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The Latino as Boss
- 4. 16 percent increase in Latino population in
the United States to a total of 50 million.
U.S. Census 2010
- 8. 14.9 percent repair
& maintenance, &
personal & laundry
services
13.9 percent
administrative & support,
waste management, &
remediation services
15.1 percent
construction
8.9 percent
transportation
& warehousing
10.4 percent
health care &
social assistance
47 percent
- 9. Latinos with 5 years or more in business
experience are reporting above average profits
- 16. Corporations can attest to this through their use of
Latino celebrities to influence the Latino communities
buying decisions.