The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
Google - Shaping the Funnel
1. Google Confidential and Proprietary 1
Shaping the Funnel
Increasing Online Reservations for Amari
Vinoaj Vijeyakumaar
Customer Solutions Engineer, Google Southeast Asia
http://twitter.com/vinoaj
2. Google Analytics Master Class 2010 #gamc
How much hard work do you put
in to deliver visitors to your
checkout flow only for them to
leave ?
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6. Google Analytics Master Class 2010 #gamc
In an Ideal World
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Leaking
Visitors
No Lost
Visitors
7. Google Analytics Master Class 2010 #gamc 7
• 11 Branded and 7 Managed Properties in Thailand
• Highly reliant on website to be a driver of
ecommerce revenue
• Early-adopter of Google Analytics
• Reliant on Google Analytics to identify profitable
revenue channels and opportunities to increase
sales
• Focus on user experience
9. Google Analytics Master Class 2010 #gamc
What can give us the answers?
Google Analytics
9
+
Web Analyst
(part detective, part creative thinker)
Actionable Insights
=
10. Google Analytics Master Class 2010 #gamc
Funnel Conversion Rate
• 42,000 visitors researched,
evaluated, now ready to
purchase
• Only 3.76% purchased
• 96% abandonment rate
• Potential to do better!
10
Some time in the past, during an
undisclosed time period
19. Google Analytics Master Class 2010 #gamc
Credit Card Details
• Hard work has been done: you’ve brought the visitor to the payment page
• Now to ensure that they make the payment!
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24. Google Analytics Master Class 2010 #gamc
Fast Forward a Few Weeks
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In the space of a few weeks:
• 6 additional paying visitors per 1000 visitors
• Average of an additional $3000 per 1000 visitors
• Potential new loyal customers
25. Google Analytics Master Class 2010 #gamc
Influencing New Site Design
Apply data-driven learnings to infuence new site design
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