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WORKING CAPITAL MANAGEMENT: A COMPARATIVE
                                                                                                                                   STUDY OF DIFFERENT OWNERSHIPS


                                                                                                                          Viqar Ali Baig

                                                                                                                              If a firm has inadequate working capital – the money necessary
                                                                                                                              to keep your business running – the firm is doomed to fail.
                                                                                                                              Many firms, that are profitable on paper, are enforced to “close
                                                                                                                              their doors” due to their helplessness to meet short-term debts
                                                                                                                              when they come due. However, by implementing sound working
                                                                                                                              capital management strategies, your enterprise can flourish;
                                                                                                                              in other words, assets are working for the firm. The objective
                                                                                                                              of Working Capital Management is to make certain that the
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                                                                                                                              firm is able to carry on its operations and that it has enough
                                                                                                                              cash flow to satisfy both maturing short-term debt and upcoming
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                                                                                                                              operational expenses. In order to improve the working capital
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                                                                                                                              management practices, it is essential for the finance managers
                                                                                                                              to adopt a proper approach of working capital decisions making
                                                                                                                              to drive their respective firms towards success in order to
                                                                                                                              generate the value for the shareholders. In addition to the proper
                                                                                                                              approach, there may be some other factors that may prove to
                                                                                                                              be important while dealing with working capital decision
                                                                                                                              making and certainly these factors may include ownership,
                                                                                                                              government regulation, managerial empowerment and cultural
                                                                                                                              factors.

                                                                                                                                  Therefore, the main purpose of this paper is to report
                                                                                                                              comparative findings of a survey of working capital
                                                                                                                              management practices of selected agribusiness firms from dairy
                                                                                                                              co-operatives, private and MNC dairy firms as a part of
                                                                                                                              research thesis completed in July 2008. This paper is also an
                                                                                                                              attempt to know the effect of the ownership, government
                                                                                                                              regulation, managerial empowerment and cultural factor on
                                                                                                                              the working capital decision making. Working capital
                                                                                                                              management practices of the firms are analyzed with the help
                                                                                                                              of a two dimensional approach for working capital decision
                                                                                                                              making, developed as a part of the thesis, in order to analyze
                                                                                                                              the improvements in the working capital management practices.
                                                                                                                              A sample of three state dairy co-operatives, three private dairy
                                                                                                                          Management & Change, Volume 13, Number 1 (2009)
                                                                                                                          © 2009 IILM Institute for Higher Education. All & Change, Volume 13, Number 2 (2009)
                                                                                                                                                            Management Rights Reserved.
86 Working Capital Management.............

                                                                                                                              and three MNC dairy firms was taken for the study. With each
                                                                                                                              firm one of its supplier and customer was also selected to study
                                                                                                                              the level of cooperation between the firm-supplier and firm-
                                                                                                                              customer. These findings provide deeper insights into working
                                                                                                                              capital management practices and provide suggestions for
                                                                                                                              improvements.

                                                                                                                              Keywords: Working capital management, state dairy cooperatives,
                                                                                                                                        private dairy firms, MNC dairy firms.

                                                                                                                          INTRODUCTION

                                                                                                                          Agribusiness firms, generally, of all size need to particularly control and
                                                                                                                          monitor their working capital. This is because they are generally associated
                                                                                                                          with a higher proportion of current assets (up to 60%) relative to large
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                                                                                                                          firms, less liquidity, volatile cash flows, and a reliance on short-term debt
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                                                                                                                          (Peel et al., 2000). Evidence suggests that mostly these firms practice ad
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                                                                                                                          hoc or subjective working capital decision-making rather than modern
                                                                                                                          approach for creating the value for the firm (Nayak and Greenfield, 1994;
                                                                                                                          Khoury et al., 1999). Peel and Wilson (1996) assert that these firms should
                                                                                                                          adopt proper working capital management practices in order to reduce the
                                                                                                                          probability of business closure, as well as to enhance business performance.

                                                                                                                              Knowledge and understanding of the working capital management
                                                                                                                          practices of Agribusiness firms is currently inadequate. Research in this
                                                                                                                          area is determined by absence of an agreed framework for model
                                                                                                                          development and hypothesis formulation. Little theoretical justification has
                                                                                                                          been provided for the lower take-up of working capital management practices
                                                                                                                          by agribusiness firms (Pike and Pass, 1987; Mitchell et al., 1998). Most
                                                                                                                          empirical studies simply describe the characteristics of their sampled firms
                                                                                                                          and the proportion of firms reporting the utilization of specific working capital
                                                                                                                          management techniques (Peel and Wilson, 1996; Maxwell et al., 1998). The
                                                                                                                          factors associated with the adoption of working capital management practices
                                                                                                                          have generally been explored within a univariate statistical framework (Kim
                                                                                                                          and Chung, 1990; Mian and Smith, 1992; Ng et al., 1999).

                                                                                                                               Therefore, the main purpose of this paper is to report comparative
                                                                                                                          findings of a survey of working capital management practices of selected
                                                                                                                          agribusiness firms from dairy co-operatives, private and MNC dairy firms
                                                                                                                          as a part of my thesis conducted in July 2008. This paper is also an attempt
                                                                                                                          to know the effect of the ownership, government regulation, managerial
                                                                                                                          Management & Change, Volume 13, Number 2 (2009)
Viqar Ali Baig 87

                                                                                                                          empowerment and cultural factor on the working capital decision making.
                                                                                                                          Working capital management practices of firms are analyzed with the help
                                                                                                                          of a two dimensional approach for working capital decision making, developed
                                                                                                                          as a part of my thesis, in order to analyze the improvements in the working
                                                                                                                          capital management practices.

                                                                                                                              This paper is divided into five sections; second section covers introduction
                                                                                                                          of approached used for studying the working capital management practices,
                                                                                                                          research methodology is a part of section third and empirical findings of
                                                                                                                          dairy firms, are discussed in section four, and section five concludes the
                                                                                                                          paper findings.

                                                                                                                          APPROACHES EMPLOYEED                          FOR STUDYING WCM
                                                                                                                          PRACTICES
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                                                                                                                          The approach used of this paper is a two-dimensional approach - internal
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                                                                                                                          and external. This approach, I have developed as a part of my PhD. Internally,
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                                                                                                                          it takes care of the management of level of investment in current assets and
                                                                                                                          short-term financing as well as the management of operations (that affect
                                                                                                                          the balances of current assets and liabilities) and therefore maximises the
                                                                                                                          benefits and minimize the cost of the working capital assets and short-term
                                                                                                                          financing (Short-term debts) by taking care of internally generated problems.
                                                                                                                          Externally it manages the firm-supplier and firm-customer cooperation and
                                                                                                                          therefore minimizes the costs of inter-firm transactional relations and thereby
                                                                                                                          results in synergy effects on firm value by taking care of the externally
                                                                                                                          generated problems. This is achieved by reducing inter-firm transaction
                                                                                                                          costs and creates firm value in a win-win condition (Rubin and Alvarez,
                                                                                                                          1998).

                                                                                                                               We classify the functions of managing working capital internally, the
                                                                                                                          first dimension, into the management of level of current assets, current
                                                                                                                          liabilities and management of operations (that affect the balances of current
                                                                                                                          assets and liabilities) as well as the management of activities of cash payments
                                                                                                                          and cash receipts (as shown in figure 2). With respect to the working capital
                                                                                                                          management on operations, we concentrate on the operations of purchases
                                                                                                                          and sales and related activities of cash payments and cash receipts.




                                                                                                                                                         Management & Change, Volume 13, Number 2 (2009)
88 Working Capital Management.............

