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Examples of the Hook Model in enterprise applications. See Nir Eyal's book "Hooked: How to Build Habit-Forming Products" for more, see: NirAndFar.com/GetHooked Blogging at: NirAndFar.com Twitter: @nireyal
Enterprise Habit-Forming Products
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Hooked - How to build habit forming products, a talk about the book
Hooked - How to build habit forming products
Hooked - How to build habit forming products
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First given at FinTech 2015 in Edinburgh, I looked at how to apply Nir Eyal's 'Hooked' to creating FinTech products.
Hooked on Finance - Creating habit-forming FinTech apps
Hooked on Finance - Creating habit-forming FinTech apps
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What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.
Hooked: How to Build Habit-Forming Products with Nir Eyal
Hooked: How to Build Habit-Forming Products with Nir Eyal
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Presentation and workshop around the Hooked model, based on Nir Eyal and BJ Fogg's work to whom I owe all the credit.
Hooked presentation and workshop
Hooked presentation and workshop
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Blockchain + AI + Crypto Economics Are We Creating a Code Tsunami? Fintech, the digital economy, Distributed technologies, tokenisations and crypto economics Strategy - Cconsiderations, Diligences + Risks author Dinis Guarda, founder of ztudium intelligenthq.com | hedgethink.com | tradersdna.com FreedomeE, DragonBloc
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Examples of the Hook Model in enterprise applications. See Nir Eyal's book "Hooked: How to Build Habit-Forming Products" for more, see: NirAndFar.com/GetHooked Blogging at: NirAndFar.com Twitter: @nireyal
Enterprise Habit-Forming Products
Enterprise Habit-Forming Products
Nir Eyal
Â
Hooked - How to build habit forming products, a talk about the book
Hooked - How to build habit forming products
Hooked - How to build habit forming products
PiXeL16
Â
First given at FinTech 2015 in Edinburgh, I looked at how to apply Nir Eyal's 'Hooked' to creating FinTech products.
Hooked on Finance - Creating habit-forming FinTech apps
Hooked on Finance - Creating habit-forming FinTech apps
Nathan Fulwood
Â
What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.
Hooked: How to Build Habit-Forming Products with Nir Eyal
Hooked: How to Build Habit-Forming Products with Nir Eyal
Nir Eyal
Â
Presentation and workshop around the Hooked model, based on Nir Eyal and BJ Fogg's work to whom I owe all the credit.
Hooked presentation and workshop
Hooked presentation and workshop
Charles Roels
Â
Blockchain + AI + Crypto Economics Are We Creating a Code Tsunami? Fintech, the digital economy, Distributed technologies, tokenisations and crypto economics Strategy - Cconsiderations, Diligences + Risks author Dinis Guarda, founder of ztudium intelligenthq.com | hedgethink.com | tradersdna.com FreedomeE, DragonBloc
Blockchain + AI + Crypto Economics Are We Creating a Code Tsunami?
Blockchain + AI + Crypto Economics Are We Creating a Code Tsunami?
Dinis Guarda
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Everything you ever wanted to know about Tumblr but were afraid to ask. In this guide you'll learn how to create a Tumblr account and drive business from the social network.
The Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr Marketing
Viraltag Inc.
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How our culture helps to save energy.
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
Â
What Happens When Robots And Machines Learn On Their Own? This slide deck is an introduction to exponential technologies for an audience of designers and developers of workforce training materials. The Blended Learning And Technologies Forum (BLAT Forum) is a quarterly event in Auckland, New Zealand that welcomes practitioners, designers and developers of blended learning instructional deliverables across different industries of the New Zealand economy.
The Future Of Work & The Work Of The Future
The Future Of Work & The Work Of The Future
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What does the future look like? Is it a dark space where weâre suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony? Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology. Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. Weâre banking on the latter.
