Suche senden
Hochladen
Hooked Workshop
â˘
349 gefällt mir
â˘
141,289 views
Nir Eyal
Folgen
Gesundheit & Medizin
Technologie
Melden
Teilen
Melden
Teilen
1 von 147
Jetzt herunterladen
Downloaden Sie, um offline zu lesen
Empfohlen
Enterprise Habit-Forming Products
Enterprise Habit-Forming Products
Nir Eyal
Â
Hooked on Finance - Creating habit-forming FinTech apps
Hooked on Finance - Creating habit-forming FinTech apps
Nathan Fulwood
Â
Hooked Model
Hooked Model
Nir Eyal
Â
Hooked - How to build habit forming products
Hooked - How to build habit forming products
PiXeL16
Â
Hooked â How to Build Habit-Forming Products - Nir Eyal
Hooked â How to Build Habit-Forming Products - Nir Eyal
Atlassian
Â
Hooked presentation and workshop
Hooked presentation and workshop
Charles Roels
Â
Hooked: How to Build Habit-Forming Products with Nir Eyal
Hooked: How to Build Habit-Forming Products with Nir Eyal
Nir Eyal
Â
Making a Marketplace: A Checklist for Online Disruption
Making a Marketplace: A Checklist for Online Disruption
Nir Eyal
Â
Empfohlen
Enterprise Habit-Forming Products
Enterprise Habit-Forming Products
Nir Eyal
Â
Hooked on Finance - Creating habit-forming FinTech apps
Hooked on Finance - Creating habit-forming FinTech apps
Nathan Fulwood
Â
Hooked Model
Hooked Model
Nir Eyal
Â
Hooked - How to build habit forming products
Hooked - How to build habit forming products
PiXeL16
Â
Hooked â How to Build Habit-Forming Products - Nir Eyal
Hooked â How to Build Habit-Forming Products - Nir Eyal
Atlassian
Â
Hooked presentation and workshop
Hooked presentation and workshop
Charles Roels
Â
Hooked: How to Build Habit-Forming Products with Nir Eyal
Hooked: How to Build Habit-Forming Products with Nir Eyal
Nir Eyal
Â
Making a Marketplace: A Checklist for Online Disruption
Making a Marketplace: A Checklist for Online Disruption
Nir Eyal
Â
How to Hook Customers with Habit-forming Products
How to Hook Customers with Habit-forming Products
Wrike
Â
Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products
Kissmetrics on SlideShare
Â
Brand Rules
Brand Rules
vedicproject
Â
Human Kind
Human Kind
triso01
Â
Test & Learn: Hooked - How to Build Habit Forming Products
Test & Learn: Hooked - How to Build Habit Forming Products
Optimizely
Â
How to Create Your BIG Idea
How to Create Your BIG Idea
Geoff McDonald
Â
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
Â
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
The Planning Lab
Â
Tips from Calvin and Hobbes on how to be a good customer
Tips from Calvin and Hobbes on how to be a good customer
Freshdesk Inc.
Â
Business Strategy + Brand Strategy
Business Strategy + Brand Strategy
VCU Brandcenter
Â
17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View
Jim MacLeod
Â
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty Neumeier
Liquid Agency
Â
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
Ivan Chernopyatko
Â
Jobs to be Done:Switch Workshop
Jobs to be Done:Switch Workshop
Business of Software Conference
Â
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
Yuan Wang
Â
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of Coffee
Graham Brown
Â
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and Friends
Stacy Kvernmo
Â
Engagement Vs Interruption
Engagement Vs Interruption
engagementvsinterruption
Â
The Brand Gap
The Brand Gap
Ishraq Dhaly
Â
Creative Disruption - A Visual RĂŠsumĂŠ
Creative Disruption - A Visual RĂŠsumĂŠ
Thomas Fiehn
Â
Nir Eyal, Designing for Habit-Formation, WarmGun 2013
Nir Eyal, Designing for Habit-Formation, WarmGun 2013
500 Startups
Â
Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012
Roger Dooley
Â
Weitere ähnliche Inhalte
Was ist angesagt?