                                                                                                                                                                               Working capital
                                                                                                                                                                                management



                                                                                                                                                 Managing working capital                           Managing working capital
                                                                                                                                                        internally                                         externally
                                                                                                                                                    (First dimension)                                 (Second dimension)


                                                                                                                            Management       Management        Management         Management      Management        Management
                                                                                                                             of level of      of level of      of operations      of activities     of firm’s         of firm’s
                                                                                                                            current assets      current         of purchase          of cash      relation with     relation with
                                                                                                                                              liabilities        and sales        payment and          their            their
                                                                                                                                                                                  cash receipts    customers          suppliers



                                                                                                                              Fig. 2 Two-dimensional Approach of Working Capital Management

                                                                                                                               If a firm can effectively design the purchasing and sales policies, it
                                                                                                                          would have other direct effect in a firm’s external value chain as credit
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                                                                                                                          purchasing and payment as well as credit selling and collection policies
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                                                                                                                          have. In the management of the activities of cash payment, the firm has to
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                                                                                                                          slow-down cash payments and pay debts as late as it is reliable with
                                                                                                                          maintaining its credit standing with suppliers so that it can make the most
                                                                                                                          efficient use of the money it already has. In the management of the activities
                                                                                                                          of cash receipt, the firm has to speed-up and control cash collection. A firm
                                                                                                                          has to speed-up the collection of sales so that it earns income and uses the
                                                                                                                          money sooner, for investment or paying bills and save future expenses. One
                                                                                                                          important thing that we have to note, here, is that for our purpose managing
                                                                                                                          working capital internally refers only to the levels and operations, which are
                                                                                                                          directly, connected with the firms external linkages (that its suppliers and
                                                                                                                          customers). It therefore, makes it clear that our paper does not refer to
                                                                                                                          internal operations such production operations and other internally performed
                                                                                                                          administrative activities.

                                                                                                                               We classify the function of managing working capital externally, second
                                                                                                                          dimension, as the management of relations (co-operation) of firms with
                                                                                                                          their forward linkages (Customers) and backward linkages (suppliers) (as
                                                                                                                          shown in figure 2). As not a single firm can survive in isolation, it has to
                                                                                                                          make transactions with the other firms e.g. suppliers, customer. Every
                                                                                                                          transaction between the two firms has costs, which can only be minimized,
                                                                                                                          for both, by mutual co-operation. It, therefore, originates need for development
                                                                                                                          of an appropriate inter-firm managerial governance pattern. With the help
                                                                                                                          of which transaction costs for both the firms may decrease. It may cause to
                                                                                                                          increase in value of the firm. Two types of costs are associated with each
                                                                                                                          transaction, one is of working capital balances (change in the balances of
                                                                                                                          Management & Change, Volume 13, Number 2 (2009)
Viqar Ali Baig 89

                                                                                                                          current assets and liabilities caused by the transaction) and other originates
                                                                                                                          from the inter-firm transactional relationship. Therefore total cost of a
                                                                                                                          transaction is aggregate of these two costs. Cost of working capital balances
                                                                                                                          is subjected to control in managing working capital internally. Here, our
                                                                                                                          issue of discussion is the second component of transaction cost. The volume
                                                                                                                          and spread of inter-firm transactional relationship cost depend upon the
                                                                                                                          transacting characteristics existing between the transacting firms. Aggregate
                                                                                                                          cost of transaction of a firm may increase if both the firms in transaction
                                                                                                                          seek to maximize their own benefits without considering the effects of their
                                                                                                                          actions on other transaction firm. But there are some costs, under the head
                                                                                                                          of inter-firm relationship costs, which can be avoided if the two parties co-
                                                                                                                          ordinate their common operations (Williamson, 1985). It can be achieved if
                                                                                                                          firms can assess their transaction and decide on the appropriate inter-firm
                                                                                                                          managerial governance pattern. It will possibly reduce the aggregate costs
                                                                                                                          of firms to a level below the sum total of costs of both firms without co-
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                                                                                                                          operation. Therefore the environment of cooperation (inter firm managerial
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                                                                                                                          governance pattern) between transacting parties may result at a concomitant
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                                                                                                                          benefit of creating value to both firms by reducing inter-firm transactional
                                                                                                                          relationship cost.

                                                                                                                              Inter-firm cooperation has become important as a result of specialization
                                                                                                                          and globalisation. Number of inter-firm transactions will rapidly increase in
                                                                                                                          numbers as the firms are specializing in few of their operations and leaving
                                                                                                                          the rest to other firms. Inter-firm cooperation will also decrease cost of
                                                                                                                          working capital balances within the firm. A good inter-firm assistance
                                                                                                                          decreases the need to hold extra balances of cash, receivables and inventories
                                                                                                                          within the firm. Another factor that generates the need of inter-firm
                                                                                                                          cooperation is globalisation of firms due to cost and market factors. When a
                                                                                                                          firm performs global it is forced to depend on the cooperation of other firms,
                                                                                                                          which are accustomed to the new environment in terms of business culture,
                                                                                                                          social culture and regulatory requirements. This inter-firm cooperation creates
                                                                                                                          value chain (Porte, 1985), which is inter-connected with value network
                                                                                                                          (Rappaport, 1986). Though, firms have to set up a feasible inter-firm
                                                                                                                          governance patterns (Van Der Meer Kooistra and Vosselman, 2000).

                                                                                                                          RESEARCH METHODOLOGY

                                                                                                                          A qualitative approach with the emphasis on case study method of research
                                                                                                                          correctly suits for the approach used for studying the working capital
                                                                                                                          management practices. Though we have an input of the exploratory case
                                                                                                                          study, we have basically focused on the descriptive and explanatory case
                                                                                                                                                         Management & Change, Volume 13, Number 2 (2009)
90 Working Capital Management.............

                                                                                                                          study approach. In this paper a brief review is made for the approach used
                                                                                                                          for working capital management – internally and externally. Internally, study
                                                                                                                          relates to the value creating characteristics of working capital. Externally,
                                                                                                                          business to business cooperation is assessed. After that, description is on
                                                                                                                          what working capital approaches – internally and externally dairy co-
                                                                                                                          operatives use. Finally a comparison is made among the practices of the
                                                                                                                          dairy co-operatives. Consequently, research sub-divides the design of the
                                                                                                                          case research into overall case study, the field research or data collection,
                                                                                                                          data analysis and criteria used to ensure the credibleness of the findings.

                                                                                                                              Both the qualitative and quantitative data analysis is used. WCM
                                                                                                                          approach requires using the qualitative data analysis, which according to
                                                                                                                          Miles and Huberman (1994), refers to essences of people, objects and
                                                                                                                          situations and is expressed in terms of words based on observations,
                                                                                                                          interviews and documents. Quantitative data analysis refers to the analysis
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                                                                                                                          of working capital decisions using financial performance ratios. Out of the
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                                                                                                                          sources of data collection for case study, archival records, interviews and
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                                                                                                                          questionnaires are selected to be used, because of their relevance to the
                                                                                                                          research. Focused and open-ended interviews are conducted with the
                                                                                                                          respondents (managers of firm, its supplier and customer). Interviews would
                                                                                                                          enable to target directly at the case study topic and to perceive casual
                                                                                                                          inferences. Questionnaires are also personally administered and collected
                                                                                                                          from the firms’ managers. As archival records, the audited (as much as it is
                                                                                                                          possible) financial statements of the firms for ten years (1998 to 2007) are
                                                                                                                          collected and are used in this research. Taking audited financial data of five
                                                                                                                          consecutive years has the advantage of retrievability, unbiased selectivity
                                                                                                                          (by both researcher and provider) and accessibility.

                                                                                                                              We referred the questions on overall working capital management to
                                                                                                                          the firms’ general managers, questions on levels of investment in current
                                                                                                                          assets and short-term financing to financial managers and the questions on
                                                                                                                          operations to commercial managers.