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Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
5 Storytelling Lessons From Superhero Stories
5 Storytelling Lessons From Superhero Stories
HighSpark | Visual Storytelling Agency
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Youtube Link : https://www.youtube.com/watch?v=VtB0q3PTtX8 Intellipaat Machine Learning course: https://intellipaat.com/machine-learning-certification-training-course/ Machine learning Tutorial : https://intellipaat.com/blog/tutorial/machine-learning-tutorial/ Machine Learning Blog : https://intellipaat.com/blog/introduction-to-machine-learning/
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This is my talk for TEDx Youth. It's about the three lies about the teen-age that is preached by our day and age. If you want to watch the video of my talk using this Powerpoint deck, you can do so here: https://www.youtube.com/watch?v=Fo8RyQpPpUA
The Three Lies About Your Age
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Sean Si
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The six step guide to practical project management If you think managing projects is too difficult, think again. Weâve stripped back project management processes to the basics â to make it quicker and easier, without sacrificing the vital ingredients for success. âIf youâre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.â Dr Andrew Makar, Tactical Project Management
The six step guide to practical project management
The six step guide to practical project management
MindGenius
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https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
4 Biggest Challenges for Creative Teams
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How AI is going to change the world? "AI: The Future of Our Worldâ "AI and its Transformative Impact on the World: Understanding the Potential of Chatbots and Conversational AI" What is Artificial Intelligence and how it works? What are Chatbots? What Is ChatGPT? Difference between chatGPT 3 and chatGPT 4? Is Jasper artificial intelligence? What is Character AI and how it works? How chatGPT is going to change the world? Why we are calling ChatGPT the future?
How AI is going to change the world _M.Mujeeb Riaz.pdf
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8 tips for scaling mobile users in china and what can we learn from Uber growth in China. Presented at Launch Festival 2016.
8 Tips for Scaling Mobile Users in China by Edith Yeung
8 Tips for Scaling Mobile Users in China by Edith Yeung
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"You can download this product from SlideTeam.net" Delve into the exciting world of robotics using these content ready AI PowerPoint Presentation Slides PPT. Utilize the robotics PowerPoint slides to demonstrate the core areas of artificial intelligence including Sensory AI, Physical AI, Cognitive AI, General AI, etc. Take the assistance of this content ready machine intelligence PowerPoint complete deck to reveal reasons for using AI such as elimination of repetitive tasks, automated reporting, etc. Discuss the numerous sectors that have invested in AI like education, transportation & logistics, consumer durables, entertainment, gaming, financial services amongst others. Illustrate the value chain elements of AI like data capture, automation of raw data, solution deployment, training and creation of the ML model using the machine learning PowerPoint presentation. Expound the logic-based and pattern-based AI approaches, in brief, with the help of AI PPT layouts. Showcase the uses of machine learning and counter various challenges in the adoption of AI. Thus download our robotics process automation PPT slideshow and implement leading AI techniques. https://bit.ly/3ITDse6
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How do you get better at product management? Here's one exercise to improve your chops: tear down products as a way to get into the heads of PMs who built these successful products and weight the decisions they made to reach their customers and their business goals. These slides were prepared for in-person facilitated workshop.
Product teardown - Air BnB & Hotel Tonight
Product teardown - Air BnB & Hotel Tonight
PM FastTrack
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AI â máťt khĂĄi niáťm khĂ´ng máťi cĹŠng cháşłng cĹŠ, nhĆ°ng chắc chắn lĂ phᝊc tấp! Kiáşżn thᝊc vᝥ lòng ÄĆĄn giản nhẼt váť AI â AI lĂ gĂŹ, hoất Äáťng ra sao, ĂĄp d᝼ng nhĆ° tháşż nĂ o, dĂ nh cho tẼt cả máťi ngĆ°áťi káť cả khi khĂ´ng cĂł chĂşt khĂĄi niáťm hay kĂ˝ ᝊc nĂ o váť AI cĹŠng cĂł tháť hiáťu Äưᝣc.
Ai for everyone
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Trang Tran
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Updated version now available > http://www.slideshare.net/activrightbrain/designing-the-future-when-fact-meets-fiction-updated From Hoverboards to smartwatches, Jetpacks to autonomous cars, AI, AR and VR. Hollywood sets the bar high, then we try to deliver against this with real design, technology and innovation. First presented at Smart IoT London, April 2016. This keynote references: Apple FBI Her The Terminator I, Robot 2001: A Space Odyssey Back To The Future Tomorrowland Minority Report Lawnmower Man The Void Star Wars Demolition Man Disclosure Johnny Mnemonic Star Trek Murder She Wrote Mission Impossible TRON: Legacy Oblivion BMW Lotus Roborace James Bond Total Recall Tesla Dick Tracy Knight Rider Iron Man PYRO Oculus Rift How does this help you? Watch the presentation...
