Media colour scheme and fonts

1. Seventeen is a teen magazine that often has musicians as cover stars (Above: Iggy Azalia, Victoria Justice and
Meghan Trainor). There is often a pastel colour scheme with the exceptions of black and vibrant pinks but often very
light colours are used throughout. Fonts are all serif or decorative with the exception of the mast head which is a sans
serif font, making it stand out from the rest of the cover.

2. Grazia goes against what the majority of magazines around at the moment do because it uses a large variety of
fonts including serif, sans serif and decorative fonts that somehow work very well together. Overall, white is a
continued colour scheme however, the accompanying colours differ from issue to issue to work with the cover image
and season that it is released as it is mainly a fashion magazine.

4. Font
TypesSans Serif
Sans Serif fonts are fonts which don’t
have the flicks , called ‘serifs’ at the
end of them. They are usually
considered to be a more modern font
style and are widely used in
advertising. Examples of sans serif
fonts are:
•Calibri
•Adobe Gothic
•Arial
•Franklin Gothic
Serif
Serif fonts are fonts with flicks (serifs).
They are considered an older style of
font and are widely used in
newspapers. Examples of serif fonts
are:
•Century
•Georgia
•Times New Roman
•Mongolian Bait i
Script
Script fonts are based on handwriting
and the fluidity/movement of
handwriting. Script fonts are often used
in fashion and art to create slogans.
Examples of script fonts are:
•Comic Sans
•Bradley Hand
•Freestyle Script
•Lucinda Handwriting
Decorative
Decorative fonts are, as the name
suggests, embellished lettering. They are
often used on posters and other media
such as album artwork. Decorative fonts
include:
•AR BONNIE
•AR DARLING
•AR DESTINE
•AR DELANEY
Heavy/Light
Fonts can also be categorised into
heavy and light fonts. Heavy fonts
have a thicker line where as light
fonts are thinner in form
Heavy
Light

5. Masthead Fonts
After looking through a wide
variety of different fonts for my
masthead, I settled upon using
Budmo Jiggler which is
decorative font. It contains
small circles which are
reminiscent of large lit signs
which I feel really reflects the
image of the pop genre. I also
thought that it would draw
attention to the masthead and
make it more obvious than any
of the other fonts I looked at.

6. Cover line and contents page fonts
Having looked at many different
font options, I have chosen to
use Impact as my cover line font
as it is very bold and eye
catching and is often used by
teen pop magazines like mine.
I have decided upon using
Arial Narrow as the font for my
contents page because, as a
sans serif font, it is modern
looking and still within keeping
with the simplicity of my
magazine’s appearance.

7. Double Page Spread and Pull Quote
fonts I have chosen to use Arial
as my Double Page
Spread font because it is
easily readable and
because it is a sans serif
font, it keeps within the
modern design of my
magazine.
I really wanted to use a script
font for my pull quote font as I
wanted to give the impression
of hand written answers within
my interview to make it seem
more personal to the reader. I
eventually chose to use
Freestyle Script as I felt that it
looked the most genuine of all
the script fonts whilst remaining
readable.

8. Masthead font
21st
Century-AR
ChristY21st
Century – AR
BONNIE (Bold)
21st
Century-MV Boli
21st
Century- Times New Roman
Pop’s New Princess-AR Delaney
21st
Century-Monotype Corsiva
21st
Century-AR JULIAN
Cover line font
Pop’s New Princess- Aharoni
21st
Century- Arial Black
Pop’s New Princess-AR DESTINE
Pop’s New Princess-Impact
Pop’s New Princess-Calibri (Body)
Pop’s New Princess-Veranda
Contents Page font
Page 5-Arial Narrow
Page 5-Century Gothic
Page 5-Corbel
Page 5- Kalinga
Page 5-Raavi
DPS font
Molly Barren-Calibri (Body)
Molly Barren-Arial
Molly Barren-Century Gothic
Molly Barren-Meiryo
Pull Quote font
“I love my fans”- Bradley Hand ITC
“I love my fans”- Kristen ITC
“I love my fans”- Freestyle Script
“I love my fans”- Lucinda Handwriting
“I love my fans”- Pristina
t
Century-Budmo Jiggler

9. I used the complementary
setting on kuler.com to
create these colour
schemes. Complementary
colours are opposite on the
colour wheel. I don’t really
like these because they look
a bit mismatched.
I used the analogous
setting on kuler.com to
create these colour
schemes. Analogous
colours are next to each
other on the colour
wheel. I really like the
blues and would like to
mix them with the
pinks
I chose to create my own
custom colour scheme
because I wanted to mix
the blues and pinks to fit
with my photographs and
the genre of my magazine.

10. I used the complementary
setting on kuler.com to
create these colour
schemes. Complementary
colours are opposite on the
colour wheel. I don’t really
like these because they look
a bit mismatched.
I used the analogous
setting on kuler.com to
create these colour
schemes. Analogous
colours are next to each
other on the colour
wheel. I really like the
blues and would like to
mix them with the
pinks
I chose to create my own
custom colour scheme
because I wanted to mix
the blues and pinks to fit
with my photographs and
the genre of my magazine.