1. SEO
(Search engine optimization)

2.  WHAT IS SEO?
 SEO stands for “Search Engine Optimization”. SEO
is the process of improving the volume and quality
of traffic to a web site from search engines.
 SEO techniques that help a website achieve a higher
ranking with the major search engines when certain
keywords and phrases are put in the search field.
 What are the major Search Engine?
 All major search engines are such as:
.Google
. Yahoo
. Bing

3.  What is the Importance of SEO?
Be ranked high in the search results.
 Attract advertisers.
 Generate online revenue.
 Fulfill its purpose.
 How Search Engine work?
 Search Engine rank the resulting documents using
an algorithm by assigning various weights and ranking
factors.
 Search Engine search their own databases when a
user enters in a search to find related documents.
 Search Engine indexes the content(text,code) in
these documents by adding it to their databases and
then periodically updates this content.

4.  What are the Features of SEO?
 Visual feedback.
 Setting your focus keyword.
Advanced on page optimization.
 What Does SEO provides?
 To promote the business at an economical rate.
 To increase the site promotion also increase the site
popularity.
 To provide the needed information to the visitors in the best
time.
 To update competitors site in terms of search engine
rankings.

5.  WHAT IS SEO PROCESS?
 Research
 Reporting & Goal Setting
 Content Building
 Page Optimization
 Social & Link Building
 Follow Up Reporting & Analysis
 Research: Keyword phrase research involves
identifying a group of keyword phrases that will be used
in optimization. The two important factors: high usage
by searchers and relatively low competition within the
search engines.
 Reporting & Goal Setting: These statistics show
how searchers are finding and interacting with the
subject site, e.g., which search engines, what keyword
phrases are being used, bounce rates, most popular
content, etc. After developing a complete picture of the
site’s starting position, goals are set for the SEO plan.

6.  Content Building: Content is king in search engine
optimization. The search engines love text; high volume, highquality content related to your business will serve you in a
couple of important ways. Search engines will have more
information to store about your business and products; that
information will translate directly into the ranking they give
your site for related keyword phrases.
 Page Optimization:
Page Titles
 Text-Based Navigation
 Prominence of Targeted Keyword Phrases
 Site Map
 ALT and META data
 Clean up the Code
 Social & Link Building: we help clients establish a
social media presence and consult with the client on how best
to use those social media profiles to share site content and
connect with customers and potential customers. We consult
with our clients on ways to build their online reach and
influence with new inbound links.
 Follow Up Reporting & Analysis: The same
reporting done in the initial phase of the campaign is done
again at regular intervals, post-optimization. Rankings, site
traffic and other key metrics can then be compared to preoptimization levels, giving measurable results to the SEO
campaign. The specific metrics used in an SEO plan will
depend on the goals of that site.

7.  SEO Cycle?

CYCLE
GOAL SETTING
PLANNING/EXECUTION
MAINTENANCE
ASSESSMENT

8.  Why you want SEO for your site?
 Users usually go too the site on the first page of the
search engine’s results.
 We want SEO for the attention of the users.
 What are the technologies to be used?
 Used keywords in my site like: header tag.
 Putting the title and description of the site in the
designated areas in file.
 Made the first sentence of the website the same as
the description located within the file.