Designing the Future: When Fact Meets Fiction
Designing the Future: When Fact Meets Fiction
Dean Johnson
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Everything you need to know about Startup Product Metrics. This is a slideshare exclusive. The full 8hour workshop deck. #iCatapult Workshop - 2013-08-12 Links: http://klinger.io/ http://icatapult.co/
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Andreas Klinger
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The publishing landscape is evolving from a format-driven industry to a content-focussed one. As such our processes and technology solutions should adapt to meet these changing needs. This presentation looks at moving from a static desktop-based workflow to that of a collaborative cloud-based one.
Publishing Production: From the Desktop to the Cloud
Publishing Production: From the Desktop to the Cloud
Deanta
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Motivation leads to higher performance, morale and productivity. Nevertheless, 30% of executives say that motivating their employees is their toughest job. We are here to help you out by giving answers to the following subjects: - Why motivation matters? - Cost of disengaged employees - What really motivates people? Science and data - Practical 6 step guide to motivate people at work
Leader's Guide to Motivate People at Work
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Weekdone.com
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Main Takeaways - When to use ML in Products? - Is ML useful for your Product?
Building AI products by Google Group Product Manager.pdf
Building AI products by Google Group Product Manager.pdf
Product School
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Hooked Model
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The Importance of User Behavior & Design Psychology
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Was ist angesagt?
What Happens When Robots And Machines Learn On Their Own? This slide deck is an introduction to exponential technologies for an audience of designers and developers of workforce training materials. The Blended Learning And Technologies Forum (BLAT Forum) is a quarterly event in Auckland, New Zealand that welcomes practitioners, designers and developers of blended learning instructional deliverables across different industries of the New Zealand economy.
The Future Of Work & The Work Of The Future
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Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
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Youtube Link : https://www.youtube.com/watch?v=VtB0q3PTtX8 Intellipaat Machine Learning course: https://intellipaat.com/machine-learning-certification-training-course/ Machine learning Tutorial : https://intellipaat.com/blog/tutorial/machine-learning-tutorial/ Machine Learning Blog : https://intellipaat.com/blog/introduction-to-machine-learning/
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Things I Wish Someone Had Told Me When I Was 21
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Â
This is my talk for TEDx Youth. It's about the three lies about the teen-age that is preached by our day and age. If you want to watch the video of my talk using this Powerpoint deck, you can do so here: https://www.youtube.com/watch?v=Fo8RyQpPpUA
The Three Lies About Your Age
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Sean Si
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The six step guide to practical project management If you think managing projects is too difficult, think again. Weâve stripped back project management processes to the basics â to make it quicker and easier, without sacrificing the vital ingredients for success. âIf youâre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.â Dr Andrew Makar, Tactical Project Management
The six step guide to practical project management
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https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
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How AI is going to change the world? "AI: The Future of Our Worldâ "AI and its Transformative Impact on the World: Understanding the Potential of Chatbots and Conversational AI" What is Artificial Intelligence and how it works? What are Chatbots? What Is ChatGPT? Difference between chatGPT 3 and chatGPT 4? Is Jasper artificial intelligence? What is Character AI and how it works? How chatGPT is going to change the world? Why we are calling ChatGPT the future?
How AI is going to change the world _M.Mujeeb Riaz.pdf
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8 tips for scaling mobile users in china and what can we learn from Uber growth in China. Presented at Launch Festival 2016.
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Product teardown - Air BnB & Hotel Tonight
Product teardown - Air BnB & Hotel Tonight
PM FastTrack
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AI â máťt khĂĄi niáťm khĂ´ng máťi cĹŠng cháşłng cĹŠ, nhĆ°ng chắc chắn lĂ phᝊc tấp! Kiáşżn thᝊc vᝥ lòng ÄĆĄn giản nhẼt váť AI â AI lĂ gĂŹ, hoất Äáťng ra sao, ĂĄp d᝼ng nhĆ° tháşż nĂ o, dĂ nh cho tẼt cả máťi ngĆ°áťi káť cả khi khĂ´ng cĂł chĂşt khĂĄi niáťm hay kĂ˝ ᝊc nĂ o váť AI cĹŠng cĂł tháť hiáťu Äưᝣc.
