Bryant Chou, CTO & Cofounder, Webflow

1. NEW ABSTRACTIONS IN TECHNOLOGY UNLOCKS NEW
OPPORTUNITIES FOR MARKETERS, FOUNDERS, AND
BUSINESSES TO FOCUS ON WHAT REALLY MATTERS
Spend 💰 on
Customer Experience
— not Servers

2. It’s 2009 …

3. Android 1.5
Cupcake

5. Fast forward 10 years
WHAT MAKERS USED TO DO:
• Hire or learn how to build or fail at
scaling infrastructure
• Spend time managing infrastructure

6. Fast forward 10 years
WHAT MAKERS USED TO DO:
• Hire or learn how to build or fail at
scaling infrastructure
• Spend time managing infrastructure
WHAT MAKERS CAN NOW FOCUS ON:
• Building the best possible product
for customers
• Marketing, growth, leveraging data,
and automation

7. What Webflow does for you (so you don’t have to)
Security Maintenance Scalability

8. Brute Force Attack
SQL Injection
Malware
Cross-Site Scripting
DDoS Attack
Old WordPress and PHP versions
Security
COMMON WORDPRESS
ATTACK VECTORS

9. Brute Force Attack
SQL Injection
Malware
Cross-Site Scripting
DDoS Attack
Old WordPress and PHP versions
Security
COMMON WORDPRESS
ATTACK VECTORS

10. Scalability
WEBFLOW SERVES OVER
2,000,000,000 PAGE VIEWS
A MONTH
Alexa top 50 website
Wordpress.com— 20B

11. Scalability
TERRAFORM
AWS Shield
NLB — Global Accelerator
AWS Shield
nginx DynamoDB Redis
Kubernates S3
2,000,000,000 VISITS A MONTH
— WEB STACK

12. Scalability 2,000,000,000 VISITS A MONTH
— WEB STACK
AWS Shield
NLB — Global Accelerator
US EAST US WEST EU 1 APAC

13. Maintenance
YOU DON’T HAVE TO DO
DDoS Response Team
Regular security check
Pen testing
Compliance
Software / OS / Kernel Updates
DevOps
Custom Domains

14. Highlights
$125,000 a mo.
We automatically scale our
infrastructure based off demand.
75 “servers” or ∞
99.999%
uptime
On call engineers
respond to
downtime — when
it happens
Global
400ms TTFB
The fastest load
times — wherever
your customers are
5 second
SSL
Have that 🔒
showing up every
time
You don’t have to spend

15. “When we launched the
Amstel Live festival page,
we were seeing 10,000
requests per second.
Webflow Hosting handled
it without a hitch.”
Don’t just take
our word for it

16. It simply doesn’t make sense running your own
marketing site,
company blog,
or
ecommerce store
anymore.

17. In the age of nocode,
What should a Maker
focus on instead?

18. “Marketing and
sales will become
the biggest
challenge”
https://usefyi.com/maker-report
UseFYI — Maker Report
2000 — 2019
Sales & Marketing
2020 — ?
?

19. Customer
Experience
Customer Experience is the modern combination of
growth, product, automation, and data to accelerate
& empower traditional marketing, sales, and
support motions to create repeatable Product Led
Growth
A RENEWED FOCUS ON THE MOST
IMPORTANT PERSON IN YOUR COMPANY

20. New roles in age of CX
CUSTOMER MARKETER
• Spans Product, Content, and Growth
marketing to understand gaps &
opportunities across customer lifecycle
• Internal customer champion and
domain expert of customer segments
concerns & motivations
VISUAL DEVELOPER
• Utilizes no code tools to create the best
customer experience, across the entire
lifecycle
• Works with Customer Marketer to create
repeatable product-led growth

21. The old MarTech Stack
CRMESPCMS

22. F500 understand the shift

23. “Customer”
in job titles

24. The new CX stack
Personalization & AI Mutiny / Clearbit / MonkeyLearn
Experience & Commerce Webflow / Shopify
Lifecycle Data Automation
Zendesk
Iterable
Active Campaign
Segment
Snowflake
Parabola
Retool
Zapier

25. Your website:
The hub of
your CX wheel

26. It’s no longer 2009 …
mobile
cloud
CMS / ESP / CRM

27. It’s 2020 …