How to Hook Customers with Habit-forming Products
How to Hook Customers with Habit-forming Products
Wrike
Â
Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products
Kissmetrics on SlideShare
Â
Brand Rules
Brand Rules
vedicproject
Â
Human Kind
Human Kind
triso01
Â
Test & Learn: Hooked - How to Build Habit Forming Products
Test & Learn: Hooked - How to Build Habit Forming Products
Optimizely
Â
How to Create Your BIG Idea
How to Create Your BIG Idea
Geoff McDonald
Â
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
Â
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
The Planning Lab
Â
Tips from Calvin and Hobbes on how to be a good customer
Tips from Calvin and Hobbes on how to be a good customer
Freshdesk Inc.
Â
Business Strategy + Brand Strategy
Business Strategy + Brand Strategy
VCU Brandcenter
Â
17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View
Jim MacLeod
Â
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty Neumeier
Liquid Agency
Â
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
Ivan Chernopyatko
Â
Jobs to be Done:Switch Workshop
Jobs to be Done:Switch Workshop
Business of Software Conference
Â
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
Yuan Wang
Â
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of Coffee
Graham Brown
Â
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and Friends
Stacy Kvernmo
Â
Engagement Vs Interruption
Engagement Vs Interruption
engagementvsinterruption
Â
The Brand Gap
The Brand Gap
Ishraq Dhaly
Â
Creative Disruption - A Visual RĂŠsumĂŠ
Creative Disruption - A Visual RĂŠsumĂŠ
Thomas Fiehn
Â
Was ist angesagt?
(20)
How to Hook Customers with Habit-forming Products
How to Hook Customers with Habit-forming Products
Â
Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products
Â
Brand Rules
Brand Rules
Â
Human Kind
Human Kind
Â
Test & Learn: Hooked - How to Build Habit Forming Products
Test & Learn: Hooked - How to Build Habit Forming Products
Â
How to Create Your BIG Idea
How to Create Your BIG Idea
Â
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Â
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
Â
Tips from Calvin and Hobbes on how to be a good customer
Tips from Calvin and Hobbes on how to be a good customer
Â
Business Strategy + Brand Strategy
Business Strategy + Brand Strategy
Â
17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View
Â
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty Neumeier
Â
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
Â
Jobs to be Done:Switch Workshop
Jobs to be Done:Switch Workshop
Â
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
Â
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of Coffee
Â
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and Friends
Â
Engagement Vs Interruption
Engagement Vs Interruption
Â
The Brand Gap
The Brand Gap
Â
Creative Disruption - A Visual RĂŠsumĂŠ
Creative Disruption - A Visual RĂŠsumĂŠ
Â
Ăhnlich wie Hooked Workshop
Nir Eyal, Designing for Habit-Formation, WarmGun 2013
Nir Eyal, Designing for Habit-Formation, WarmGun 2013
500 Startups
Â
Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012
Roger Dooley
Â
Bipolaraffectivedisorder 17-june-2016
Bipolaraffectivedisorder 17-june-2016
Psychiatrist in Dubai
Â
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
Board of Innovation
Â
Copy That Converts - Pubcon, Austin, 2013
Copy That Converts - Pubcon, Austin, 2013
Roger Dooley
Â
Designing Better Ways to Do Boring Things, Like Insurance
Designing Better Ways to Do Boring Things, Like Insurance
Shawn Roos
Â
Mind Over Matter: Choosing Your Attitude
Mind Over Matter: Choosing Your Attitude
Jon Hansen
Â
Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion
Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion
Roger Dooley
Â
Bending The World With Creativity
Bending The World With Creativity
Oje Ojeaga
Â
Introduction to Assumptions Mapping - Agile2016
Introduction to Assumptions Mapping - Agile2016
David Bland
Â
Brand 2012
Brand 2012
Tab Hanutsaha
Â
Adaptability Quotient - DevUp 2022.pdf
Adaptability Quotient - DevUp 2022.pdf
Angela Dugan
Â
THINKMAGENTA_BOOKLET_ENG.pdf
THINKMAGENTA_BOOKLET_ENG.pdf
ssuser6711e7
Â
Secret of Happiness
Secret of Happiness
Snawer Gill
Â
Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
Roger Dooley
Â
Grit is it a measure of success
Grit is it a measure of success
gaurav.kapil
Â
Accepting the Truth at Work: 3 Practical Tools
Accepting the Truth at Work: 3 Practical Tools
Janice Fraser
Â
Life Coach Presentation Template.pptx
Life Coach Presentation Template.pptx
PankajSatkar2
Â
How asking the 'wrong' questions can make us better creative?
