BY: NINE HERTZBY: NINE HERTZ
8 Ultimate Mobile App Marketing Stats
You Must Know

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The continuous growth of smartphones and apps
strongly indicates that mobile app industry has a
bright future.
Nobody could have imagined that the
smartphone will become an essential part of life
& we will feel incomplete without it.
8 Ultimate Mobile App Marketing Stats You Must Know

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From developing a mobile app to its launch, it all need
to get a deep insight of the current market statistics so
that you can plan your marketing strategy accordingly.
The time when smartphones were born, one could
quickly dive into the hundreds of statistics and measure
what things are rocking in the industry and what should
be the next strategy.
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But, the competition is growing year over year which
leaves you scratching your head to be really sure about
the next marketing plan.
Sometimes it is disappointing when you don’t find
anything useful in the tons of statistical reports available
on the internet, that can add value to your mobile
marketing plan.
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Thus, you need to spend many hours to explore the
trending metrics about the smartphone market.
To help you with that, Nine Hertz has researched
and prepared a compilation of useful mobile app
statistics that can actually help you to create a smart
app marketing strategy.
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1. In 2015, the total mobile subscriptions (7.4b) has outnumbered
the world’s population (7.3b) and it is expected to rapidly rise in
the forthcoming years.
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2. Smartphone application usage grew 58% in 2015
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As per the study conducted by Flurry Analytics, the smartphone app usage grew by
58% in 2015.
Here is what the analytics actually says:
• The most interesting thing came out is that 40% of this 58% total smartphone
application usage, was emanated from the existing users, which was recorded 20%
only in 2014 and 10% in 2013.
• The biggest hike was seen in the app category ‘personalization’ which grew by 332%.
News and magazines category was at the second rank covering 135% growth rate.
• The least growth of only 21% was seen in the category Music, Media &
Entertainment.
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3. Total Time spent on Android apps skyrocketed in 2015
Smartphone apps are growing so rapidly
that it has become one of the leading
digital media platform in the world. These
days, people spent most of their time by
using different apps on their mobile
phones
App Annie reported that the total time
spent on mobile applications increased by
63% in 2015 which sounds pretty amazing.
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4. Time Spent on Mobile Apps Grew as compared to TV
A recent Flurry report reveals that US consumers spend
more time on mobile apps than TV.
We can say “smartphone screes are ahead from the TV
screens”.
In 2014, the average time spent on mobile apps was 139
minutes and in 2015 it reached to 198 minutes a day i.e.
3 hours 18 minutes.
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5. 2015 Black Friday traffic & sales outpaced the desktop for
the very first time
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Mobile marketing statistics that will
drive the future
1. App Downloads: Google Play will be the leading store by 2020
However, Android play store has been always a winner in terms of number of
app downloads.
App Annie reported that it will be the primary leader by the end of 2020 with
166.4 billion app downloads (almost triple of app downloads in 2015).
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8 Ultimate Mobile App Marketing Stats You Must Know

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2. Mobile App Revenue: Apple iOS will touch the highest level
in 2020
Despite of Android being the winner in number of app downloads, it still could
not touch the revenue level of Apple.
In 2015, the number of Android app downloads was twice of iOS apps, but still
Apple earned 75% more revenue.
Statistics says, that the gross annual revenue of Apple would be almost double
than it was in 2015 by reaching at $44.8 billion in 2020.
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8 Ultimate Mobile App Marketing Stats You Must Know

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Due to the convenient shopping as well as the easy payment transaction, the
eCommerce, mobile industry is continually evolving with the new trends and
technologies.
Also, the users believe that they can get better options and deals with online
purchasing.
After owning the app only platform by Myntra, they got better customer
experience than the website, which clearly indicates that users prefer
smartphone application to purchase.
3. M Commerce buyers would cross 1 billion in 2018.
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In 2012 the m-commerce buyers were only 210 millions which is predicted to cross 1 billion by
the end of 2018.
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4. Global mobile Ad spending is amounted to surpass 195.55
billion by the end of 2019
With an average 3 hours spent by users on smartphones, the mobile ad
spending is strongly contributing to change the face of the digital media
market.
The growing dependency of users on phones, greatly prompting the businesses
to spend on mobile ads consequently which is giving a big rise to the mobile
media market.
Insight from eMarketer’s mobile ad spending report says that, by 2019, the
total smartphone ad spending would surpass 195.55 billion which was only
amounted 68.69 billion in 2015.
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8 Ultimate Mobile App Marketing Stats You Must Know

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We have almost entered into the mobile connected environment where the
business market is majorly driven by smartphones. For the successful execution
of your marketing strategy, no other platform is as powerful as the
smartphones.
We are sure that the above compilation of mobile app statistics would be
definitely useful for you to plan your next business marketing strategy.
Conclusion
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References
http://www.flurry.com/
https://www.appannie.com/
http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/infographic/blackfriday-2015.html
http://venturebeat.com/2016/01/20/app-annie-2015-google-play-saw-100-more-downloads-than-the-ios-app-store-but-apple-
generated-75-more-revenue/
http://www.livemint.com/Companies/YoEdYGrUlbERPk6bsLUdSP/Apponly-Myntra-generates-annualized-sales-of-500-million.html
http://www.statista.com/statistics/374623/mobile-commerce-buyers-worldwide/
http://www.emarketer.com/
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