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Nader Jarmooz 2012
Every project is an endeavour arising as the
  result of a need for a new product or
  process; or evolution of existing product or
  process.

The Business Case provides the justification for
  the project by setting out the frame work in
  terms of Scope, Time, and Resources, and
  iterate what would happen if the Project did
  not go ahead
A Project Brief states what needs to be done; the Project
   Plan explains how it will be carried out; and the
   Business Case gives the reason why, and is considered
   as the Project Driver.
According to Portman (2009) the Business Case consists
   of four generic building blocks. These building blocks
   set out the criteria for continued testing for Project
   viability
   Project mandate
   Project background
   Project Scope
   Project Costs/Benefits Analysis
It provides the foundations for Senior Responsible
    Owner (SRO) and Project Sponsors to make their
    judgments based on estimated costs and expected
    benefits

It also provides guidance for the Project Board and the
    Team in terms of defining the Project Goals and
    identifying roles and responsibilities.

The Business Case underpins an initial appraisal of the
  business opportunity within the context of
  Organisational strategy.
a Business Case document must be produced by the
Project Manager. The initial Business Case must be a
short and concise document focusing as much as
possible on factual data and realistic estimates (Young,
1996).

The Business Case is the product of management
activities and efforts. It establishes mechanism to judge
whether the Project is (and remains) desirable, viable
and achievable as a means to support decision making
in its (continued) investment.’
According to PRINCE 2 methodology it provides the
justification for the endeavour; though in other project
management methodologies, the justification is a
separate activity and encompasses the business case
alongside the project objectives, scope, and context
(Newell and forashival, 2004).
The Business Case provides the vital test of viability
and validity for the Project Board and Stakeholders to
continue with their support and investment; whilst
setting out the project scope and its fit within the
overall context of corporate objectives and strategy.

The Business Case should be written in plain English,
avoiding specialised terminology as much as possible.
The Business Case is central to the decisions made by
the Project Board (Smith, 2008). it can greatly
influence the final decision made by the sponsors.
• Reason for the project, and the benefits it offers
• How the project offers solutions for
problems/opportunities the organisation is facing
• Description of options considered, and
recommended solutions
• Forecast of expected benefits
• Key project risks
• Identification of the required resources
• estimated costs and required investments
• Key dates for project start and end
The business case is initially a static document
containing information about the following:
• project definition,
• management organisation and project team,
• internal and external communication strategy,
• quality assurance,
• control structures.

Once the approval for a project is given, then the
business case becomes dynamic and the information is
updated as the project proceeds and evolves through
various stages
In PRINCE2 methodology, a viable Business Case should
be the driving force behind the proposed Project, and
should concentrate on customer’s business needs.

Therefore a Project should not be started unless there is
a compelling Business Case for it.

The Business case should be checked for Project
viability throughout the Project lifecycle, and the
project should be terminated if the justification no
longer applies.
Business case Templates can be downloaded from
following cites:

http://www.prince2.com/prince2-business-case.asp
www.jiscinfonet.ac.uk/InfoKits/infokit-related-files/businesscase-
template
http://www.my-project-management-expert.com/how-to-write-a-
business-case.html
http://www.projectsmart.co.uk/business-case.html

Further reading on Business Case and PRINCE2 methodology:
What is a PRINCE2® Business Case and why do you need one?
http://www.knowledgetrain.co.uk/prince2-business-case.php
Michael W. Newell, Marina N. Grashina, 2004, The
Project Management Question and Answer Book, New
York, American Management Association

N. J. Smith, 2008, Engineering Project Management, 3rd
Edition, Oxford, Blackwell Publishing

Trevor L. Young, 2004, The Handbook of Project
Management, 2nd Edition, London, Kogan Page Ltd.

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Project Business Case

  • 2. Every project is an endeavour arising as the result of a need for a new product or process; or evolution of existing product or process. The Business Case provides the justification for the project by setting out the frame work in terms of Scope, Time, and Resources, and iterate what would happen if the Project did not go ahead
  • 3. A Project Brief states what needs to be done; the Project Plan explains how it will be carried out; and the Business Case gives the reason why, and is considered as the Project Driver. According to Portman (2009) the Business Case consists of four generic building blocks. These building blocks set out the criteria for continued testing for Project viability Project mandate Project background Project Scope Project Costs/Benefits Analysis
  • 4. It provides the foundations for Senior Responsible Owner (SRO) and Project Sponsors to make their judgments based on estimated costs and expected benefits It also provides guidance for the Project Board and the Team in terms of defining the Project Goals and identifying roles and responsibilities. The Business Case underpins an initial appraisal of the business opportunity within the context of Organisational strategy.
  • 5. a Business Case document must be produced by the Project Manager. The initial Business Case must be a short and concise document focusing as much as possible on factual data and realistic estimates (Young, 1996). The Business Case is the product of management activities and efforts. It establishes mechanism to judge whether the Project is (and remains) desirable, viable and achievable as a means to support decision making in its (continued) investment.’
  • 6. According to PRINCE 2 methodology it provides the justification for the endeavour; though in other project management methodologies, the justification is a separate activity and encompasses the business case alongside the project objectives, scope, and context (Newell and forashival, 2004).
  • 7. The Business Case provides the vital test of viability and validity for the Project Board and Stakeholders to continue with their support and investment; whilst setting out the project scope and its fit within the overall context of corporate objectives and strategy. The Business Case should be written in plain English, avoiding specialised terminology as much as possible. The Business Case is central to the decisions made by the Project Board (Smith, 2008). it can greatly influence the final decision made by the sponsors.
  • 8. • Reason for the project, and the benefits it offers • How the project offers solutions for problems/opportunities the organisation is facing • Description of options considered, and recommended solutions • Forecast of expected benefits • Key project risks • Identification of the required resources • estimated costs and required investments • Key dates for project start and end
  • 9. The business case is initially a static document containing information about the following: • project definition, • management organisation and project team, • internal and external communication strategy, • quality assurance, • control structures. Once the approval for a project is given, then the business case becomes dynamic and the information is updated as the project proceeds and evolves through various stages
  • 10. In PRINCE2 methodology, a viable Business Case should be the driving force behind the proposed Project, and should concentrate on customer’s business needs. Therefore a Project should not be started unless there is a compelling Business Case for it. The Business case should be checked for Project viability throughout the Project lifecycle, and the project should be terminated if the justification no longer applies.
  • 11. Business case Templates can be downloaded from following cites: http://www.prince2.com/prince2-business-case.asp www.jiscinfonet.ac.uk/InfoKits/infokit-related-files/businesscase- template http://www.my-project-management-expert.com/how-to-write-a- business-case.html http://www.projectsmart.co.uk/business-case.html Further reading on Business Case and PRINCE2 methodology: What is a PRINCE2® Business Case and why do you need one? http://www.knowledgetrain.co.uk/prince2-business-case.php
  • 12. Michael W. Newell, Marina N. Grashina, 2004, The Project Management Question and Answer Book, New York, American Management Association N. J. Smith, 2008, Engineering Project Management, 3rd Edition, Oxford, Blackwell Publishing Trevor L. Young, 2004, The Handbook of Project Management, 2nd Edition, London, Kogan Page Ltd.