How asking the 'wrong' questions can make us better creative?
YRVietnam
Â
Sex, Drugs and The Infinite Scroll: The biology behind engaging design.
Sex, Drugs and The Infinite Scroll: The biology behind engaging design.
fresh tilled soil
Â
Ăhnlich wie Hooked Workshop
(20)
Nir Eyal, Designing for Habit-Formation, WarmGun 2013
Nir Eyal, Designing for Habit-Formation, WarmGun 2013
Â
Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012
Â
Bipolaraffectivedisorder 17-june-2016
Bipolaraffectivedisorder 17-june-2016
Â
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
Â
Copy That Converts - Pubcon, Austin, 2013
Copy That Converts - Pubcon, Austin, 2013
Â
Designing Better Ways to Do Boring Things, Like Insurance
Designing Better Ways to Do Boring Things, Like Insurance
Â
Mind Over Matter: Choosing Your Attitude
Mind Over Matter: Choosing Your Attitude
Â
Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion
Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion
Â
Bending The World With Creativity
Bending The World With Creativity
Â
Introduction to Assumptions Mapping - Agile2016
Introduction to Assumptions Mapping - Agile2016
Â
Brand 2012
Brand 2012
Â
Adaptability Quotient - DevUp 2022.pdf
Adaptability Quotient - DevUp 2022.pdf
Â
THINKMAGENTA_BOOKLET_ENG.pdf
THINKMAGENTA_BOOKLET_ENG.pdf
Â
Secret of Happiness
Secret of Happiness
Â
Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
Â
Grit is it a measure of success
Grit is it a measure of success
Â
Accepting the Truth at Work: 3 Practical Tools
Accepting the Truth at Work: 3 Practical Tools
Â
Life Coach Presentation Template.pptx
Life Coach Presentation Template.pptx
Â
How asking the 'wrong' questions can make us better creative?
How asking the 'wrong' questions can make us better creative?
Â
Sex, Drugs and The Infinite Scroll: The biology behind engaging design.
Sex, Drugs and The Infinite Scroll: The biology behind engaging design.
Â
Mehr von Nir Eyal
Indistractable - How to Master the Skill of the Century
Indistractable - How to Master the Skill of the Century
Nir Eyal
Â
Slaying the Messaging Monster
Slaying the Messaging Monster
Nir Eyal
Â
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Nir Eyal
Â
Who's Really Addicting You to Technology?
Who's Really Addicting You to Technology?
Nir Eyal
Â
Happiness Hack - This One Ritual Made Me Much Happier
Happiness Hack - This One Ritual Made Me Much Happier
Nir Eyal
Â
4 Ways to Win Your Competitor's Customer Habits
4 Ways to Win Your Competitor's Customer Habits
Nir Eyal
Â
Mehr von Nir Eyal
(6)
Indistractable - How to Master the Skill of the Century
Indistractable - How to Master the Skill of the Century
Â
Slaying the Messaging Monster
Slaying the Messaging Monster
Â
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Â
Who's Really Addicting You to Technology?
Who's Really Addicting You to Technology?
Â
Happiness Hack - This One Ritual Made Me Much Happier
Happiness Hack - This One Ritual Made Me Much Happier
Â
4 Ways to Win Your Competitor's Customer Habits
4 Ways to Win Your Competitor's Customer Habits
Â
KĂźrzlich hochgeladen
đ°Call Girl In Bangaloreâď¸63788-78445đ° Call Girl service in Bangaloreâď¸Bangalo...
