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SEGMENTATION OF CONSUMER
- 1. SEGMENTATION OF CONSUMER BEHAVIOUR M SANDHIYA 2nd YEAR M. COM DRBCCC HINDHU COLLEGE, PATTABIRA CHENNAI.
- 2. Customer segmentation is the process of grouping customers according to how and why they buy. It allows organizations to create more specific sales and marketing strategies for customer groups. MEANING OF CONSUMER SEGMENTATION
- 6. GENDER OF SEGMENTATION Gender segmentation is the process of dividing of potential markets based on gender (male or female). Gender segmentation is done when a company which manufactures products wants to focus only towards boys or girls, as the products are very gender specific.
- 7. OCCUPATIONAL OF SEGMENTATION Occupational segmentation is a marketing strategy that involves dividing customers into different groups based on their profession, job title, or industry.
- 8. MARITAL SEGMENTATION Under marital status, the market can be further segmented into three types – married, unmarried, and divorced markets. Each of these marital statuses people also have different product tastes and preferences.
- 10. EDUCATIONAL SEGMENTATION This means that the school divides its target groups into subgroups or segments whose members have the same education needs or desires.
- 11. FAMILY SIZE SEGMENTATION Families come in all shapes and sizes – single moms, single dads, gay couples with kids, childless straight couples, straight couples with one child or several kids.
- 12. INCOME SEGMENTATION Income segmentation is when the customers are segmented as per the annual or monthly income they are earning. Income segmentation is best suited for products which are very specific, niche and are priced high.
- 13. AGE SEGMENTATION Age segmentation means focusing on the age range most valuable to your product or service.
- 16. MEANING OF PSYCHOGRAPHICS SEGMENTATION Meaning of Psychographics segmentation: Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.
- 18. LIFESTYLES SEGMENTATION Lifestyle segmentation is a method of categorizing a market’s potential buyers into distinct groups of individuals who share similar lifestyles.
- 19. SOCIAL CLASS SEGMENTATION Social class segmentation identifies individuals based on a combination of socioeconomic such as education, occupation, income, family background, and attitudes related to these factors.
- 20. VALUE AND ATTITUDE OF SEGMENTATION Attitudinal segmentation is the grouping of customers into target groups, based on shared attitudes – what individuals think and how they feel.
- 23. PERSONALITY SEGMENTATION Personality: Personality traits play a big role when it comes to the choices of your target market. This is because consumers are less likely to purchase items that do not align with their personalities and vice versa.
- 24. ACTIVITIES, INTREST AND OPINIONS (AIO) OF SEGMENTATION A car manufacturer can use the AIO of its customers to determine what they’re looking for in their next vehicle. For example, they may find their customers have strong opinions about climate change, leading them to market their electric vehicles (EVs) to customers in that segment.
- 27. CONCLUSION Market segmentation is very effective for businesses as it helps you analyse everything about the customers and group them according to diverse features ensuring the success of the brand. It is a great marketing strategy that helps you gather the information you need about your target audience.