Company Analysis

1. Submitted to :- Submitted by :-
Mr. Rajpreet Singh Nitin Bansal
Chatwal Pooja Garg
Nishant Kumar

2. INTRODUCTION
 Largest herbal and natural portfolio.
 Retail reach 25000000
 5 umbrella brands
 350+ products
 4000 Employees
 India's leading personal and heath care company.

3. Cont.
 Dabur operates in key consumer products categories
like
 Hair Care
 Oral Care
 Health Care
 Skin Care
 Home Care & Foods.

4. Cont.
 17 ultra-modern manufacturing units spread around
the globe
 Products marketed in over 60 countries
 Wide and deep market penetration with 50 C&F
agents, more than 5000 distributors and over3.4
million retail outlets all over India ( 2011-2012 )

5. Founding the DABUR
 "What is that life worth which cannot bring comfort to others“
by Dr S.K Burman
 The doorstep 'Daktar'
 mission was to provide effective and affordable cure for
ordinary people in far-flung villages.
 Dr. Burman undertook the task of preparing natural cures for
the killer diseases of those days, like cholera, malaria.

6. Cont…
 Soon the news of his medicines traveled, and he came to be
known as the trusted 'Daktar‘
 That is how his venture Dabur got its name - derived from
the Devanagri rendition of Daktar Burman.

7. Vision
Dedicated to the health and well being of every
household.
Mission
Transform an ayurvedic company to a growing modern
FMCG player based on herbal one that would embody
all the characteristics of a FMCG company.

8. History &Milestones
 1884 - Established by Dr. S K Burman at Kolkata
 1896 - First production unit established at Garhia
 1919 - First R&D unit established
 Early 1900s - Production of Ayurvedic medicines
 1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated
 1940 - Personal care through Ayurveda
 1949 - Launched Dabur Chyawanprash in tin pack
 1970 - Entered Oral Care & Digestives segment

9. Cont…
 1972 - Shifts base to Delhi from Calcutta
 1978 - Launches Hajmola tablet
 1979 - Commercial production starts at Sahibabad, the most
modern herbal medicines plant at that time
 1984 - Dabur completes 100 years
 1988 - Launches pharmaceutical medicines
 1994 - Leadership in health care
 1996 - Enters foods business with the launch of Real Fruit Juice

10. Cont…
 2000 - The 1,000 Crore mark
 2001 - Super specialty drugs
 2003 - Dabur demerges Pharmaceuticals business
 2004 -Maintaining global standards
 2006 - Dabur crosses $2 bln market capitalization
 2007 - Celebrating 10 years of Real
 2008 - Acquires Fem Care Pharma

11. Cont
 2011 - Dabur enters professional skin care market
 2012 - Dabur crosses Billion-Dollar turnover mark

12. Net sale
 The company’s Net Sales for 2011-12 stood at Rs
5283 Crore, up 20.3% from Rs 4109.85 Crore of the
previous year

13. NET SALE (In crores )
Series 1
6000
5000
4000
3000
Series 1
2000
1000
0
2008 2009 2010 2011 2012

14. Category-wise Share of
Consumer Care Sales
6
6
home care
30
skin care
17 oral care
heath supplement
digestives
otc & Ethicals
12 hair care
21
8

15. Total profit for year
 Dabur ended the year 2011-12 Rs 645 Crore
with a aggregate Net Profit .
 13% growth over the Rs 568.58 Crore profit
earned in the previous year.

16. Profit After Tax ( In Crores)
Series 2
700
600
500
400
300 Series 2
200
100
0
2008 2009 2010 2011 2012

17. 3 major strategic business units
(SBU)
 Consumer Care Division (CCD),
Consumer Health Division (CHD)
International Business Division (IBD)

18. 3 Subsidiary Group companies
 Dabur International
 Fem Care Pharma
 Newu

19. Subsidiaries
 Dabur Nepal Pvt Ltd (Nepal)
 Dabur Egypt Ltd (Egypt)
 Asian Consumer Care (Bangladesh)
 Asian Consumer Care (Pakistan)
 African Consumer Care (Nigeria)
 Naturelle LLC (Ras Al Khaimah-UAE)
 Weikfield International (UAE)
 Jaquline Inc. (USA).

20. Product Segment
 Personal Care
 Health Care
 Home Care
 Food

21. Personal care (for beauty)
 Hair care
 Fem
 Skin care

22. Hair care
 Hair oil
 Shampoo
 conditioner

23. Fem
 Fem Bleach
 Oxy bleach
 Saka Bleach for men
 Fem hair Removing Cream
 Fem Liquid Hand Wash.

24. Skin care
 Complete Fairness Cream
 Moisturizing Face Wash
 Clarifying Face Wash
 2-in-1 Moisturizer

25. Health Care
 Health supplement
 Oral care
 digestives

26. Health supplement (fitness)
 Dabur Chyawanprash
 Dabur Glucose
 Dabur Honey

27. Oral care(nature way)
 Dabur Toothpaste
 Babool Toothpaste
 Lal Dant Manjan
 Meswak Toothpaste
 Promise Toothpaste

28. Digestives
 Hajmola Tablets
 Hajmola Candy

29. Home care
 Dazzl
 Odomos
 Odonil
 Odopic
 Sanifresh

30. Foods
 Real
 Active
 Burrst

31. Cont.
 Homemade
 Lemoneez
 Capsico

32. Master brands
Dabur - Ayurvedic healthcare products
Vatika - Premium hair care
Hajmola - Tasty digestives
Réal - Fruit juices & beverages
Fem - Fairness bleaches & skin care products

33. Brand Ambassadors
 Priyanka Chopra – Dabur Amla hair oil
 Karishma Kapoor – Odonil
 Zaheer khan – Glucose D
 MS Dhoni and Amitabh Bachan– Dabur Chawnprash
 Vidya Balan – Vveda
 Vivek Obroi – Dabur Babool

34. ACHIVEMENT
 Dabur ranked as the No. 2 Most Social Brand of
India, at the Click Asia Summit 2012
 Dabur’s Foods Business crossed the Rs. 5 billion ($100
million) turnover mark in 2011-12. This marks a 10-fold
jump in sales in nine years.

35. ACHIVEMENT
 Dabur voted by consumers as Indian Power Brand
2011-2012 in a pan-India research conducted by the
Indian Council for Market Research (ICMR)
 Two consumer campaigns by Dabur, for its brands
Odomos & Réal Active have bagged international
recognition at the Promotion Marketing Awards
of Asia (PMAA)

36. Dividend
 Company has a track record of paying dividend from
last many years
 co. has paid Rs 1.4 per share as dividend to there 174
crore shareholders in year 2011-12
 Last year dividend per share was Rs 1.3 . So growth in
current year is 9 %

37. Major Competitors
 Hindustan Uniliver Ltd (HUL)
 Procter & Gamble
 Nestle
 Pepsico
 Coco Cola

38. DID YOU KNOW?
 Dabur was the first company to introduce
chwanprash as a branded product.

39. DID YOU KNOW?
 Dabur Amla hair oil is Dabur‘s single largest
brand &the non-coco oil Market leader

40. DID YOU KNOW ?
 Fem is India’s largest fairness bleach brand
,accounting for over 55% of the market.

41. DID YOU KNOW ?
 Dabur honey is the largest branded honey
in India with over 75% market share.

42. DID YOU KNOW ?
 Real is a pioneer in packaged fruit juice
market in India & No. 1 fruit juice brand

43. DID YOU KNOW ?
 Dabur Vatika is the fastest selling shampoo
brand in the country for 3 years in a row.