7. Key Decision Making Factors
Destination - where?
Timing/season/climate – when?
Holiday type – what do you want to do?
Cost – how much?
Distance/Access – how far/how easy?
8. Buying a sustainable holiday?
• Responsible Holiday agent
• Eco-tourism tour operator
• Certification
11. Choice Editing
"...shifting the field of choice for
mainstream consumers: cutting out
unnecessarily damaging products
and getting real sustainable choices
on the shelves.”
"...[removing] environmentally
offensive products from commercial
consideration or [making] such
products expensive to use."
15. Eat good food –
drink good wine
Get a tan
Explore amazing
landscapes
Relax and tune out
Take photos
Quality time with
partner/family
Experience different
history and culture
16. BRAGGING RIGHTS
The Independent, March 2017
“I have no shame in admitting I love going to places
that I know will look good on Instagram, but that's not
the only reason for choosing them” “If a place is
beautiful, I'll appreciate it and enjoy being there as
well as upping my Insta-game - it's a win-win.”