                                                                                                                          Selected Cases: Main Firms and their Supplier and Customer
                                                                                                                          Linkages

                                                                                                                          Main Firms: The firms that this study concentrates on are nine main firms
                                                                                                                          along with one supplier and one customer for each firm (Table 3). The main
                                                                                                                          firms include three state dairy co-operatives - Pradeshik Co-op Dairy
                                                                                                                          Federation Ltd., Punjab State Cooperative Milk Producers’ Federation Ltd,
                                                                                                                          Haryana dairy development coop. Fed. Ltd., three private dairy firms -
                                                                                                                          Management & Change, Volume 13, Number 2 (2009)
Viqar Ali Baig 91

                                                                                                                          Mother Dairy Ltd., Kwality Dairy (India) Ltd., V R S Foods Ltd., three
                                                                                                                          MNCs working in dairy sector in India - Heinz India Pvt. Ltd, Nestle India
                                                                                                                          Ltd., Cadbury India Ltd.

                                                                                                                          Suppliers: The suppliers of whose responses have been studied include
                                                                                                                          Rohtat district milk union Ltd – supplier of Haryana Dairy Development
                                                                                                                          Coop. Fed. Ltd., Ludhiyana District Milk Union Ltd - supplier of Punjab
                                                                                                                          State Cooperative Milk Producers’ Federation Ltd, Aligarh District Milk
                                                                                                                          Union Ltd – supplier of Pradeshik Co-op Dairy Federation Ltd. The suppliers
                                                                                                                          of the private dairy firms are Simbhaoli Sugars Ltd for Mother Dairy, Anirudh
                                                                                                                          Foods Ltd for Kwality Dairy, and Parag Dairy as supplier of VRS foods.
                                                                                                                          Suppliers of the MNC dairy firms include Ridhi Sidhi sugar ltd for Heinz
                                                                                                                          India Ltd, and Vidiani Agrotech Industries Ltd as supplier of Cadbury and
                                                                                                                          Nestle India Ltd.
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                                                                                                                          Customers: The customers of the dairy co-operatives firms whose
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                                                                                                                          responses have been studied include, Mother dairy for Haryana Dairy
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                                                                                                                          Development Co-operative Federation Ltd, Parul Foods Specialities Private
                                                                                                                          Ltd for Pradeshik Co-operative Dairy Federation Ltd and Sheel International
                                                                                                                          Ltd For Punjab State Cooperative Milk Producers’ Federation Ltd, for private
                                                                                                                          and MNCs dairy firm from customer point of view, wholesalers in Delhi are
                                                                                                                          taken and their name are not mentioned as per their choice.

                                                                                                                                    Table 3 Data base for Firm, Suppliers & Customers

                                                                                                                          Firm and ownership group             Supplier                Customer
                                                                                                                          Dairy Cooperatives
                                                                                                                          Pradeshik Co-op Dairy         Aligarh District Milk    Parul Foods Specialities
                                                                                                                          Federation Ltd.               Union                    Pvt. Ltd
                                                                                                                          Punjab State Cooperative      Ludhiana District Milk   Sheel International Ltd.
                                                                                                                          Milk Federation Ltd,          Union
                                                                                                                          Haryana dairy development     Rohtak District Milk     Mother Dairy
                                                                                                                          coop. Fed. Ltd.,              Union
                                                                                                                          Private Dairy Firms
                                                                                                                          Mother Dairy Ltd.,            Simbhaoli Sugars Ltd.    Wholesaler
                                                                                                                          Kwality Dairy (India) Ltd.,   Anirudh Foods Ltd.       Wholesaler
                                                                                                                          V R S Foods Ltd.              Parag Dairy              Wholesaler
                                                                                                                          MNC Dairy Firms
                                                                                                                          Heinz India Pvt. Ltd,         Ridhi Sidhi Sugar        Wholesaler
                                                                                                                          Nestle India Ltd.,            Vidiani Agrotech Inds.   Wholesaler
                                                                                                                                                        Ltd.
                                                                                                                          Cadbury India Ltd.            Vidiani Agrotech Inds    Wholesaler
                                                                                                                                                        Ltd.


                                                                                                                                                         Management & Change, Volume 13, Number 2 (2009)
92 Working Capital Management.............

                                                                                                                          Main Cases Researcher has selected a typical firm from each group as a
                                                                                                                          main case for the detail study. First, as a representative of dairy co-operatives,
                                                                                                                          an analysis of Haryana dairy development coop. Fed. Ltd is presented for
                                                                                                                          managing working capital internally, its supplier linkage with Rohtak District
                                                                                                                          Milk Union and its customer linkage with Mother Dairy. Then management
                                                                                                                          of working capital levels and operations - internally and externally of Haryana
                                                                                                                          dairy development coop Fed Ltd was compared with other co-operatives -
                                                                                                                          Punjab State Cooperative Milk Producers’ Federation Ltd, and Pradeshik
                                                                                                                          Co-op Dairy Federation Ltd.

                                                                                                                              Second, as a representative of private dairy firms in, an analysis of
                                                                                                                          Mother Dairy Ltd is presented for managing working capital internally, its
                                                                                                                          supplier linkage with Simbhaoli Sugars Ltd and its customer linkage with a
                                                                                                                          wholesaler in Delhi. A comparison is then made between the management
                                                                                                                          of working capital levels and operations -internally and externally of Mother
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                                                                                                                          Dairy Ltd and the other two private dairy firms namely - Kwality Dairy
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                                                                                                                          (India) Ltd and V R S Foods Ltd.
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                                                                                                                              Third, it was studied how three MNCs in dairy sector manage their
                                                                                                                          working capital levels and operations. Particularly, an analysis of Heinz
                                                                                                                          India Pvt. Ltd is presented for managing working capital internally, its supplier
                                                                                                                          linkage with Ridhi Sidhi Sugar and its customer linkage with a wholesaler in
                                                                                                                          Delhi. A comparison is then made between the management of working
                                                                                                                          capital levels and operations - internally and externally of Heinz India Pvt.
                                                                                                                          Ltd and the other two MNCs namely – Nestle India Ltd. and Cadbury India
                                                                                                                          Ltd.

                                                                                                                             The author has written separate papers for the analysis of dairy co-
                                                                                                                          operatives, private dairy firm and MNC dairy firms. In this paper a
                                                                                                                          comparative study of the dairy co-operatives, private and MNCs firms is
                                                                                                                          made.

                                                                                                                          EMPIRICAL FINDINGS

                                                                                                                          Section four is divided into four parts, findings on overall working capital
                                                                                                                          management is discussed in Section A, findings on managing working capital
                                                                                                                          internally is discussed in section B, section C covers finding on managing
                                                                                                                          working capital externally and finally in section D general issues in Indian
                                                                                                                          context are discussed.



                                                                                                                          Management & Change, Volume 13, Number 2 (2009)
Viqar Ali Baig 93

                                                                                                                          A. Overall Working Capital Management

                                                                                                                          In this section, there is a comparative study of the three categories of firms’
                                                                                                                          with regard to overall working capital management policy. Particularly,
                                                                                                                          background information of the firms with regard to their organizational
                                                                                                                          structure, their overall management policies and constraints with particular
                                                                                                                          reference to government regulations is considered. Finally, examine the
                                                                                                                          managers’ opinion on the role of working capital management on value
                                                                                                                          creation.

                                                                                                                          Organization structure: The co-operatives and private firms have the
                                                                                                                          same organizational structure. Organizational structure is categorized into
                                                                                                                          five divisions under the general manager, namely, production, personnel,
                                                                                                                          marketing and financial administration. First, production and repairs section
                                                                                                                          with production and maintenance sub-sections. Second, finance with accounts
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                                                                                                                          subsection. Third administration section and personnel sub-sections, fourth,
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                                                                                                                          marketing with purchasing subsection. Fifth, a quality controls section. The
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                                                                                                                          finance section is responsible to manage the financial affairs, which includes
                                                                                                                          working capital levels. The marketing section deals with the management
                                                                                                                          of working capital operations including the purchase of materials and the
                                                                                                                          sales of products. It is particularly responsible to purchase, store and control
                                                                                                                          inventories including raw materials, finished goods and spare parts.