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Updated version now available > http://www.slideshare.net/activrightbrain/designing-the-future-when-fact-meets-fiction-updated From Hoverboards to smartwatches, Jetpacks to autonomous cars, AI, AR and VR. Hollywood sets the bar high, then we try to deliver against this with real design, technology and innovation. First presented at Smart IoT London, April 2016. This keynote references: Apple FBI Her The Terminator I, Robot 2001: A Space Odyssey Back To The Future Tomorrowland Minority Report Lawnmower Man The Void Star Wars Demolition Man Disclosure Johnny Mnemonic Star Trek Murder She Wrote Mission Impossible TRON: Legacy Oblivion BMW Lotus Roborace James Bond Total Recall Tesla Dick Tracy Knight Rider Iron Man PYRO Oculus Rift How does this help you? Watch the presentation...
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Andreas Klinger
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The publishing landscape is evolving from a format-driven industry to a content-focussed one. As such our processes and technology solutions should adapt to meet these changing needs. This presentation looks at moving from a static desktop-based workflow to that of a collaborative cloud-based one.
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Deanta
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Motivation leads to higher performance, morale and productivity. Nevertheless, 30% of executives say that motivating their employees is their toughest job. We are here to help you out by giving answers to the following subjects: - Why motivation matters? - Cost of disengaged employees - What really motivates people? Science and data - Practical 6 step guide to motivate people at work
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The Future Of Work & The Work Of The Future
The Future Of Work & The Work Of The Future
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The Future of Everything
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The AI Rush
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5 Storytelling Lessons From Superhero Stories
5 Storytelling Lessons From Superhero Stories
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Different Roles in Machine Learning Career
Â
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Random Life Hacks
Â
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The Three Lies About Your Age
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The six step guide to practical project management
Â
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4 Biggest Challenges for Creative Teams
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How AI is going to change the world _M.Mujeeb Riaz.pdf
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8 Tips for Scaling Mobile Users in China by Edith Yeung
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Product teardown - Air BnB & Hotel Tonight
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Designing the Future: When Fact Meets Fiction
Â
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Â
Publishing Production: From the Desktop to the Cloud
Publishing Production: From the Desktop to the Cloud
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Leader's Guide to Motivate People at Work
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Within our team @boardofinno, we give short presentations to each other, to learn more, to get inspired, to be amazed,⌠The following deck was used by @tjalve in our internal #teachme session. It covers 15 lessons from Behavioural Economics you can apply to your ongoing projects. The concepts covered are: 1. The Endowment Effect 2. Hyperbolic Discounting 3. The IKEA effect 4. Anchoring Bias 5. The Von Restorff Effect 6. Loss Aversion 7. Hedonic Adaption 8. The Bandwagon Effect 9. The Inaction inertia effect 10. The Zeigarnik Effect 11. The Framing Effect 12. The Goal Gradient Effect 13. The Choice Paradox 14. Round Pricing Preference 15. Reciprocity
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My slides from facilitating a class with trainees from The Event's Architects training program. A quick chat to show how infusing creativity into all aspects of Event Management can make you stand out from the competition.
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Roger Dooley
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Grit is not hard work. It is single-mindedness. Research indicates that if a candidate answers 'I finish whatever I begin' then he is most probably our candidate for performance. Or is it?
Grit is it a measure of success
Grit is it a measure of success
gaurav.kapil
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Mind the Product, 2018 London. This talk provides three practical tools that product leaders can use to uncover, accept, and act on what is trueâso that you can be less grumpy and more effective at work. Because isn't that what we all enjoy? The feeling that we're doing good work, and that it's working? (UBAD Model for Buy-In by Janice Fraser is licensed under Creative Commons Attribution-NoDerivatives License 4.0 International.)
Accepting the Truth at Work: 3 Practical Tools
Accepting the Truth at Work: 3 Practical Tools
Janice Fraser
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Life Coach
Life Coach Presentation Template.pptx
Life Coach Presentation Template.pptx
PankajSatkar2
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A share by Kit Ong on how to be better creative
How asking the 'wrong' questions can make us better creative?
How asking the 'wrong' questions can make us better creative?
