Caribbean Tourism's Climate Smart and Resilient Destinations

Caribbean Tourism Organization
www.OneCaribbean.org | www.caribbean.co.uk
Leading Sustainable Tourism - One Sea, One Voice, One Caribbean
Caribbean SIDS Disaster Management:
The Need For Climate Smart and
Resilient Tourism Destinations
Presented by Carol Hay
Director of Marketing UK and Europe

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The Caribbean Tourism Organization
is the region’s tourism development agency.

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We support some of the world’s leading destination
brands

The Caribbean attracts close to 30
million visitors per year, and there are
100’s of reasons to visit the region…

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The People

The Caribbean is a multi-cultural diverse region – home to
English, Spanish, French and Dutch speaking destinations.
CULTURE AND HERITAGE

Caribbean cuisine is a melting pot of styles and flavours
reflecting our colourful history.
CUISINE

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NATURE…
©Will Burrard-Lucas

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THE WEATHER …

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Over the past 20 years the Caribbean has been
impacted by …
• Hurricane Gilbert
• Hurricane Ivan
• Hurricane Katrina
• Hurricane Irma
• Hurricane Maria

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The results have been devastating for the
impacted…
– Communities
– Economies
– Environment
©Getty

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It is a fact! Countries take years to recover …
Credit: Technavio

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Climate Change Impacts…
Photograph: Emergency Response Drones/PA
Photograph: Georgina Stubbs/PA Photograph: Caribbean Buzz Helicopters

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Many of the SIDS impacted by
hurricanes over the past two decades;
continuously work at becoming
climate smart and tourism resilient…

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Climate Smart and Resilient Destinations
• Demonstrate climate awareness and sensitivity through
the consistent use of climate risk assessment tools in
tourism development planning.
– St. Kitts and Nevis have made it mandatory for capital project
proposals to incorporate CCORAL analysis.
Source: Diannille Taylor Williams – Assistant Permanent Secretary, St. Kitts Ministry of Tourism
– The Caribbean Climate Online Risk and Adaptation Tool (CCORAL) was
developed by the Caribbean Community Climate Change Centre (5Cs).
– CCORAL is an online support system for climate resilient decision making and
helps users undertake quick screening, understand climate influence, and
apply climate risk management processes.

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http://ccoral.caribbeanclimate.bz/

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• Develop cross functional and multi-sectoral
leadership teams in tourism planning, inclusive of
disaster management protocols.
– Antigua and Barbuda are in the final stages of launching a Destination
Stewardship Committee as an inter-sectoral advisory body.
– This committee will function as an inclusive development platform, to
broaden technical inputs available to tourism planners, aimed at
boosting the nation’s tourism resiliency.
Source: Vashti Ramsey Casimir, Sustainable Tourism Officer, Ministry of Tourism, Economic Development,
Investment and Energy

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• Diversify the industry by spreading Tourism
Development throughout the destination, while
engaging in multiple niche markets simultaneously:
– Dominica pursues ecotourism (branding itself as the ‘nature
isle’ with authentic products such as whale and bird watching),
community based tourism (e.g. Kalinago Territory) and
educational tourism (e.g. Ross University Medical School).

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• Ross University Renews Dominica
Agreement
• 233 more students enrolled at
Ross University
• Welcome to the
Kalinago Territory

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• Create innovative products, to generate new or
access existing revenue streams, for financing
climate resiliency.
– E.g. The British Virgin Islands (BVI) has launched its Virgin
Islands Climate Change Trust Fund (VICCTF), a
government led institution established by law, and
dedicated exclusively to climate change adaptation and
mitigation. https://goo.gl/6XUfk7

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View the
Information
Session
https://www.you
tube.com/watch?
v=pEhe72LPNZw

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• Turn climate related industry threats into opportunities
for spinoff products and attractions.
– E.g. Jamaica was able to attract philanthropic interest from
the Sandals Foundation, to help with restoring its dying
coral reefs. https://goo.gl/a3HE3h
– This partnership created a gateway for value added visitor
experiences as guests are now able to participate in
restoration efforts creating strong familial ties with the
destination.

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Threat
OR
Opportunity?
https://goo.gl/a3HE3h

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In Summary…
This is just a small example of what is being
done in the Caribbean.

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There is an urgent need for…
• Continuous assessment
• Education and awareness
• Funding
• Product knowledge and development
• Legislation and commitment for Caribbean
SIDS to become climate smart and
demonstrate true tourism resilience.
• Public private collaboration.

facebook.com/lovetheCaribbean
Facebook.com/CaribbeanTourismOrganization
@_LoveCaribbean
@CTOTourism
www.caribbean.co.uk
www.onecaribbean.org
#LoveCaribbean
chay@caribtourism.com
acharles@caribtourism.com
pembertonk@caribtourism.com

Caribbean Tourism's Climate Smart and Resilient Destinations

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