                                                                                                                              Organization structure of MNC is more developed than Co-operatives
                                                                                                                          and private firm. Under each functional area MNC has more number of
                                                                                                                          designations, like VP finance, treasurer, GM finance, GM accounts, Assistant
                                                                                                                          manager finance and accounts. Therefore, each subsection is more
                                                                                                                          developed and is taken care by comparatively more number of persons.
                                                                                                                          Similarly, qualification and experience of MNC personal is higher than Co-
                                                                                                                          operative and private firms.

                                                                                                                          Firm policies and constraints: The main objective here is to study if the
                                                                                                                          firms have clearly stated mission statements on the overall policy of working
                                                                                                                          capital management. Particularly, managers are asked the whether their
                                                                                                                          working capital management policy was targeted at increasing sales,
                                                                                                                          decreasing costs, generating profit or remaining liquid. The co-ops replied
                                                                                                                          that their main objective was to increase profits, to remain liquid and to keep
                                                                                                                          smooth operation but not to decrease costs and increase sales. Interviews
                                                                                                                          with the managers revealed that the costs and profit margin of the co-
                                                                                                                          operatives is decided by the management. It was also found out that the co-
                                                                                                                          ops do not bother much about liquidity because they have readily available
                                                                                                                                                         Management & Change, Volume 13, Number 2 (2009)
94 Working Capital Management.............

                                                                                                                          bank loan from co-operative banks. Government subsidy is presently not
                                                                                                                          available. On the other hand, the private firms responded that their main
                                                                                                                          working capital policy is tailored towards increasing sales, remain liquid,
                                                                                                                          and to keep smooth operation. This focus on liquidity has not made a negative
                                                                                                                          impact on the private firms’ profitability objective because the firms reported
                                                                                                                          that their major emphasis is on increasing sales by improving product quality
                                                                                                                          and customer satisfaction. MNC’s working capital management policy is
                                                                                                                          tailored towards maximizing profit by decreasing costs and increasing sales
                                                                                                                          and smooth operations. They show less interest on liquidity aspects of
                                                                                                                          working capital management. Finance manger of MNCs revealed that there
                                                                                                                          is no problem of liquidity in MNCs.

                                                                                                                               On the issue of constraints in achieving firm policy, the managers of the
                                                                                                                          Co-ops replied that it is only the lack of working capital investments and
                                                                                                                          skilled labor that is a problem in achieving firm objectives. Moreover, the
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                                                                                                                          private firms consider short-term financing and investment as well as
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                                                                                                                          production market be their main constraints. However, the MNCs firms are
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                                                                                                                          hindered from achieving their objectives because of problems in working
                                                                                                                          capital investment and product demand and market. The empirical findings
                                                                                                                          reveal that co-ops, private and MNCs are fully empowered to decide on
                                                                                                                          working capital levels and operations without interference from outside. To
                                                                                                                          the some extent co-ops have to work under the NDDB, as they are the
                                                                                                                          parts of the NDDB functioning. But, complete regulations regarding the
                                                                                                                          financing and investment of working capital are not directed by the NDDB.

                                                                                                                               On the factors affecting working capital levels, the co-ops replied that
                                                                                                                          sales growth, seasonality of sales and price levels of input mainly affect the
                                                                                                                          levels and operations of working capital. Private firms replied that sales
                                                                                                                          growth, seasonality of sales, credit policy and price levels of input mainly
                                                                                                                          affect the levels and operations of working capital. MNCs revealed that
                                                                                                                          sales growth, seasonality of sales, credit policy are the main factors deciding
                                                                                                                          the levels of working capital. In addition to this, the price levels of inputs in
                                                                                                                          the co-operatives, seasonality of sales in the private firms and the availability
                                                                                                                          of credit in the MNCs are also considered as important factors affecting
                                                                                                                          working capital. Credit policy and availability of credit are not considered as
                                                                                                                          main factors in both co-ops and private firms. This supports the finding that
                                                                                                                          the co-ops have no problem of financing their short-term investments because
                                                                                                                          of the government bank overdraft facilities.

                                                                                                                          The role of working capital management on value creation: It is
                                                                                                                          observed that most managers consider overall working capital management,
                                                                                                                          Management & Change, Volume 13, Number 2 (2009)
Viqar Ali Baig 95

                                                                                                                          particularly managing working capital levels of investment and operations
                                                                                                                          to be relevant both for increasing sales and decreasing costs. When it comes
                                                                                                                          to details, the managers of the firms believe managing working capital
                                                                                                                          investments particularly cash, receivables and inventory as well as operations
                                                                                                                          of sales and purchases help to increase sales and decrease costs. It is also
                                                                                                                          observed that managers of co-ops consider managing short-term financing
                                                                                                                          particularly, trade payables, bank loans and overall liquidity is not as important
                                                                                                                          for increasing sales and decreasing costs as managing working capital
                                                                                                                          investment and operations. However, for private firms all these factors are
                                                                                                                          as important working capital investment and operations. Responses of the
                                                                                                                          MNCs managers are almost similar to co-ops in this regard.

                                                                                                                          B. Working Capital Management from Within

                                                                                                                          This section covers working capital management – internally, which is divided
                                                                 Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010




                                                                                                                          into levels of investment (B.1.) and financing (B.2.) as well as operations of
                         Members Copy, Not for Commercial Sale




                                                                                                                          purchasing and selling (B.3.) and performance evaluation in section (B.4).
www.IndianJournals.com




                                                                                                                          B.1. Managing working capital investments:

                                                                                                                          In this section, discussion is on the manager’s responses to questions on
                                                                                                                          how the firms manage working capital investments of cash, receivables and
                                                                                                                          inventories. The objective is to find out if firms apply value-creating methods
                                                                                                                          of managing working capital levels of investment.

                                                                                                                          B.1.1. Management of Cash

                                                                                                                          In this section, it will be compared how the co-ops, private and MNCs firms
                                                                                                                          manage their cash balances, cash collections and cash payments.
                                                                                                                          Concentration is on the firms’ motives for holding cash levels, purposes for
                                                                                                                          cash forecasts and forecasting approaches, cash flow approaches and
                                                                                                                          purposes as well as approaches of controlling cash payments and collections.

                                                                                                                              The motives of holding cash: All the co-ops, private and MNCs firms
                                                                                                                          reported that the main objective of cash management is for transaction
                                                                                                                          purposes. No firm manages cash for speculative, precautionary (other than
                                                                                                                          MNCs) or bank compensating purposes. This is for three main reasons.
                                                                                                                          First, there is no alternative investment opportunity, so there is no need to
                                                                                                                          keep money for speculative purposes. Second, if the firms need cash, the
                                                                                                                          bank overdraft facility is there to use, hence there is no need to keep extra
                                                                                                                          cash for precautionary purposes. Third, the banks do not require any
                                                                                                                                                          Management & Change, Volume 13, Number 2 (2009)
96 Working Capital Management.............

                                                                                                                          compensating balance for extending overdraft facilities so they do not need
                                                                                                                          to deposit extra cash for that purpose. Therefore, all the firms do not have
                                                                                                                          a problem of borrowing from the bank. Easy availability is some time causing
                                                                                                                          idle cash with co-operatives and private firms, but sometimes, survival of
                                                                                                                          firms is based on the bank financing.