đ°Call Girl In Bangaloreâď¸63788-78445đ° Call Girl service in Bangaloreâď¸Bangalo...
gragneelam30
Â
Call 8250092165 Patna Call Girls âš4.5k Cash Payment With Room Delivery
Call 8250092165 Patna Call Girls âš4.5k Cash Payment With Room Delivery
Jyoti singh
Â
Electrocardiogram (ECG) physiological basis .pdf
Electrocardiogram (ECG) physiological basis .pdf
MedicoseAcademics
Â
7 steps How to prevent Thalassemia : Dr Sharda Jain & Vandana Gupta
7 steps How to prevent Thalassemia : Dr Sharda Jain & Vandana Gupta
Lifecare Centre
Â
Call Girls Bangalore - 450+ Call Girl Cash Payment đŻCall Us đ 6378878445 đ đ ...
Call Girls Bangalore - 450+ Call Girl Cash Payment đŻCall Us đ 6378878445 đ đ ...
gragneelam30
Â
Circulatory Shock, types and stages, compensatory mechanisms
Circulatory Shock, types and stages, compensatory mechanisms
MedicoseAcademics
Â
Dehradun Call Girls Service {8854095900} â¤ď¸VVIP ROCKY Call Girl in Dehradun U...
Dehradun Call Girls Service {8854095900} â¤ď¸VVIP ROCKY Call Girl in Dehradun U...
Sheetaleventcompany
Â
đChandigarh Call Girls Service đŻPiya đ˛đ8868886958đCall Girls In Chandigarh No...
đChandigarh Call Girls Service đŻPiya đ˛đ8868886958đCall Girls In Chandigarh No...
Sheetaleventcompany
Â
â¤ď¸Amritsar Escorts Serviceâď¸9815674956âď¸ Call Girl service in Amritsarâď¸ Amri...
â¤ď¸Amritsar Escorts Serviceâď¸9815674956âď¸ Call Girl service in Amritsarâď¸ Amri...
Sheetaleventcompany
Â
Call Girls Mussoorie Just Call 8854095900 Top Class Call Girl Service Available
Call Girls Mussoorie Just Call 8854095900 Top Class Call Girl Service Available
Janvi Singh
Â
Nagpur Call Girl Service đ9xx000xx09đJust Call Divyađ˛ Call Girl In Nagpur Nođ°...
Nagpur Call Girl Service đ9xx000xx09đJust Call Divyađ˛ Call Girl In Nagpur Nođ°...
Sheetaleventcompany
Â
đChandigarh Call Girls đŻRiya đ˛đ8868886958đCall Girls In Chandigarh Nođ°Advance...
đChandigarh Call Girls đŻRiya đ˛đ8868886958đCall Girls In Chandigarh Nođ°Advance...
Sheetaleventcompany
Â
Intramuscular & Intravenous Injection.pptx
Intramuscular & Intravenous Injection.pptx
saranpratha12
Â
Goa Call Girl Service đ9xx000xx09đJust Call Divyađ˛ Call Girl In Goa Nođ°Advanc...
Goa Call Girl Service đ9xx000xx09đJust Call Divyađ˛ Call Girl In Goa Nođ°Advanc...
Sheetaleventcompany
Â
Chandigarh Call Girls Service â¤ď¸đ 9809698092 đđŤŚIndependent Escort Service Cha...
Chandigarh Call Girls Service â¤ď¸đ 9809698092 đđŤŚIndependent Escort Service Cha...
Sheetaleventcompany
Â
đ Chennai Sexy Auntyâs WhatsApp Number đđ 7427069034 đđ Justđ˛ Call Ruhi Colle...
đ Chennai Sexy Auntyâs WhatsApp Number đđ 7427069034 đđ Justđ˛ Call Ruhi Colle...
rajnisinghkjn
Â
Shazia Iqbal 2024 - Bioorganic Chemistry.pdf
Shazia Iqbal 2024 - Bioorganic Chemistry.pdf
Trustlife
Â
Gastric Cancer: ĐĄlinical Implementation of Artificial Intelligence, Synergeti...
Gastric Cancer: ĐĄlinical Implementation of Artificial Intelligence, Synergeti...