YRVietnam
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Hooked Model
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Marketing to the Mind - Pubcon, Las Vegas, 2012
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Bipolaraffectivedisorder 17-june-2016
Bipolaraffectivedisorder 17-june-2016
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15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
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Copy That Converts - Pubcon, Austin, 2013
Copy That Converts - Pubcon, Austin, 2013
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Designing Better Ways to Do Boring Things, Like Insurance
Designing Better Ways to Do Boring Things, Like Insurance
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Mind Over Matter: Choosing Your Attitude
Mind Over Matter: Choosing Your Attitude
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Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion
Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion
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Bending The World With Creativity
Bending The World With Creativity
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Introduction to Assumptions Mapping - Agile2016
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Brand 2012
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Adaptability Quotient - DevUp 2022.pdf
Adaptability Quotient - DevUp 2022.pdf
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Secret of Happiness
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Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
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Grit is it a measure of success
Grit is it a measure of success
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Accepting the Truth at Work: 3 Practical Tools
Accepting the Truth at Work: 3 Practical Tools
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Life Coach Presentation Template.pptx
Life Coach Presentation Template.pptx
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How asking the 'wrong' questions can make us better creative?
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Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products, wrote the book on the secret psychology of technology. However, in this talk, Nir provides the antidote to the current distraction crisis. Nir shares the findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable." Nir's entertaining, research-backed talk, provides practical advice and memorable strategies for managing distraction in business and life.
Indistractable - How to Master the Skill of the Century
Indistractable - How to Master the Skill of the Century
Nir Eyal
Â
Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done?
Slaying the Messaging Monster
Slaying the Messaging Monster
Nir Eyal
Â
Chances are you've witnessed and even took active part in a lot of indiscriminate gadget use. But staying silent about bad technology habits is making things worse for all of us. We need to develop social antibodies, defenses against new harmful behaviors, or else we'll end up serving technology instead of it serving us. If we donât build social antibodies, the disease of distraction will become the new normal. To do this, we need to find out who's to blame for our distraction and what we need to do about it. Read the whole blog post at: http://www.nirandfar.com/2016/03/why-people-check-their-phones-at-the-wrong-times.html
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Nir Eyal
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Thereâs little doubt that nearly everyone who comes in contact with the Internet has difficulty disconnecting. People everywhere are glued to their devices. But whoâs at fault for its overuse? This deck explores the use and abuse of technology, especially in the workplace, so we can find solutions and understand what weâre dealing with. There are four parties conspiring to keep you connected and they may not be whom youâd expect. Read the full article here: http://www.nirandfar.com/2016/02/4-people-addicting-technology.html
Who's Really Addicting You to Technology?
Who's Really Addicting You to Technology?
Nir Eyal
Â
"Studies show adult friendships have a significant impact on our happiness and well-being. In fact, a lack of close friendships may be hazardous to your health. To nurture satisfying friendships, you need to spend some quality time with your friends. But the more professional opportunities come your way, the more time you'll spend away from your real-life friends. So how do we make sure we maintain the connection? This deck introduces the solution: The Kibbutz."
Happiness Hack - This One Ritual Made Me Much Happier
Happiness Hack - This One Ritual Made Me Much Happier
Nir Eyal
Â
Here's how to capture customer habits away from your competition. For the original article, see: http://www.nirandfar.com/2015/01/competitions-customers.html
4 Ways to Win Your Competitor's Customer Habits
4 Ways to Win Your Competitor's Customer Habits
Nir Eyal
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On November 13, 2012, Bill Gurley, a partner at Benchmark Capital, posted a remarkable essay on his blog. In it, he described the, â10 factors to consider when evaluating digital marketplaces.â Given the tremendous value marketplaces are known to create and how hard they are to get right, we found this essay to be a goldmine of insight. We wanted to digest Billâs post into a more memorable format. The result is this brief checklist we hope will help take some of the luck out of evaluating marketplace businesses. As Bill wrote, âIt is unlikely that you will find a marketplace opportunity that would score ten out of ten with respect to this list.â But according to Bill, the odds of success improve the more of these characteristics the business exhibits. Read Bill Gurleyâs original post here: http://goo.gl/xoAUw - Nir (nirandfar.com) and Sangeet (platformed.info)
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Â
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ANATOMY AND PHYSIOLOGY OF RESPIRATORY SYSTEM.pptx
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5-year survival of GCP after radical procedures significantly depended on: 1) PT âearly-invasive cancerâ; 2) PT N0--N12; 3) Cell Ratio Factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) GC cell dynamics; 9) GC characteristics; 10) tumor localization; 11) anthropometric data; 12) surgery type. Optimal diagnosis and treatment strategies for GC are: 1) screening and early detection of GC; 2) availability of sufficient quantity of experienced abdominal surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunotherapy for GCP with unfavorable prognosis.