                                                                                                                          Cash budgeting and control: According to their financial managers, all
                                                                                                                          co-ops prepare cash budgets as a management requirement, which they
                                                                                                                          also use to plan their cash needs, to control the safety of cash levels as well
                                                                                                                          as operations of cash collection and payment. All the firms have the purpose
                                                                                                                          of cash requirement of cash budget forecast. It is only HDDCFL from the
                                                                                                                          co-ops, Kwality Dairy and VRS Foods from private firms reported not to
                                                                                                                          use cash budgets to control liquidity. An only VRS food from private firm
                                                                                                                          has reported the use of cash budget forecasting for long-term planning needs.
                                                                                                                          All the firms, other than VRS Foods from private, Punjab Co-op and Heinz
                                                                 Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010




                                                                                                                          India Ltd from MNC, use the forecasted budget for cash control. All the
                         Members Copy, Not for Commercial Sale




                                                                                                                          co-ops and MNCs use cash budgets for liquidity purposes. Therefore control
www.IndianJournals.com




                                                                                                                          of liquidity is more important in the co-ops and MNCs firms than in the
                                                                                                                          private firms. In addition to this, Punjab co-ops, and all private and MNCs
                                                                                                                          use cash budgets to plan cash needs in the short-term. All the co-ops, private
                                                                                                                          and MNCs firms reported that the main forecasting base that they use to
                                                                                                                          estimate their cash collections, cash payments and balances is their past
                                                                                                                          experience and forecasted sales. However, for private firm management
                                                                                                                          opinion is also used as forecasting base. Not a single firm is using marketing
                                                                                                                          research as a source to prepare cash budgets. All firms use the receipts and
                                                                                                                          disbursements approach in preparing cash flow statements, which they also
                                                                                                                          use to improve future cash forecasts and to control cash.

                                                                                                                          Managing Cash collection and payments: Most of the firms strictly
                                                                                                                          control their cash payments using the voucher system (except Kwality Dairy
                                                                                                                          among private firms), bank reconciliation (other than private firms) and the
                                                                                                                          petty cash system (other than Mother Dairy among private and Nestle among
                                                                                                                          MNC). They also control cash collections by depositing daily in the bank
                                                                                                                          (leaving Mother Dairy and Kwality Dairy). Not a single firm is using
                                                                                                                          separating responsibility for sequential cash operations, handling and record
                                                                                                                          keeping. It can be concluded that cash management in all the co-ops, private
                                                                                                                          and MNCs firms is highly control oriented. There is very little reason to
                                                                                                                          believe that cash management is serving a good purpose in creating value to
                                                                                                                          the firms because these control measures do not help in increasing income
                                                                                                                          or decreasing costs related to investments in cash.


                                                                                                                          Management & Change, Volume 13, Number 2 (2009)
Viqar Ali Baig 97

                                                                                                                          B.1.2. Management of inventory

                                                                                                                          The objective of this section is to make a comparative study of the three
                                                                                                                          categories of firms in order to know if they create value by managing their
                                                                                                                          materials and finished goods inventory balances. For this purpose, researcher
                                                                                                                          asked the managers how they determine inventory costs and values, how
                                                                                                                          they formulate and implement their inventory planning and control (physical
                                                                                                                          and cost) and in doing so if the costs are relevant and worth of special
                                                                                                                          managerial attention.

                                                                                                                          Material inventory management: The managers of most firms reported
                                                                                                                          that the main purpose for managing materials inventory is to safe guard
                                                                                                                          against shortages and to keep production running. However Kwality Dairy
                                                                                                                          and VRS Foods from private don’t have this purpose. All the private and
                                                                                                                          MNC firms have the purpose of reducing costs of holding, however, co-ops
                                                                 Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010




                                                                                                                          don’t have this purpose. Only private firms have the purpose of raw material
                         Members Copy, Not for Commercial Sale




                                                                                                                          inventory management as reducing ordering costs.
www.IndianJournals.com




                                                                                                                              All the firms consider the cost of power as important (other than Punjab
                                                                                                                          co-op, Kwality India, and Nestle India) cost of holding inventory of materials.
                                                                                                                          The entire private and MNCs consider opportunity cost of capital and
                                                                                                                          deterioration cost (leaving Mother Dairy and Cadbury India) as important
                                                                                                                          cost of holding inventory of materials. However Co-ops do not consider it
                                                                                                                          as cost. Cost of handling is considered as important by all the firms (except
                                                                                                                          UP co-op). However, none of the firm considers the cost of insurance,
                                                                                                                          security, clerical work and property tax as important. However, only the
                                                                                                                          financial managers of the HDDCFL and MNC firms consider the costs of
                                                                                                                          materials inventory as significant for the management to give it special
                                                                                                                          attention.

                                                                                                                              The approach that all firms apply in order to achieve the objectives of
                                                                                                                          materials inventory management is by strictly controlling and buy just in
                                                                                                                          time for production. Moreover, all the private firms minimize the inventory
                                                                                                                          level for managing cost of holding of material inventory. However no one is
                                                                                                                          applying economic order quantity for this purpose. All the firms are using
                                                                                                                          FIFO method for costing and average cost method for valuation of material
                                                                                                                          inventory. Moreover, MNCs also use average costing and lower of average
                                                                                                                          cost or market for valuation. The firms selectively control the physical
                                                                                                                          movement of materials inventory on the basis of cost (Other than UP co-
                                                                                                                          op) and usage rate (leaving Punjab and Haryana co-ops). In addition the
                                                                                                                          firms use scarcity (except Mother Dairy and VRS Foods) and criticality of
                                                                                                                                                         Management & Change, Volume 13, Number 2 (2009)
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership
4 working capital management - a comparative study of different ownership

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4 working capital management - a comparative study of different ownership

