1.
How consumers use
technology and its impact on
their lives
Nivaldo Dei Tos Junior

2.
Introduction
We are living the great technological influence in our
lives. A study by The Guardian found that more than
50% of people take the device to the bathroom,
among them, 16% left with the cell infested with fecal
bacteria.
Have you everthought yourlife was modified by the
presence of technology?
What were the benefits of the technological age in our
lives?Do you think the devices that are around you
are mere trifles that are not necessary in your life?
I think not.
Picture 1

3.
Introduction
Communication became much easier, the transmission of
news and information to a few touches on the screen.
Today, we spend more time connected to the world wide
web than on television.
E-commerce is another beneficial point brought with the
technological flood, the convenience of buying online,
receiving the product withouteven needing to leave the
houseis a very positive point in my view. The ease of
comparing prices and paying a fairer amount only exists
because of the internet.
You can be entertained on the internet easily by browsing
social networks, watching videos, talking to friends, in
fact, a multitude of things.
Picture 2

4.
Access to the Internet
About 87% of people in 26 countries interviewed consider
Internet access as a fundamental right for all people. Of
thosewho do not have access, 70% believe they should
have it. Theseviews were evenstronger in Mexico, Brazil,
Turkey and South Korea. 75% of respondents in Japan,
Mexico and Russia said they could not do without it. The
search was made because Britain passed a law to handle
Internet fraud (known as the Digital Economy Act), and
othercountries are considering similar laws.
Wikipedia

5.
Access to the Internet
Internet usage in the world is growing rapidly
worldwide, only in the last 10 years it has grown
by 444% worldwide, reaching approximately 2
billion users, most of them in Asia.
Picture 3

6.
Digital devices used by audiences
• More than half the world now usesa smartphone;
• Almost two-thirds of the world’s population now
has a mobile phone;
• More than half of the world’s web traffic now
comes from mobile phones;
• More than half of all mobile connections around
the world are now ‘broadband’;
• More than one in five of the world’s population
shopped online in the past 30 days.
wearesocial.com
Picture 4

7.
Howcustomerssearchforinformation
Social Media
Social media is one of the most impactful trends of the
last ten years. Everybody (evensometimestheir
grandmother) usessocial media in some way. Facebook,
LinkedIn, and Twitter havebecome a primary source of
information for consumers across all segments.
The most recent research suggeststhat 62% of adults get
theirinformation from social media. 70% of consumers
are more likely to use a local business if it has information
available on a social media site. A social media presence
is especially important for providing information to
millennials. 88% of millennials get their information from
Facebook, and 47% say social media influences their
purchase decision.
veriday.com
Picture 5

8.
Howcustomerssearchforinformation
Customer References
Customerreferences include testimonials,
case studies, and online reviews.
Theyallow prospective customers to gather
information about yourbusiness from people
who havealready done business with you. Picture 6
Vendor Authored Content
If there is one way that a brand can authentically communicate
information to theiraudience, it’s through content. People love quality
content. The average consumer engages with 11.4 pieces of content
before making a purchase. Today, 70% of consumers trust content
authored by the vendor. Content on a branded website is especially
attractive to younger consumers. Gen Z millennials, and generation X
(AKA every segment under the age of fifty), all have high levelsof trust in
branded websites.
veriday.com
Picture 7

9.
Howcustomerssearchforinformation
Word-of-Mouth
People are more likely to trust another person than a brand,
especially when they already have a relationship with that
person. When a reliable source gives a positive
recommendation, it can motivate action.
For example, if your best friend (who you trust very much),
tells you about a great experience they recently had with a
financial advisor, you will trust the authenticity of that
experience. If you heard the same story from the financial
advisor in question, it is likely that you would questionit
more. Why? Becausethey have a reason to promote the
quality of their own experience. Your friend does not.
People will trust their network over almost any othersource
of information. Trust developedbetween individuals is
stronger than anything a brand can build.
veriday.com
Picture 6
Picture 8

10.
What consumers buy online
Books
Clothing and footwear
Consumer electronicsand
computers
Do-it-yourselfand home
improvement Furnitureand homeware Grocery
pwc.com

11.
Health andbeauty Householdappliances Jewellery and watches
Sportsequipment andoutdoor Toys
pwc.com
What consumers buy online

12.
• 55% of people watch videos online every day
(MWP).
• 500 million people are watching videos on
Facebook every day (TubularInsights).
• 85% of Facebook video is watched without sound
(Digiday).
• Including video in a landing page can increase
conversion by 80% (EyeView).
• Online shoppers who view demo videos are 1.81x
more likely to purchase than non-viewers (DMB
Adobe).
insivia.com Picture 9
Online video
consumption