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ANATOMY AND PHYSIOLOGY OF REPRODUCTIVE SYSTEM.pptx
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Hooked Workshop
1.
h kHooked⨠â¨@nireyal
2.
Products can profoundly ⨠CHANGE OUR BEHAVIORS.
3.
100âs of millions of users⌠âŚand 100âs of millions of dollars.
4.
PA TT E SN R ?
5.
I wrote this ⌠⌠more at: NirAndFar.com
6.
Close your eyes.
7.
HOWDIDYOUFEEL?
8.
When we FEEL AN ITCH we seek to SCRATCH IT.
9.
The brain associates behaviors that ⨠PROVIDE A SOLUTION⨠to whatever problem it encounters.
10.
The SOLUTION TO ⨠OUR DISCOMFORT ⨠is found in the productâs use.
11.
Images of chocolate bring both pleasure and stress to âcravers.â Source: Rodriguez et al 2005
12.
STRESS is a precondition for addiction. Source: Heilig and Koob 2007
13.
We are not designing for addiction NOT must be in graphic Do not design for addiction.
14.
A BEHAVIOR DONE WITH CONSCIOUS THOUGHT LITTLE OR NO ⨠hab¡it
15.
Habitscanbeusedforgood.
16.
17.
1. FREQUENCY Source: Judah, G; Gardner, B; Aunger, R; 2013
18.
2. ATTITUDE CHANGE Source: Judah, G; Gardner, B; Aunger, R; 2013
19.
Harnessing VERY GOOD HABITS can be FOR BUSINESS.
20.
Creating consumer habits drives ⨠HIGHER CUSTOMER LIFETIME VALUE (CLTV).
21.
Creating consumer habits gives companies GREATER FLEXIBILITY TO INCREASE PRICES.
22.
Creating consumer habits ⨠SUPERCHARGES GROWTH.
23.
Creating consumer habits INCREASES DEFENSIBILITY.
24.
However, forming new habits is HARD WORK
25.
AND EXCEPTIONALLY RARE.
26.
But if your business requires âunprompted user engagement,â
27.
A design pattern to help⨠FORM BETTER PRODUCT HYPOTHESES.
28.
BUILDING IS EXPENSIVE
29.
INCREASE YOUR ODDS OF SUCCESS.
30.
h kThe$HOOK$is$an$experience$designed$to$ connect$the$userâs$problem$to$your$solu7on.$
31.
h k with%enough%% FREQUENCY%% to%% FORM+A+HABIT.+
32.
NOW IT IS YOUR
TURN
33.
â Get into groups of 2 or 3. â Describe your product or service. â
Pick one product with one user.
34.
â Why does your business require a habit? â What problem are users coming to solve? â
How do they currently solve the problem and why does it need a new solution?
35.
â What action do you want to make into a habit? â How frequently do you expect users to engage?
36.
h kA"Hook"has"4"parts:"
37.
h k
38.
Triggers come in two flavors:⨠EXTERNAL & ⨠INTERNAL
39.
EXTERNAL TRIGGERS⨠The information for what to do next is within the trigger. Billboards SO DA
40.
INTERNAL TRIGGERS⨠The information for what to do next is informed ⨠through an association in the userâs memory.
41.
Negative emotions are POWERFUL INTERNAL TRIGGERS. lost indecisive tense fatiguedinferior bored confused fear of loss dissatisfied powerless discouraged lonesome
42.
People who are DEPRESSED CHECK EMAIL MORE OFTEN. Source: Kotikalapudi et
al 2012
43.
When we feel LONELY we use
44.
When we feel UNSURE we use
45.
When we are BORED we use
46.
Do you know
your customerâs INTERNAL TRIGGER?
47.
Jack Dorsey on Narratives
48.