  • 1. WORKING CAPITAL MANAGEMENT: A COMPARATIVE STUDY OF DIFFERENT OWNERSHIPS Viqar Ali Baig If a firm has inadequate working capital – the money necessary to keep your business running – the firm is doomed to fail. Many firms, that are profitable on paper, are enforced to “close their doors” due to their helplessness to meet short-term debts when they come due. However, by implementing sound working capital management strategies, your enterprise can flourish; in other words, assets are working for the firm. The objective of Working Capital Management is to make certain that the Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010 firm is able to carry on its operations and that it has enough cash flow to satisfy both maturing short-term debt and upcoming Members Copy, Not for Commercial Sale operational expenses. In order to improve the working capital www.IndianJournals.com management practices, it is essential for the finance managers to adopt a proper approach of working capital decisions making to drive their respective firms towards success in order to generate the value for the shareholders. In addition to the proper approach, there may be some other factors that may prove to be important while dealing with working capital decision making and certainly these factors may include ownership, government regulation, managerial empowerment and cultural factors. Therefore, the main purpose of this paper is to report comparative findings of a survey of working capital management practices of selected agribusiness firms from dairy co-operatives, private and MNC dairy firms as a part of research thesis completed in July 2008. This paper is also an attempt to know the effect of the ownership, government regulation, managerial empowerment and cultural factor on the working capital decision making. Working capital management practices of the firms are analyzed with the help of a two dimensional approach for working capital decision making, developed as a part of the thesis, in order to analyze the improvements in the working capital management practices. A sample of three state dairy co-operatives, three private dairy Management & Change, Volume 13, Number 1 (2009) © 2009 IILM Institute for Higher Education. All & Change, Volume 13, Number 2 (2009) Management Rights Reserved.
  • 2. 86 Working Capital Management............. and three MNC dairy firms was taken for the study. With each firm one of its supplier and customer was also selected to study the level of cooperation between the firm-supplier and firm- customer. These findings provide deeper insights into working capital management practices and provide suggestions for improvements. Keywords: Working capital management, state dairy cooperatives, private dairy firms, MNC dairy firms. INTRODUCTION Agribusiness firms, generally, of all size need to particularly control and monitor their working capital. This is because they are generally associated with a higher proportion of current assets (up to 60%) relative to large Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010 firms, less liquidity, volatile cash flows, and a reliance on short-term debt Members Copy, Not for Commercial Sale (Peel et al., 2000). Evidence suggests that mostly these firms practice ad www.IndianJournals.com hoc or subjective working capital decision-making rather than modern approach for creating the value for the firm (Nayak and Greenfield, 1994; Khoury et al., 1999). Peel and Wilson (1996) assert that these firms should adopt proper working capital management practices in order to reduce the probability of business closure, as well as to enhance business performance. Knowledge and understanding of the working capital management practices of Agribusiness firms is currently inadequate. Research in this area is determined by absence of an agreed framework for model development and hypothesis formulation. Little theoretical justification has been provided for the lower take-up of working capital management practices by agribusiness firms (Pike and Pass, 1987; Mitchell et al., 1998). Most empirical studies simply describe the characteristics of their sampled firms and the proportion of firms reporting the utilization of specific working capital management techniques (Peel and Wilson, 1996; Maxwell et al., 1998). The factors associated with the adoption of working capital management practices have generally been explored within a univariate statistical framework (Kim and Chung, 1990; Mian and Smith, 1992; Ng et al., 1999). Therefore, the main purpose of this paper is to report comparative findings of a survey of working capital management practices of selected agribusiness firms from dairy co-operatives, private and MNC dairy firms as a part of my thesis conducted in July 2008. This paper is also an attempt to know the effect of the ownership, government regulation, managerial Management & Change, Volume 13, Number 2 (2009)
  • 3. Viqar Ali Baig 87 empowerment and cultural factor on the working capital decision making. Working capital management practices of firms are analyzed with the help of a two dimensional approach for working capital decision making, developed as a part of my thesis, in order to analyze the improvements in the working capital management practices. This paper is divided into five sections; second section covers introduction of approached used for studying the working capital management practices, research methodology is a part of section third and empirical findings of dairy firms, are discussed in section four, and section five concludes the paper findings. APPROACHES EMPLOYEED FOR STUDYING WCM PRACTICES Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010 The approach used of this paper is a two-dimensional approach - internal Members Copy, Not for Commercial Sale and external. This approach, I have developed as a part of my PhD. Internally, www.IndianJournals.com it takes care of the management of level of investment in current assets and short-term financing as well as the management of operations (that affect the balances of current assets and liabilities) and therefore maximises the benefits and minimize the cost of the working capital assets and short-term financing (Short-term debts) by taking care of internally generated problems. Externally it manages the firm-supplier and firm-customer cooperation and therefore minimizes the costs of inter-firm transactional relations and thereby results in synergy effects on firm value by taking care of the externally generated problems. This is achieved by reducing inter-firm transaction costs and creates firm value in a win-win condition (Rubin and Alvarez, 1998). We classify the functions of managing working capital internally, the first dimension, into the management of level of current assets, current liabilities and management of operations (that affect the balances of current assets and liabilities) as well as the management of activities of cash payments and cash receipts (as shown in figure 2). With respect to the working capital management on operations, we concentrate on the operations of purchases and sales and related activities of cash payments and cash receipts. Management & Change, Volume 13, Number 2 (2009)
  • 4. 88 Working Capital Management............. Working capital management Managing working capital Managing working capital internally externally (First dimension) (Second dimension) Management Management Management Management Management Management of level of of level of of operations of activities of firm’s of firm’s current assets current of purchase of cash relation with relation with liabilities and sales payment and their their cash receipts customers suppliers Fig. 2 Two-dimensional Approach of Working Capital Management If a firm can effectively design the purchasing and sales policies, it would have other direct effect in a firm’s external value chain as credit Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010 purchasing and payment as well as credit selling and collection policies Members Copy, Not for Commercial Sale have. In the management of the activities of cash payment, the firm has to www.IndianJournals.com slow-down cash payments and pay debts as late as it is reliable with maintaining its credit standing with suppliers so that it can make the most efficient use of the money it already has. In the management of the activities of cash receipt, the firm has to speed-up and control cash collection. A firm has to speed-up the collection of sales so that it earns income and uses the money sooner, for investment or paying bills and save future expenses. One important thing that we have to note, here, is that for our purpose managing working capital internally refers only to the levels and operations, which are directly, connected with the firms external linkages (that its suppliers and customers). It therefore, makes it clear that our paper does not refer to internal operations such production operations and other internally performed administrative activities. We classify the function of managing working capital externally, second dimension, as the management of relations (co-operation) of firms with their forward linkages (Customers) and backward linkages (suppliers) (as shown in figure 2). As not a single firm can survive in isolation, it has to make transactions with the other firms e.g. suppliers, customer. Every transaction between the two firms has costs, which can only be minimized, for both, by mutual co-operation. It, therefore, originates need for development of an appropriate inter-firm managerial governance pattern. With the help of which transaction costs for both the firms may decrease. It may cause to increase in value of the firm. Two types of costs are associated with each transaction, one is of working capital balances (change in the balances of Management & Change, Volume 13, Number 2 (2009)
  • 5. Viqar Ali Baig 89 current assets and liabilities caused by the transaction) and other originates from the inter-firm transactional relationship. Therefore total cost of a transaction is aggregate of these two costs. Cost of working capital balances is subjected to control in managing working capital internally. Here, our issue of discussion is the second component of transaction cost. The volume and spread of inter-firm transactional relationship cost depend upon the transacting characteristics existing between the transacting firms. Aggregate cost of transaction of a firm may increase if both the firms in transaction seek to maximize their own benefits without considering the effects of their actions on other transaction firm. But there are some costs, under the head of inter-firm relationship costs, which can be avoided if the two parties co- ordinate their common operations (Williamson, 1985). It can be achieved if firms can assess their transaction and decide on the appropriate inter-firm managerial governance pattern. It will possibly reduce the aggregate costs of firms to a level below the sum total of costs of both firms without co- Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010 operation. Therefore the environment of cooperation (inter firm managerial Members Copy, Not for Commercial Sale governance pattern) between transacting parties may result at a concomitant www.IndianJournals.com benefit of creating value to both firms by reducing inter-firm transactional relationship cost. Inter-firm cooperation has become important as a result of specialization and globalisation. Number of inter-firm transactions will rapidly increase in numbers as the firms are specializing in few of their operations and leaving the rest to other firms. Inter-firm cooperation will also decrease cost of working capital balances within the firm. A good inter-firm assistance decreases the need to hold extra balances of cash, receivables and inventories within the firm. Another factor that generates the need of inter-firm cooperation is globalisation of firms due to cost and market factors. When a firm performs global it is forced to depend on the cooperation of other firms, which are accustomed to the new environment in terms of business culture, social culture and regulatory requirements. This inter-firm cooperation creates value chain (Porte, 1985), which is inter-connected with value network (Rappaport, 1986). Though, firms have to set up a feasible inter-firm governance patterns (Van Der Meer Kooistra and Vosselman, 2000). RESEARCH METHODOLOGY A qualitative approach with the emphasis on case study method of research correctly suits for the approach used for studying the working capital management practices. Though we have an input of the exploratory case study, we have basically focused on the descriptive and explanatory case Management & Change, Volume 13, Number 2 (2009)