Oleg Kshivets
Â
tongue disease lecture Dr Assadawy legacy
tongue disease lecture Dr Assadawy legacy
DrMohamed Assadawy
Â
ANATOMY AND PHYSIOLOGY OF RESPIRATORY SYSTEM.pptx
ANATOMY AND PHYSIOLOGY OF RESPIRATORY SYSTEM.pptx
Swetaba Besh
Â
KĂźrzlich hochgeladen
(20)
đ°Call Girl In Bangaloreâď¸63788-78445đ° Call Girl service in Bangaloreâď¸Bangalo...
đ°Call Girl In Bangaloreâď¸63788-78445đ° Call Girl service in Bangaloreâď¸Bangalo...
Â
Call 8250092165 Patna Call Girls âš4.5k Cash Payment With Room Delivery
Call 8250092165 Patna Call Girls âš4.5k Cash Payment With Room Delivery
Â
Electrocardiogram (ECG) physiological basis .pdf
Electrocardiogram (ECG) physiological basis .pdf
Â
7 steps How to prevent Thalassemia : Dr Sharda Jain & Vandana Gupta
7 steps How to prevent Thalassemia : Dr Sharda Jain & Vandana Gupta
Â
Call Girls Bangalore - 450+ Call Girl Cash Payment đŻCall Us đ 6378878445 đ đ ...
Call Girls Bangalore - 450+ Call Girl Cash Payment đŻCall Us đ 6378878445 đ đ ...
Â
Circulatory Shock, types and stages, compensatory mechanisms
Circulatory Shock, types and stages, compensatory mechanisms
Â
Dehradun Call Girls Service {8854095900} â¤ď¸VVIP ROCKY Call Girl in Dehradun U...
Dehradun Call Girls Service {8854095900} â¤ď¸VVIP ROCKY Call Girl in Dehradun U...
Â
đChandigarh Call Girls Service đŻPiya đ˛đ8868886958đCall Girls In Chandigarh No...
đChandigarh Call Girls Service đŻPiya đ˛đ8868886958đCall Girls In Chandigarh No...
Â
â¤ď¸Amritsar Escorts Serviceâď¸9815674956âď¸ Call Girl service in Amritsarâď¸ Amri...
â¤ď¸Amritsar Escorts Serviceâď¸9815674956âď¸ Call Girl service in Amritsarâď¸ Amri...
Â
Call Girls Mussoorie Just Call 8854095900 Top Class Call Girl Service Available
Call Girls Mussoorie Just Call 8854095900 Top Class Call Girl Service Available
Â
Nagpur Call Girl Service đ9xx000xx09đJust Call Divyađ˛ Call Girl In Nagpur Nođ°...
Nagpur Call Girl Service đ9xx000xx09đJust Call Divyađ˛ Call Girl In Nagpur Nođ°...
Â
đChandigarh Call Girls đŻRiya đ˛đ8868886958đCall Girls In Chandigarh Nođ°Advance...
đChandigarh Call Girls đŻRiya đ˛đ8868886958đCall Girls In Chandigarh Nođ°Advance...
Â
Intramuscular & Intravenous Injection.pptx
Intramuscular & Intravenous Injection.pptx
Â
Goa Call Girl Service đ9xx000xx09đJust Call Divyađ˛ Call Girl In Goa Nođ°Advanc...
Goa Call Girl Service đ9xx000xx09đJust Call Divyađ˛ Call Girl In Goa Nođ°Advanc...
Â
Chandigarh Call Girls Service â¤ď¸đ 9809698092 đđŤŚIndependent Escort Service Cha...
Chandigarh Call Girls Service â¤ď¸đ 9809698092 đđŤŚIndependent Escort Service Cha...
Â
đ Chennai Sexy Auntyâs WhatsApp Number đđ 7427069034 đđ Justđ˛ Call Ruhi Colle...
đ Chennai Sexy Auntyâs WhatsApp Number đđ 7427069034 đđ Justđ˛ Call Ruhi Colle...
Â
Shazia Iqbal 2024 - Bioorganic Chemistry.pdf
Shazia Iqbal 2024 - Bioorganic Chemistry.pdf
Â
Gastric Cancer: ĐĄlinical Implementation of Artificial Intelligence, Synergeti...
Gastric Cancer: ĐĄlinical Implementation of Artificial Intelligence, Synergeti...
