How social media influence in purchasing power of buyer
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This is PPT is analysis of "How Social Media Influence in purchasing power of buyer", a survey conducted by me during the final year of MBA
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How social media influence in purchasing power of buyer
- 2. Executive Summary Social media use is increasing and with that, more companies are investing time and money to market via social networks The objective of the study is to understand the consumer buying behavior and influence of social media in decision making.
- 3. What is Social Media? Computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media are widely used in marketing of products and services. Social media technologies take on many different forms including blogs, business networks, enterprise social networks, forums, micro blogs, photo sharing, video sharing and virtual worlds.
- 4. Social Media Statistics Internet Users Active Mobile Internet User Active Social Media Users Active Mobile Social Media Users AverageTime Spent on Social Media Top 3 Network in India Source: We are social-India
- 5. Research Methodology A primary research was carried out through a questionnaire A questionnaire was mailed to people, posted on social media sites Data Source: Primary, Secondary Target audience was from different age groups and genders Sample Size: 110
- 7. Male, 66.40% Female, 33.60% Gender Classification Male Female Less than 18 1% 18-25 77% 25-45 20% 45-60 2% More than 60 0% Age Group Less than 18 18-25 25-45 45-60 More than 60 Yes, 96.40% No,3.60% Social Media Usage Yes No 84.50% 29.10% 49.10% 29.10% 33.60% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Facebook Twitter Youtube Google+ Other Social Media Sites
- 8. Strongly Disagree, 4.50% Disagree, 6.40% Neither agree nor disagree, 23.60% Agree, 53.60% StronglyAgree, 11.80% Advantage of SNS Over Traditional Media Strongly Disagree Disagree Neither agree nor disagree Agree StronglyAgree Yes, 69.10% No, 30.90% Seeking Opinion of SNS’s Friends Yes No Getting user review, 62.70% Offers from the brands, 57.30% More Communication, 36 Update of Product/Service, 50.90% Benefit from SNS Getting user review Offers from the brands More Communication Update of Product/Service
- 9. Strongly Disagree, 5.50% Disagree, 11.80% Neither Agree nor disagree, 18.20% Agree, 58.20% Strongly Agree, 6.40% 0% 10% 20% 30% 40% 50% 60% 70% Strongly Disagree Disagree Neither Agree nor disagree Agree Strongly Agree Influence of SNS in purchasing Decision Consistently, 5.50% Usually, 30% Often,23.60% Sometimes, 40.90% Seldom,0% How often people purchase after reading Review Consistently Usually Often Sometimes Seldom Yes, 53.60% No,46.40% Connectivity with Brand/organization on SNS Yes No
- 10. Conclusion More than 60% people agreed that social media influence in their purchasing decision Around 70% people seek opinion of SNS’s friends More than 90% people are purchasing service/product after reading review online Recommendation Proper use of social Media will definitely influence people’s purchasing decision and convert it into potential lead or sales of product