  • 6. 90 Working Capital Management............. study approach. In this paper a brief review is made for the approach used for working capital management – internally and externally. Internally, study relates to the value creating characteristics of working capital. Externally, business to business cooperation is assessed. After that, description is on what working capital approaches – internally and externally dairy co- operatives use. Finally a comparison is made among the practices of the dairy co-operatives. Consequently, research sub-divides the design of the case research into overall case study, the field research or data collection, data analysis and criteria used to ensure the credibleness of the findings. Both the qualitative and quantitative data analysis is used. WCM approach requires using the qualitative data analysis, which according to Miles and Huberman (1994), refers to essences of people, objects and situations and is expressed in terms of words based on observations, interviews and documents. Quantitative data analysis refers to the analysis Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010 of working capital decisions using financial performance ratios. Out of the Members Copy, Not for Commercial Sale sources of data collection for case study, archival records, interviews and www.IndianJournals.com questionnaires are selected to be used, because of their relevance to the research. Focused and open-ended interviews are conducted with the respondents (managers of firm, its supplier and customer). Interviews would enable to target directly at the case study topic and to perceive casual inferences. Questionnaires are also personally administered and collected from the firms’ managers. As archival records, the audited (as much as it is possible) financial statements of the firms for ten years (1998 to 2007) are collected and are used in this research. Taking audited financial data of five consecutive years has the advantage of retrievability, unbiased selectivity (by both researcher and provider) and accessibility. We referred the questions on overall working capital management to the firms’ general managers, questions on levels of investment in current assets and short-term financing to financial managers and the questions on operations to commercial managers. Selected Cases: Main Firms and their Supplier and Customer Linkages Main Firms: The firms that this study concentrates on are nine main firms along with one supplier and one customer for each firm (Table 3). The main firms include three state dairy co-operatives - Pradeshik Co-op Dairy Federation Ltd., Punjab State Cooperative Milk Producers’ Federation Ltd, Haryana dairy development coop. Fed. Ltd., three private dairy firms - Management & Change, Volume 13, Number 2 (2009)
  • 7. Viqar Ali Baig 91 Mother Dairy Ltd., Kwality Dairy (India) Ltd., V R S Foods Ltd., three MNCs working in dairy sector in India - Heinz India Pvt. Ltd, Nestle India Ltd., Cadbury India Ltd. Suppliers: The suppliers of whose responses have been studied include Rohtat district milk union Ltd – supplier of Haryana Dairy Development Coop. Fed. Ltd., Ludhiyana District Milk Union Ltd - supplier of Punjab State Cooperative Milk Producers’ Federation Ltd, Aligarh District Milk Union Ltd – supplier of Pradeshik Co-op Dairy Federation Ltd. The suppliers of the private dairy firms are Simbhaoli Sugars Ltd for Mother Dairy, Anirudh Foods Ltd for Kwality Dairy, and Parag Dairy as supplier of VRS foods. Suppliers of the MNC dairy firms include Ridhi Sidhi sugar ltd for Heinz India Ltd, and Vidiani Agrotech Industries Ltd as supplier of Cadbury and Nestle India Ltd. Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010 Customers: The customers of the dairy co-operatives firms whose Members Copy, Not for Commercial Sale responses have been studied include, Mother dairy for Haryana Dairy www.IndianJournals.com Development Co-operative Federation Ltd, Parul Foods Specialities Private Ltd for Pradeshik Co-operative Dairy Federation Ltd and Sheel International Ltd For Punjab State Cooperative Milk Producers’ Federation Ltd, for private and MNCs dairy firm from customer point of view, wholesalers in Delhi are taken and their name are not mentioned as per their choice. Table 3 Data base for Firm, Suppliers & Customers Firm and ownership group Supplier Customer Dairy Cooperatives Pradeshik Co-op Dairy Aligarh District Milk Parul Foods Specialities Federation Ltd. Union Pvt. Ltd Punjab State Cooperative Ludhiana District Milk Sheel International Ltd. Milk Federation Ltd, Union Haryana dairy development Rohtak District Milk Mother Dairy coop. Fed. Ltd., Union Private Dairy Firms Mother Dairy Ltd., Simbhaoli Sugars Ltd. Wholesaler Kwality Dairy (India) Ltd., Anirudh Foods Ltd. Wholesaler V R S Foods Ltd. Parag Dairy Wholesaler MNC Dairy Firms Heinz India Pvt. Ltd, Ridhi Sidhi Sugar Wholesaler Nestle India Ltd., Vidiani Agrotech Inds. Wholesaler Ltd. Cadbury India Ltd. Vidiani Agrotech Inds Wholesaler Ltd. Management & Change, Volume 13, Number 2 (2009)
  • 8. 92 Working Capital Management............. Main Cases Researcher has selected a typical firm from each group as a main case for the detail study. First, as a representative of dairy co-operatives, an analysis of Haryana dairy development coop. Fed. Ltd is presented for managing working capital internally, its supplier linkage with Rohtak District Milk Union and its customer linkage with Mother Dairy. Then management of working capital levels and operations - internally and externally of Haryana dairy development coop Fed Ltd was compared with other co-operatives - Punjab State Cooperative Milk Producers’ Federation Ltd, and Pradeshik Co-op Dairy Federation Ltd. Second, as a representative of private dairy firms in, an analysis of Mother Dairy Ltd is presented for managing working capital internally, its supplier linkage with Simbhaoli Sugars Ltd and its customer linkage with a wholesaler in Delhi. A comparison is then made between the management of working capital levels and operations -internally and externally of Mother Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010 Dairy Ltd and the other two private dairy firms namely - Kwality Dairy Members Copy, Not for Commercial Sale (India) Ltd and V R S Foods Ltd. www.IndianJournals.com Third, it was studied how three MNCs in dairy sector manage their working capital levels and operations. Particularly, an analysis of Heinz India Pvt. Ltd is presented for managing working capital internally, its supplier linkage with Ridhi Sidhi Sugar and its customer linkage with a wholesaler in Delhi. A comparison is then made between the management of working capital levels and operations - internally and externally of Heinz India Pvt. Ltd and the other two MNCs namely – Nestle India Ltd. and Cadbury India Ltd. The author has written separate papers for the analysis of dairy co- operatives, private dairy firm and MNC dairy firms. In this paper a comparative study of the dairy co-operatives, private and MNCs firms is made. EMPIRICAL FINDINGS Section four is divided into four parts, findings on overall working capital management is discussed in Section A, findings on managing working capital internally is discussed in section B, section C covers finding on managing working capital externally and finally in section D general issues in Indian context are discussed. Management & Change, Volume 13, Number 2 (2009)
  • 9. Viqar Ali Baig 93 A. Overall Working Capital Management In this section, there is a comparative study of the three categories of firms’ with regard to overall working capital management policy. Particularly, background information of the firms with regard to their organizational structure, their overall management policies and constraints with particular reference to government regulations is considered. Finally, examine the managers’ opinion on the role of working capital management on value creation. Organization structure: The co-operatives and private firms have the same organizational structure. Organizational structure is categorized into five divisions under the general manager, namely, production, personnel, marketing and financial administration. First, production and repairs section with production and maintenance sub-sections. Second, finance with accounts Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010 subsection. Third administration section and personnel sub-sections, fourth, Members Copy, Not for Commercial Sale marketing with purchasing subsection. Fifth, a quality controls section. The www.IndianJournals.com finance section is responsible to manage the financial affairs, which includes working capital levels. The marketing section deals with the management of working capital operations including the purchase of materials and the sales of products. It is particularly responsible to purchase, store and control inventories including raw materials, finished goods and spare parts. Organization structure of MNC is more developed than Co-operatives and private firm. Under each functional area MNC has more number of designations, like VP finance, treasurer, GM finance, GM accounts, Assistant manager finance and accounts. Therefore, each subsection is more developed and is taken care by comparatively more number of persons. Similarly, qualification and experience of MNC personal is higher than Co- operative and private firms. Firm policies and constraints: The main objective here is to study if the firms have clearly stated mission statements on the overall policy of working capital management. Particularly, managers are asked the whether their working capital management policy was targeted at increasing sales, decreasing costs, generating profit or remaining liquid. The co-ops replied that their main objective was to increase profits, to remain liquid and to keep smooth operation but not to decrease costs and increase sales. Interviews with the managers revealed that the costs and profit margin of the co- operatives is decided by the management. It was also found out that the co- ops do not bother much about liquidity because they have readily available Management & Change, Volume 13, Number 2 (2009)
