Zapr Research - Target Customer Research

1. Target Customer Research
ZaprResearch

2. ZaprResearch: Our offerings
70 Mn+
Audience base
Mobile-based
Full screen surveys
Partnership with industry’s best
Brand lift studies to measure TVC impact, across
test and control groups
Media planning survey by identifying potential
customers by a survey and analyzing their TV habits
Optimize marketing metrics; e.g., frequency,
timeslot, channel, ad creative etc.
Lead generation surveys to get contact details of
appropriate respondents for further engagement
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3. Zapr conducts post-TVC Brand Lift study
Brand TVC
Control (unexposed)
group
Test (exposed) group
Brand lift surveys to measure effectiveness and brand lift from TVC campaign
Test for brand awareness, recall,
purchase intent
Quick feedback for
timely action
Precise, data-based
respondent selection
Respondents’ TV data
for media planning
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4. Utilize the brand lift surveys to further optimize
marketing metrics for your TVCs
Identify optimal frequency of
TVC exposure
Assess the impact of different
channels and spots
Figure out the best
performing creative
Run brand lift surveys across
all frequencies and see the
brand lift curve plateauing
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Brand lift across frequencies
>50% Ad Views on
Primetime
<50% Ad Views on
Primetime
Brand lift across timeslots
Assess brand lift for different
genres, channels, shows and
timeslots for their impact
Creative 1 Creative 2 Creative 3
Brand lift across creatives
Evaluate brand lift for different
creatives exposed audience to
identify top ones
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5. Zapr helps sharpen media plan by identifying
actual customers & utilizing their TV insights
Zapr helps you define your TG not just be demographics but their actual product consumption patterns obtained through
a survey. For these actual customers, we provide their TV insights to sharpen your media plan.
Audience Profile
(Demographics,
Location)
Brand Preference
and Loyalty
Consumption and
Shopping Habits
Usage of the
Category
Genres, channels and
shows to include in TV
plan
Time slot and day of week
to run ad spots
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6. Our Offices
New Delhi
Bengaluru
Mumbai
Jakarta, Indonesia
Let's talk-
marketing@zapr.in
Contact Us