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Worldstop5beers 100904042044-phpapp02

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The document discusses the top 5 beers in the world. It provides information on Budweiser, the number 1 beer, including its country of origin, targeted consumers, sub-brands, pricing and positioning strategies, and marketing and promotion tactics. It also summarizes information on Corona Extra, Carlsberg, Foster's, and Carling, discussing their histories, brands, pricing, and promotion strategies.

Health & MedicineBusinessEntertainment & Humor
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WORLDS TOP 5 BEERS
AMERICAN BEER
[object Object],[object Object],[object Object],[object Object],[object Object]
TARGETED CONSUMERS ,[object Object],[object Object],[object Object]
SUB BRANDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FEATURE Budweiser beer known for best tasting and most satisfying beer.
PRICING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object]
POSITIONING STRATEGY ,[object Object],[object Object],[object Object]
MARKETING & PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHANNEL STRATEGY ,[object Object]
Owned by group Modelo of mexican city. Established in year 1925 Top #4 in world market. Target group: youngsters(party beer) Market: in >120 countries of North-America, Latin America, Europe, Africa,middle east,and Asia. CORONA EXTRA " EXPERIENCE THE EXTRAORDINARY”
[object Object],[object Object],[object Object]
CARLSBERG BEER ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUB BRANDS ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
INTRODUCTION ,[object Object],[object Object]
RECORD SALES ,[object Object],[object Object],[object Object],[object Object]
INDUSTRY POSITION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTION ,[object Object],[object Object],[object Object],[object Object]
THANKS By: Nitin Soi, Hemant Vyas, Amarjeet (MBA) CHITKARA UNIVERSITY

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Worldstop5beers 100904042044-phpapp02

  • 1. WORLDS TOP 5 BEERS
  • 3.
  • 4.
  • 5.
  • 6. FEATURE Budweiser beer known for best tasting and most satisfying beer.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Owned by group Modelo of mexican city. Established in year 1925 Top #4 in world market. Target group: youngsters(party beer) Market: in >120 countries of North-America, Latin America, Europe, Africa,middle east,and Asia. CORONA EXTRA " EXPERIENCE THE EXTRAORDINARY”
  • 12.
  • 13.
  • 14.
  • 15.  
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.  
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. THANKS By: Nitin Soi, Hemant Vyas, Amarjeet (MBA) CHITKARA UNIVERSITY