  • 10. 94 Working Capital Management............. bank loan from co-operative banks. Government subsidy is presently not available. On the other hand, the private firms responded that their main working capital policy is tailored towards increasing sales, remain liquid, and to keep smooth operation. This focus on liquidity has not made a negative impact on the private firms’ profitability objective because the firms reported that their major emphasis is on increasing sales by improving product quality and customer satisfaction. MNC’s working capital management policy is tailored towards maximizing profit by decreasing costs and increasing sales and smooth operations. They show less interest on liquidity aspects of working capital management. Finance manger of MNCs revealed that there is no problem of liquidity in MNCs. On the issue of constraints in achieving firm policy, the managers of the Co-ops replied that it is only the lack of working capital investments and skilled labor that is a problem in achieving firm objectives. Moreover, the Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010 private firms consider short-term financing and investment as well as Members Copy, Not for Commercial Sale production market be their main constraints. However, the MNCs firms are www.IndianJournals.com hindered from achieving their objectives because of problems in working capital investment and product demand and market. The empirical findings reveal that co-ops, private and MNCs are fully empowered to decide on working capital levels and operations without interference from outside. To the some extent co-ops have to work under the NDDB, as they are the parts of the NDDB functioning. But, complete regulations regarding the financing and investment of working capital are not directed by the NDDB. On the factors affecting working capital levels, the co-ops replied that sales growth, seasonality of sales and price levels of input mainly affect the levels and operations of working capital. Private firms replied that sales growth, seasonality of sales, credit policy and price levels of input mainly affect the levels and operations of working capital. MNCs revealed that sales growth, seasonality of sales, credit policy are the main factors deciding the levels of working capital. In addition to this, the price levels of inputs in the co-operatives, seasonality of sales in the private firms and the availability of credit in the MNCs are also considered as important factors affecting working capital. Credit policy and availability of credit are not considered as main factors in both co-ops and private firms. This supports the finding that the co-ops have no problem of financing their short-term investments because of the government bank overdraft facilities. The role of working capital management on value creation: It is observed that most managers consider overall working capital management, Management & Change, Volume 13, Number 2 (2009)
  • 11. Viqar Ali Baig 95 particularly managing working capital levels of investment and operations to be relevant both for increasing sales and decreasing costs. When it comes to details, the managers of the firms believe managing working capital investments particularly cash, receivables and inventory as well as operations of sales and purchases help to increase sales and decrease costs. It is also observed that managers of co-ops consider managing short-term financing particularly, trade payables, bank loans and overall liquidity is not as important for increasing sales and decreasing costs as managing working capital investment and operations. However, for private firms all these factors are as important working capital investment and operations. Responses of the MNCs managers are almost similar to co-ops in this regard. B. Working Capital Management from Within This section covers working capital management – internally, which is divided Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010 into levels of investment (B.1.) and financing (B.2.) as well as operations of Members Copy, Not for Commercial Sale purchasing and selling (B.3.) and performance evaluation in section (B.4). www.IndianJournals.com B.1. Managing working capital investments: In this section, discussion is on the manager’s responses to questions on how the firms manage working capital investments of cash, receivables and inventories. The objective is to find out if firms apply value-creating methods of managing working capital levels of investment. B.1.1. Management of Cash In this section, it will be compared how the co-ops, private and MNCs firms manage their cash balances, cash collections and cash payments. Concentration is on the firms’ motives for holding cash levels, purposes for cash forecasts and forecasting approaches, cash flow approaches and purposes as well as approaches of controlling cash payments and collections. The motives of holding cash: All the co-ops, private and MNCs firms reported that the main objective of cash management is for transaction purposes. No firm manages cash for speculative, precautionary (other than MNCs) or bank compensating purposes. This is for three main reasons. First, there is no alternative investment opportunity, so there is no need to keep money for speculative purposes. Second, if the firms need cash, the bank overdraft facility is there to use, hence there is no need to keep extra cash for precautionary purposes. Third, the banks do not require any Management & Change, Volume 13, Number 2 (2009)
  • 12. 96 Working Capital Management............. compensating balance for extending overdraft facilities so they do not need to deposit extra cash for that purpose. Therefore, all the firms do not have a problem of borrowing from the bank. Easy availability is some time causing idle cash with co-operatives and private firms, but sometimes, survival of firms is based on the bank financing. Cash budgeting and control: According to their financial managers, all co-ops prepare cash budgets as a management requirement, which they also use to plan their cash needs, to control the safety of cash levels as well as operations of cash collection and payment. All the firms have the purpose of cash requirement of cash budget forecast. It is only HDDCFL from the co-ops, Kwality Dairy and VRS Foods from private firms reported not to use cash budgets to control liquidity. An only VRS food from private firm has reported the use of cash budget forecasting for long-term planning needs. All the firms, other than VRS Foods from private, Punjab Co-op and Heinz Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010 India Ltd from MNC, use the forecasted budget for cash control. All the Members Copy, Not for Commercial Sale co-ops and MNCs use cash budgets for liquidity purposes. Therefore control www.IndianJournals.com of liquidity is more important in the co-ops and MNCs firms than in the private firms. In addition to this, Punjab co-ops, and all private and MNCs use cash budgets to plan cash needs in the short-term. All the co-ops, private and MNCs firms reported that the main forecasting base that they use to estimate their cash collections, cash payments and balances is their past experience and forecasted sales. However, for private firm management opinion is also used as forecasting base. Not a single firm is using marketing research as a source to prepare cash budgets. All firms use the receipts and disbursements approach in preparing cash flow statements, which they also use to improve future cash forecasts and to control cash. Managing Cash collection and payments: Most of the firms strictly control their cash payments using the voucher system (except Kwality Dairy among private firms), bank reconciliation (other than private firms) and the petty cash system (other than Mother Dairy among private and Nestle among MNC). They also control cash collections by depositing daily in the bank (leaving Mother Dairy and Kwality Dairy). Not a single firm is using separating responsibility for sequential cash operations, handling and record keeping. It can be concluded that cash management in all the co-ops, private and MNCs firms is highly control oriented. There is very little reason to believe that cash management is serving a good purpose in creating value to the firms because these control measures do not help in increasing income or decreasing costs related to investments in cash. Management & Change, Volume 13, Number 2 (2009)
  • 13. Viqar Ali Baig 97 B.1.2. Management of inventory The objective of this section is to make a comparative study of the three categories of firms in order to know if they create value by managing their materials and finished goods inventory balances. For this purpose, researcher asked the managers how they determine inventory costs and values, how they formulate and implement their inventory planning and control (physical and cost) and in doing so if the costs are relevant and worth of special managerial attention. Material inventory management: The managers of most firms reported that the main purpose for managing materials inventory is to safe guard against shortages and to keep production running. However Kwality Dairy and VRS Foods from private don’t have this purpose. All the private and MNC firms have the purpose of reducing costs of holding, however, co-ops Downloaded From IP - 115.248.73.67 on dated 1-Dec-2010 don’t have this purpose. Only private firms have the purpose of raw material Members Copy, Not for Commercial Sale inventory management as reducing ordering costs. www.IndianJournals.com All the firms consider the cost of power as important (other than Punjab co-op, Kwality India, and Nestle India) cost of holding inventory of materials. The entire private and MNCs consider opportunity cost of capital and deterioration cost (leaving Mother Dairy and Cadbury India) as important cost of holding inventory of materials. However Co-ops do not consider it as cost. Cost of handling is considered as important by all the firms (except UP co-op). However, none of the firm considers the cost of insurance, security, clerical work and property tax as important. However, only the financial managers of the HDDCFL and MNC firms consider the costs of materials inventory as significant for the management to give it special attention. The approach that all firms apply in order to achieve the objectives of materials inventory management is by strictly controlling and buy just in time for production. Moreover, all the private firms minimize the inventory level for managing cost of holding of material inventory. However no one is applying economic order quantity for this purpose. All the firms are using FIFO method for costing and average cost method for valuation of material inventory. Moreover, MNCs also use average costing and lower of average cost or market for valuation. The firms selectively control the physical movement of materials inventory on the basis of cost (Other than UP co- op) and usage rate (leaving Punjab and Haryana co-ops). In addition the firms use scarcity (except Mother Dairy and VRS Foods) and criticality of Management & Change, Volume 13, Number 2 (2009)