IT#ALL#STARTS#WITH#A# NARRATIVE.! â(If)!you!want!to!build!a!product! that!is!relevant!to!folks,!you!need! to!put!yourself!in!their!shoes!and! you!need!to!write!a!story!from! their!side.â! .#Jack#Dorsey#
49.
1952 INSTANT CAKE MIX WAS A MARKETING FAILURE. Betty Crocker assumed that customers wanted convenience but âJust add waterâ did not sell. Source: âFinding Betty Crockerâ, Susan Marks
50.
WHY DO WE MAKE CAKE? â¨â¨ to give and receive love from people we care about.
51.
DEPRECATED A FEATURE
52.
What triggers make so habit-forming?
53.
external triggers
54.
of losing the moment. solves the pain
55.
But is also a social network. Urgeto preserve Stressed Lonely Curious Insecurity Bored
56.
YOUR TURN TO BUILD A NARRATIVE
57.
BUILD YOUR NARRATIVE â Who is the user? â What are they doing immediately before your intended habit?
58.
INTERNAL TRIGGERS â Come up with 3 internal trigger hypotheses (emotions, routines, situationsâŚ) â Which internal trigger occurs most often? â
Every time _______ , the user ________.
59.
EXTERNAL TRIGGERS â Where and when can you insert your external triggers? â How can you be in front of the user when her internal trigger fires? â
Think of 3 ârational ideasâ and 3 âcrazy ideas.â
60.
HYPOTHESIS HOMEWORK â Are your assumptions correct? â Is your narrative really happening? â
âGet out of the building.â â Steve Blank â Test your biggest assumptions first and cheaply.
61.
Take a break âHookâ by Blues Traveler
62.
h k
63.
The SIMPLEST BEHAVIOR in anticipation of a reward.
64.
Scroll
65.
Search
66.
Play
67.
According to BJ Fogg, for any behavior to occur, we need MOTIVATION, ABILITY, and a TRIGGER b=m+a+t
68.
âTHE ENERGY FOR ACTIONâ mo¡ti¡va¡tion -Edward Deci
69.
THERE ARE SIX FACTORS THAT CAN INCREASE MOTIVATION. SeekingPleasure⨠AvoidingPain⨠SeekingHope⨠AvoidingFear⨠SeekingAcceptance⨠AvoidingRejection Source: Dr. BJ Fogg, Stanford University
70.
Seeking HOPE
71.
Seeking PLEASURE
72.
Avoiding FEAR
73.
⨠Seeking ACCEPTANCE
74.
ABILITY the capacity to
do a particular action
75.
Time% $ Six$factors$can$increase$or$decrease$ability. % Money% Physical%eďŹort% Brain%cycles% Social%deviance%
Non8rou:ne% Source:%Dr.%BJ%Fogg,%Stanford%University%
76.
Fogg Behavior Model MOTIVATION ABILITY Level of motivation and ability determines if action will occur. Source: Dr. BJ Fogg, Stanford University TRIGGER SUCCEEDS TRIGGER FAILS
77.
Should designers MOVE MOTIVATION OR ABILITY FIRST?
78.
You can try to increase motivationâŚ
79.
âŚbut youâll often get the same results.
80.
through the years 2009 2010 2011
2012 TODAY
81.
2009 2010 2011 2012 through the years TODAY
82.
2009 2010 2011
2012 TODAY through the years
83.
YOUR TURN TO SIMPLIFY THE ACTION
84.
Users are on a path to solving a problem. Internal Trigger Product Interface Reward/Pain Alleviation
85.
users take action to alleviate pain. Internal Trigger Product Interface 1. Open App 2. Log-in (sometimes) 3.
Scroll & Read Reward/Pain Alleviation
86.
Map the path users take to scratch their itch.
87.
Find the âscarcest resourceâ â Review your flow. Where is the action most difficult? â Which resource is lacking? â
What are 3 testable ways to make the action easier? â˘Time â˘Money â˘Physical effort â˘Brain cycles (too confusing) â˘Social deviance (outside norm) â˘Non-routine (too new)
88.
h k
89.
studied by Olds & Milner. NUCLEUS It all starts with the ACCUMBENS Source: Olds and Milner, 1945
90.
The nucleus accumbens ⨠is activated when ⨠we crave.
91.
