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By Nilay Demir
 MK is a global luxury lifestyle brand with a jet-
set aesthetic that combines elements of style,
elegance and sport.
 P...
 Focus on primarily Facebook
o They have the most followers on Facebook
o They have less limitations than other social ne...
 The website just has a celebrity wears on the
red carpet.
 Create a section for celebrities who uses MK
products in the...
 MK has been already using Michael Kors, MK,
Michael Kors outlet Michael Kors watches as a
keyword.
 They released their...
 They should use
 “Jet society” as a keyword to tie up to Jet Set.
 “Essential style” to link to fall essentials and
st...
 The brand’s website is a mobile user friendly.
The website detects if you are coming from a
smartphone or desktop, and a...
 Michael Kors surprisingly doesn’t have a mobile
app.
 Create an app that has a product barcode scan
section to allows u...
 The MK app promote goods, events and ideas
based on user’s personalized information such as
location, gender and enable ...
 Facebook&Pinterest Marketing 10,000+4,000 14,000/mo.
 Monitoring, Audit, Custom, Employee, Promoted Posts, Sponsored
St...
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Michael Kors Strategic Marketing Plan
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Michael Kors Digital Marketing Strategy

  1. 1. By Nilay Demir
  2. 2.  MK is a global luxury lifestyle brand with a jet- set aesthetic that combines elements of style, elegance and sport.  People who is 25-54 years old with the high income and aspire to live an elite, glamorous yet comfortable lifestyle.
  3. 3.  Focus on primarily Facebook o They have the most followers on Facebook o They have less limitations than other social networks  Focus Pinterest o It has a lot of fashion related content o The brand’s target market is fashion-conscious people.  Click through rate evaluates Campaign’s effectiveness
  4. 4.  The website just has a celebrity wears on the red carpet.  Create a section for celebrities who uses MK products in their daily life and name it Celebrity Street Style.  Create a section for MK summer and winter holiday product ideas and name it Of Kors Holiday.
  5. 5.  MK has been already using Michael Kors, MK, Michael Kors outlet Michael Kors watches as a keyword.  They released their Jet Set 6 collection recently, introduced their products as fall essentials or style essentials and used word of glamour in their advertisement enormously.
  6. 6.  They should use  “Jet society” as a keyword to tie up to Jet Set.  “Essential style” to link to fall essentials and style essentials.  “Glamour style” as a keyword to associate with their brand message.
  7. 7.  The brand’s website is a mobile user friendly. The website detects if you are coming from a smartphone or desktop, and automatically adapts the screen size, resulting in a flawless user experience regardless of the device. However…
  8. 8.  Michael Kors surprisingly doesn’t have a mobile app.  Create an app that has a product barcode scan section to allows users see the location and remaining size of the same product in other stores.  The app has a location checking in section where only Michael Kors customers can check in and show where they are.
  9. 9.  The MK app promote goods, events and ideas based on user’s personalized information such as location, gender and enable users to online shopping.  This app helps to create a pop culture among people, provide direct engagement, increase brand loyalty and online shopping profit.
  10. 10.  Facebook&Pinterest Marketing 10,000+4,000 14,000/mo.  Monitoring, Audit, Custom, Employee, Promoted Posts, Sponsored Story,  Mobile marketing; 500,000  App design, Employee, Planning, App administration, Testing, Online shopping&Barcode&Checkin software, Facebook Open Graph  SEO marketing; 35,000/mo.  Audit, Employee, Reporting & Insights, SEO agency, New Google AdWords Costs  Website marketing ; 20,000/mo.  Web Analytics, New sections s’ web design, Employee, Other.  569.000

MK Digital Marketing Strategy

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