2. Theming from Scratch
You have to have a grasp of:
WordPress Loops, functions, actions, and more
PHP
CSS
Web Standard coding
Keen eye for clean yet colorful design
What your client wants
What works marketing wise
3. Theming While Using A Framework
The same for using a Framework, but you are
customizing it for use. A lot of design and code
elements already exist, but you may have to
add more custom elements outside of the
original framework.
10. Tips to consider what to do when
designing for yourself or clients
• Will it draw in the visitor to do what you want
them to do?
• Is it necessary?
• Will the site be accessible in most browsers?
• How fast will it load?
• Is it optimized enough for the search engines?
• How easy is it to use as a visitor and as a user?
11. How to make sure you are explaining to clients
how WordPress can work wonders for them
versus other methods?
Research their niche
Answer how you can help them get ahead
How easy it will be to maintain the site
Previous case studies of other projects you
have done
12. Client Questionnaire Cheat Sheet
• Colors
• Are there sites out there that have design
elements they like
• What they want to ultimately do with their site
(e-commerce? blog? services? Etc…)
• Timeframe
• Ideal Budget (especially in lower populated areas)
• SEO work? Virtual Assistant work? Etc… you can
do these yourself or refer to a colleague & work
out an affiliate rate
13. Book Resources
WordPress All-In-One Desk Reference by Lisa
Sabin-Wilson
Digging Into WordPress by Jeff Starr and Chris
Coyier
(refer to http://wordpress.org/about/books/ for
more great WordPress related books)