Olds & Milner Notexactly. stimulating pleasure? Were
92.
They were stimulating the ⨠STRESS OF DESIRE.
93.
Our reward system activates ⨠with anticipation Source: Knutson et al 2001
94.
⌠and calms when ⨠we get what we want. Source: Knutson et al 2001
95.
Thatâs the ITCH we seek to SCRATCH.
96.
There is a way to supercharge the stress of desire.
97.
98.
IS FASCINATING. THE UNKNOWN Variability causes us to focus and engage
99.
âŚand increases behavior.
100.
The nucleus accumbens is stimulated by variability.
101.
3 types of VARIABLE REWARDS TRIBE HUNT SELF Habit-forming tech uses 1 OR MORE
102.
TRIBE SEARCH FOR SOCIAL REWARDS
103.
partnershipempatheticjoy competition
104.
We Like social rewards.
105.
Fast variable rewards
106.
We value recognition and cooperation
107.
HUNT SEARCH FOR RESOURCES
108.
Stems from the hunt for food and resources
109.
Hunt for variable material rewards
110.
Hunt for variable material rewards
111.
Hunt ⨠for variable information ⨠rewards.
112.
Hunters on scroll pages.
113.
SELF SELF-ACHIEVEMENT SEARCH FOR
114.
Leveling-up reflects MASTERY and COMPETENCY.
115.
Inbox or task management reflects ⨠CONSISTENCY and COMPLETION.
116.
WARNING Variable rewards are not a free pass. ⨠Your product still must address the itch.
117.
Do your users feel in control? AUTONOMY IS A PRE-REQUISITE. Source: Deci and Ryan on Self-Determination Theory
118.
Beware of FINITE VARIABILITY.
119.
INFINITE VARIABILITY sustains interest longer.
120.
Build variable rewards that satiate the users itch, but leave them wanting more.
121.
YOUR TURN TO REWARD YOUR USERS
122.
â Review your flow. Is the reward fulfilling, yet leaves the user wanting more? â Brainstorm 3 ways users search for variable reward. â˘Rewards of the Tribe - gratification from others. â˘Rewards of the Hunt - things, money or information. â˘Rewards of the Self - mastery, completion, competency, consistency.
123.
h k
124.
Users âinvestâ for future benefits. Social Capital Money Time Effort Emotional CommitmentPersonal Data
125.
Investments increase the likelihood
of the next pass through the Hook in ⨠TWO⨠ways.
126.
1.INVESTMENTS LOAD THE NEXT TRIGGER OF THE HOOK.
127.
Each new message posted on
128.
is an open invitation for an external trigger to be returned.
129.
INVESTMENTS STORE VALUE, ⨠improving the product with use.2.
130.
CONTENT
131.
DATA
132.
FOLLOWERS
133.
REPUTATION
134.
YOUR TURN TO GET USERS TO INVEST
135.
â Review your flow. What âbit of workâ are your users doing to increase the likelihood of returning? â Brainstorm 3 ways to add small investments into your user experience to: â˘Load the Next Trigger â˘Store Value â˘Content, Data, Followers, Reputation 5 min
136.
h kThe$HOOK$is$an$experience$designed$to$ connect$the$userâs$problem$to$your$solu7on.$
137.
Each pass through the Hook helps ⨠SHAPE USER PREFERENCES AND ATTITUDES.
138.
h k With%enough%frequency,% A"HABIT"IS"FORMED."
139.
The HOOK Canvas 1. What internal trigger is the product addressing? 2. What external trigger gets the user to the product? 4. Is the reward fulfilling, yet leaves the user wanting more? 3. What is the simplest behavior in anticipation of reward? 5. What âbit of workâ is done to increase the likelihood of returning?
140.
THE MORALITY OF MANIPULATION
141.
Designing ⨠habit-forming products is a form of manipulation.
142.
Users take our technologies to bed.
143.
They check our devices before saying âgood morningâ to loved ones.
144.
Quite possibly, the ⨠âCIGARETTE OF ⨠THIS CENTURY.â⨠- Ian Bogust
145.
What RESPONSIBILITY do we have when changing user behavior?
146.
THE WORLD IS FULL OF PROBLEMS TO FIX. Help others find meaning. Engage them in something important.
147.
Build the THE WORLD. you want to see in CHANGE
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