Â
tongue disease lecture Dr Assadawy legacy
tongue disease lecture Dr Assadawy legacy
Â
ANATOMY AND PHYSIOLOGY OF RESPIRATORY SYSTEM.pptx
ANATOMY AND PHYSIOLOGY OF RESPIRATORY SYSTEM.pptx
Â
Hooked Workshop
1.
h kHooked⨠â¨@nireyal
2.
Products can profoundly ⨠CHANGE OUR BEHAVIORS.
3.
100âs of millions of users⌠âŚand 100âs of millions of dollars.
4.
PA TT E SN R ?
5.
I wrote this ⌠⌠more at: NirAndFar.com
6.
Close your eyes.
7.
HOWDIDYOUFEEL?
8.
When we FEEL AN ITCH we seek to SCRATCH IT.
9.
The brain associates behaviors that ⨠PROVIDE A SOLUTION⨠to whatever problem it encounters.
10.
The SOLUTION TO ⨠OUR DISCOMFORT ⨠is found in the productâs use.
11.
Images of chocolate bring both pleasure and stress to âcravers.â Source: Rodriguez et al 2005
12.
STRESS is a precondition for addiction. Source: Heilig and Koob 2007
13.
We are not designing for addiction NOT must be in graphic Do not design for addiction.
14.
A BEHAVIOR DONE WITH CONSCIOUS THOUGHT LITTLE OR NO ⨠hab¡it
15.
Habitscanbeusedforgood.
16.
17.
1. FREQUENCY Source: Judah, G; Gardner, B; Aunger, R; 2013
18.
2. ATTITUDE CHANGE Source: Judah, G; Gardner, B; Aunger, R; 2013
19.
Harnessing VERY GOOD HABITS can be FOR BUSINESS.
20.
Creating consumer habits drives ⨠HIGHER CUSTOMER LIFETIME VALUE (CLTV).
21.
Creating consumer habits gives companies GREATER FLEXIBILITY TO INCREASE PRICES.
22.
Creating consumer habits ⨠SUPERCHARGES GROWTH.
23.
Creating consumer habits INCREASES DEFENSIBILITY.
24.
However, forming new habits is HARD WORK
25.
AND EXCEPTIONALLY RARE.
26.
But if your business requires âunprompted user engagement,â
27.
A design pattern to help⨠FORM BETTER PRODUCT HYPOTHESES.
28.
BUILDING IS EXPENSIVE
29.
INCREASE YOUR ODDS OF SUCCESS.
30.
h kThe$HOOK$is$an$experience$designed$to$ connect$the$userâs$problem$to$your$solu7on.$
31.
h k with%enough%% FREQUENCY%% to%% FORM+A+HABIT.+
32.
NOW IT IS YOUR
TURN
33.
â Get into groups of 2 or 3. â Describe your product or service. â
Pick one product with one user.
34.
â Why does your business require a habit? â What problem are users coming to solve? â
How do they currently solve the problem and why does it need a new solution?
35.
â What action do you want to make into a habit? â How frequently do you expect users to engage?
36.
h kA"Hook"has"4"parts:"
37.
h k
38.
Triggers come in two flavors:⨠EXTERNAL & ⨠INTERNAL
39.
EXTERNAL TRIGGERS⨠The information for what to do next is within the trigger. Billboards SO DA
40.
INTERNAL TRIGGERS⨠The information for what to do next is informed ⨠through an association in the userâs memory.
41.
Negative emotions are POWERFUL INTERNAL TRIGGERS. lost indecisive tense fatiguedinferior bored confused fear of loss dissatisfied powerless discouraged lonesome
42.
People who are DEPRESSED CHECK EMAIL MORE OFTEN. Source: Kotikalapudi et
al 2012
43.
When we feel LONELY we use
44.
When we feel UNSURE we use
45.
When we are BORED we use
46.
Do you know
your customerâs INTERNAL TRIGGER?
47.
Jack Dorsey on Narratives
48.
IT#ALL#STARTS#WITH#A# NARRATIVE.! â(If)!you!want!to!build!a!product! that!is!relevant!to!folks,!you!need! to!put!yourself!in!their!shoes!and! you!need!to!write!a!story!from! their!side.â! .#Jack#Dorsey#
49.