13.
Picture 10
• Snapchatters watch 10 billion videos a day (AdWeek).
• 82% of Twitter users watch video content on Twitter
(Bloomberg).
• Nearly two-thirds of consumers prefer video under 60
seconds (Animoto).
• 45% of people watch more than an hour of Facebook or
YouTubevideos a week (WordStream).
• People spend on average 2.6x more time on pages with
video than without (Wistia).
• By 2017, online video will account for 74% of all online
traffic (KPCB).
insivia.com
Online video
consumption

14.
Picture 11
Philip Kotler, guru of digital marketing, wrote
that "cultural factors havethe most influence on
consumer behavior." And if there is something
today that shapes how to act is technology.
It has been determining behaviors and trends in
all areas since the commercial launch of the
Internet in the mid-1990s. And the explosionof
smartphones and social networks as early as
the second decade of the 21stcentury caused
the consumer to indulge in technology.
Consumer trends
for 2018

15.
Consumer trends
for 2018
1. Artificial Intelligence
A 2017 survey by the American company Gartner
found that 59 percent of organizations are
gathering information to build their artificial
intelligence.
2. Intelligent things
The technology trends for 2018 bring the concepts
of intelligent houses and autonomous cars
increasingly advanced, and present in our daily life.
contratedesenvolvedor.com.br

16.
3. Framework React
The programming language
created by Facebook has
gained a lot of notoriety. This
Javascript framework gained
even more momentum after
the launch of React Native, a
framework for hybrid
development of Android and
IOS applications, which
enables the use of native
features and the abandonment
of the web app.
4- Chatbots
Chats that use Artificial
Intelligence have countlessuse
cases.
It is estimated that by 2020,
85% of the interactions
betweencompany and
consumer will be by chatbot.
Thus, in 2018 will be a
technology with a good growing
and market.
5 – Big data & data Science
The analysis of data to
understand consumption
patterns and trends has been
widely explored in the market.
contratedesenvolvedor.com.br
Consumer trends
for 2018

17.
Summary
We can note the great growth of technology and its advantages in people'slives.
Communication became much easier, the transmission of news and information to
a few toucheson the screen.
Today, we spend more time connected to the world wide web than on television.
E-commerce is another point, the convenience of buying online, receiving the
product withouteven needing to leave the houseis a very positivepoint.
You can be entertained on the internet easily by browsing social networks,
watching videos, talking to friends, in fact, a multitude of things.
Technology has been determining behaviors and trends in all areas since the
commercial launch of the Internet in the 1990s. And the explosionof smartphones
and social networks as early as the second decade of the 21st century caused the
consumer to indulge in technology.

18.
References
MULLER, N. (2016). O impacto da tecnologia em nossas vidas. [online]. Available at:
https://www.oficinadanet.com.br/post/16174-o-impacto-da-tecnologia-em-nossas-vidas [Accessed 25 Jan. 2018].
Wikipedia.org. Uso da Internet no mundo. [online]. Available at:
https://pt.wikipedia.org/wiki/Uso_da_Internet_no_mundo [Accessed 25 Jan. 2018].
wearesocial.com. DIGITAL IN 2017: GLOBAL OVERVIEW. [online]. Available at:
https://wearesocial.com/uk/special-reports/digital-in-2017-global-overview [Accessed 25 Jan. 2018].
veriday.com. How Customers Get Information in 2017. [online]. Available at:
http://www.veriday.com/blog/how-customers-get-information-in-2017/ [Accessed 25 Jan. 2018].
pwc.com. How do consumers shop?. [online]. Available at: https://www.pwc.com/gx/en/industries/retail-
consumer/total-retail/total-retail-categories.html/ [Accessed 25 Jan. 2018].
insivia.com. 27 Video Stats For 2017. [online]. Available at: http://www.insivia.com/27-video-stats-2017/
[Accessed 25 Jan. 2018].

19.
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[Accessed 25 Jan. 2018].
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Picture 7. [image]. Available at: https://blog.verticalresponse.com/wp-
content/uploads/2016/04/customer-trust.jpg [Accessed 25 Jan. 2018].
References

20.
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Marketing-Cover-792x500.png [Accessed 25 Jan. 2018].
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video-growing.jpg [Accessed 25 Jan. 2018].
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%20734x350.jpg [Accessed 25 Jan. 2018].
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customer-support1.jpg [Accessed 25 Jan. 2018].
References