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Building landing pages at scale at InVision - No Code Conf 2019

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Building landing pages at scale at InVision - No Code Conf 2019

  1. 1. Building landing pages at scale How to do it using no (less) code
  2. 2. 👋👋 I’m Scott ! Director, Customer Acquisition at InVision ! I am a big fan of scooters ! I like traveling
  3. 3. I need to create lots of landing pages This can prove… challenging 🤦
  4. 4. 100s of landing pages created
  5. 5. Things to minimize when building at scale Inflexible tools Engineering & Design requests Long processes Off-the-shelf designs
  6. 6. Why does this matter? More than ever… Speaks to them and has great UX. Translation: You must build many pages & they can’t look bad.
  7. 7. Really, these are just templates with variable/ custom components
  8. 8. 3-5 days MINIMUM Before… Time to ship…
  9. 9. 3-5 hours Now… Time to ship…
  10. 10. How do we do it now? • (A few) standard page templates • Component builders • Event management system • Copy & image template documents
  11. 11. Build the necessary components
  12. 12. Streamlining processes
  13. 13. Key things to note • # of templates & components • Don’t build your own WYSIWYG editor • Be forward thinking
  14. 14. ! More components ! Better designs & design library ! Faster processes with Design & Copy Here's how we're going to improve even more
  15. 15. You can recreate this for all sorts of programs ! Self Serve user acquisition ! SEO ! Freebies/giveaways ! Demand generation ! Email campaigns
  16. 16. Building great landing pages with as few resources as possible will help you win
  17. 17. Thank you

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