1952 INSTANT CAKE MIX WAS A MARKETING FAILURE. Betty Crocker assumed that customers wanted convenience but âJust add waterâ did not sell. Source: âFinding Betty Crockerâ, Susan Marks
50.
WHY DO WE MAKE CAKE? â¨â¨ to give and receive love from people we care about.
51.
DEPRECATED A FEATURE
52.
What triggers make so habit-forming?
53.
external triggers
54.
of losing the moment. solves the pain
55.
But is also a social network. Urgeto preserve Stressed Lonely Curious Insecurity Bored
56.
YOUR TURN TO BUILD A NARRATIVE
57.
BUILD YOUR NARRATIVE â Who is the user? â What are they doing immediately before your intended habit?
58.
INTERNAL TRIGGERS â Come up with 3 internal trigger hypotheses (emotions, routines, situationsâŚ) â Which internal trigger occurs most often? â
Every time _______ , the user ________.
59.
EXTERNAL TRIGGERS â Where and when can you insert your external triggers? â How can you be in front of the user when her internal trigger fires? â
Think of 3 ârational ideasâ and 3 âcrazy ideas.â
60.
HYPOTHESIS HOMEWORK â Are your assumptions correct? â Is your narrative really happening? â
âGet out of the building.â â Steve Blank â Test your biggest assumptions first and cheaply.
61.
Take a break âHookâ by Blues Traveler
62.
h k
63.
The SIMPLEST BEHAVIOR in anticipation of a reward.
64.
Scroll
65.
Search
66.
Play
67.
According to BJ Fogg, for any behavior to occur, we need MOTIVATION, ABILITY, and a TRIGGER b=m+a+t
68.
âTHE ENERGY FOR ACTIONâ mo¡ti¡va¡tion -Edward Deci
69.
THERE ARE SIX FACTORS THAT CAN INCREASE MOTIVATION. SeekingPleasure⨠AvoidingPain⨠SeekingHope⨠AvoidingFear⨠SeekingAcceptance⨠AvoidingRejection Source: Dr. BJ Fogg, Stanford University
70.
Seeking HOPE
71.
Seeking PLEASURE
72.
Avoiding FEAR
73.
⨠Seeking ACCEPTANCE
74.
ABILITY the capacity to
do a particular action
75.
Time% $ Six$factors$can$increase$or$decrease$ability. % Money% Physical%eďŹort% Brain%cycles% Social%deviance%
Non8rou:ne% Source:%Dr.%BJ%Fogg,%Stanford%University%
76.
Fogg Behavior Model MOTIVATION ABILITY Level of motivation and ability determines if action will occur. Source: Dr. BJ Fogg, Stanford University TRIGGER SUCCEEDS TRIGGER FAILS
77.
Should designers MOVE MOTIVATION OR ABILITY FIRST?
78.
You can try to increase motivationâŚ
79.
âŚbut youâll often get the same results.
80.
through the years 2009 2010 2011
2012 TODAY
81.
2009 2010 2011 2012 through the years TODAY
82.
2009 2010 2011
2012 TODAY through the years
83.
YOUR TURN TO SIMPLIFY THE ACTION
84.
Users are on a path to solving a problem. Internal Trigger Product Interface Reward/Pain Alleviation
85.
users take action to alleviate pain. Internal Trigger Product Interface 1. Open App 2. Log-in (sometimes) 3.
Scroll & Read Reward/Pain Alleviation
86.
Map the path users take to scratch their itch.
87.
Find the âscarcest resourceâ â Review your flow. Where is the action most difficult? â Which resource is lacking? â
What are 3 testable ways to make the action easier? â˘Time â˘Money â˘Physical effort â˘Brain cycles (too confusing) â˘Social deviance (outside norm) â˘Non-routine (too new)
88.
h k
89.
studied by Olds & Milner. NUCLEUS It all starts with the ACCUMBENS Source: Olds and Milner, 1945
90.
The nucleus accumbens ⨠is activated when ⨠we crave.
91.
Olds & Milner Notexactly. stimulating pleasure? Were
92.
They were stimulating the ⨠STRESS OF DESIRE.
93.
