidays. Some of the employees did not feel comfortable with
this decision, as they did not believe in the holiday which also made them feel apart from the
group. The manager had discussed the situation with the corporation and decided that no
decorations would be placed as a company, but the employees were able to decorate themselves
in their own work area.
5. Analyze the strategies that were used in the real-world example and discuss whether they were
effective.
Strategies were definitely used in the real-world example, as the manager was able to come up
with a resolution to not only eliminate the entire holiday but provide each employee with an

5. opportunity to celebrate their own beliefs. I truly believe that the resolution of the real-world
example was handled appropriately.
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COM-30122 Company Profiles Company A is a new start-up business in Austin, Texas.
Company A consists of 10 employees. Twenty percent of employees speak only Spanish, and 40
percent of employees are bilingual (speaking both English and Spanish). The employees
currently work out of the founder’s vacation home. Company A maintains all of its files on
paper in filing cabinets, and the manager rarely finds it necessary to use technology. Company A
often struggles with a lack of employee availability, as most employees have families and second
part-time jobs while they wait for business to pick up at Company A. The sporadic work
schedules call for employees to manage their work and time with little direction from the chief
executive officer. The company’s main goal is to save money by gaining efficiencies in
serving clients, rather than increasing prices. Company B is a small, family-owned business near
Montreal, Quebec, Canada. Company B currently has 42 employees, most of whom are French-
speaking. The owner regularly hires younger members of the family to help out part time during
the busy season each summer. A major strength of the company is its use of technology for fast-
paced communication and marketing techniques. The biggest struggle for Company B is
competition with other local businesses to attract tourists. Company B’s goal is to have a
well-known presence in the community and gain new customers who return to support the
business year after year. Company C is a Fortune 500 business in Shanghai, China. Company C
currently has nearly 3,400 employees and serves more than 100,000 international clients. In
order to gain clients, many employees must travel several months per year. Although employees
regularly work 50 to 60 hours per week, Company C struggles to answer the large volume of
email that comes in every day. This causes important emails to often get lost and go unanswered.
Company C’s main goal for this fiscal year is to increase revenue by 15% from last year.