1. PRESENTATION BY
NITHIN KALORTH
(20 October 2012)

2.  WRITEN MATERIAL FOR PRINT OR
ANNOUNCING……

3. GRAPHICS
ILLUSTRATIONS
SKETCHES
ORIGINAL
PHOTOGRPH
WORDS

4.  HEADINGS
 SUB-HEADS
 PICTURES
 LOGOS
 SLOGANS
 BODY COPY

5. 1) AWARENESS
2) KNOWLEDGE
3) LIKING
4) PREFERENCE
5) CONVICTION
6) PURCHASE
These all stages should keep remind by a
copy writer or copy editor.

6.  SCIENTIFIC (TECHNICAL)
 DESCRIPTIVE (NON TECHNICAL)
 NARRATIVE (FICTIONAL STORY)
 COLLOQUIAL (COMMON LANGUAGE)
 HUMOROUS

7.  Should know about the product he/she
writing.
 Should know where it is going to use.
 Should have idea about the audience (culture,
attitude etc)
 Should know to use all types of
communication methods and forms.

8. This advertisement have different meaning in Arabic countries rather than from western.
(The Arabs reads Right to left)