Our reward system activates ⨠with anticipation Source: Knutson et al 2001
94.
⌠and calms when ⨠we get what we want. Source: Knutson et al 2001
95.
Thatâs the ITCH we seek to SCRATCH.
96.
There is a way to supercharge the stress of desire.
97.
98.
IS FASCINATING. THE UNKNOWN Variability causes us to focus and engage
99.
âŚand increases behavior.
100.
The nucleus accumbens is stimulated by variability.
101.
3 types of VARIABLE REWARDS TRIBE HUNT SELF Habit-forming tech uses 1 OR MORE
102.
TRIBE SEARCH FOR SOCIAL REWARDS
103.
partnershipempatheticjoy competition
104.
We Like social rewards.
105.
Fast variable rewards
106.
We value recognition and cooperation
107.
HUNT SEARCH FOR RESOURCES
108.
Stems from the hunt for food and resources
109.
Hunt for variable material rewards
110.
Hunt for variable material rewards
111.
Hunt ⨠for variable information ⨠rewards.
112.
Hunters on scroll pages.
113.
SELF SELF-ACHIEVEMENT SEARCH FOR
114.
Leveling-up reflects MASTERY and COMPETENCY.
115.
Inbox or task management reflects ⨠CONSISTENCY and COMPLETION.
116.
WARNING Variable rewards are not a free pass. ⨠Your product still must address the itch.
117.
Do your users feel in control? AUTONOMY IS A PRE-REQUISITE. Source: Deci and Ryan on Self-Determination Theory
118.
Beware of FINITE VARIABILITY.
119.
INFINITE VARIABILITY sustains interest longer.
120.
Build variable rewards that satiate the users itch, but leave them wanting more.
121.
YOUR TURN TO REWARD YOUR USERS
122.
â Review your flow. Is the reward fulfilling, yet leaves the user wanting more? â Brainstorm 3 ways users search for variable reward. â˘Rewards of the Tribe - gratification from others. â˘Rewards of the Hunt - things, money or information. â˘Rewards of the Self - mastery, completion, competency, consistency.
123.
h k
124.
Users âinvestâ for future benefits. Social Capital Money Time Effort Emotional CommitmentPersonal Data
125.
Investments increase the likelihood
of the next pass through the Hook in ⨠TWO⨠ways.
126.
1.INVESTMENTS LOAD THE NEXT TRIGGER OF THE HOOK.
127.
Each new message posted on
128.
is an open invitation for an external trigger to be returned.
129.
INVESTMENTS STORE VALUE, ⨠improving the product with use.2.
130.
CONTENT
131.
DATA
132.
FOLLOWERS
133.
REPUTATION
134.
YOUR TURN TO GET USERS TO INVEST
135.
â Review your flow. What âbit of workâ are your users doing to increase the likelihood of returning? â Brainstorm 3 ways to add small investments into your user experience to: â˘Load the Next Trigger â˘Store Value â˘Content, Data, Followers, Reputation 5 min
136.
h kThe$HOOK$is$an$experience$designed$to$ connect$the$userâs$problem$to$your$solu7on.$
137.
Each pass through the Hook helps ⨠SHAPE USER PREFERENCES AND ATTITUDES.
138.
h k With%enough%frequency,% A"HABIT"IS"FORMED."
139.
The HOOK Canvas 1. What internal trigger is the product addressing? 2. What external trigger gets the user to the product? 4. Is the reward fulfilling, yet leaves the user wanting more? 3. What is the simplest behavior in anticipation of reward? 5. What âbit of workâ is done to increase the likelihood of returning?
140.
THE MORALITY OF MANIPULATION
141.
Designing ⨠habit-forming products is a form of manipulation.
142.
Users take our technologies to bed.
143.
They check our devices before saying âgood morningâ to loved ones.
144.
Quite possibly, the ⨠âCIGARETTE OF ⨠THIS CENTURY.â⨠- Ian Bogust
145.
What RESPONSIBILITY do we have when changing user behavior?
146.
THE WORLD IS FULL OF PROBLEMS TO FIX. Help others find meaning. Engage them in something important.
147.
Build the THE WORLD. you want to see in CHANGE
Jetzt herunterladen