2. MK is a global luxury lifestyle brand with a jet-
set aesthetic that combines elements of style,
elegance and sport.
People who is 25-54 years old with the high
income and aspire to live an elite, glamorous
yet comfortable lifestyle.
3. Focus on primarily Facebook
o They have the most followers on Facebook
o They have less limitations than other social networks
Focus Pinterest
o It has a lot of fashion related content
o The brand’s target market is fashion-conscious
people.
Click through rate evaluates Campaign’s
effectiveness
4. The website just has a celebrity wears on the
red carpet.
Create a section for celebrities who uses MK
products in their daily life and name it Celebrity
Street Style.
Create a section for MK summer and winter
holiday product ideas and name it Of Kors
Holiday.
5. MK has been already using Michael Kors, MK,
Michael Kors outlet Michael Kors watches as a
keyword.
They released their Jet Set 6 collection recently,
introduced their products as fall essentials or
style essentials and used word of glamour in
their advertisement enormously.
6. They should use
“Jet society” as a keyword to tie up to Jet Set.
“Essential style” to link to fall essentials and
style essentials.
“Glamour style” as a keyword to associate with
their brand message.
7. The brand’s website is a mobile user friendly.
The website detects if you are coming from a
smartphone or desktop, and automatically
adapts the screen size, resulting in a flawless
user experience regardless of the device.
However…
8. Michael Kors surprisingly doesn’t have a mobile
app.
Create an app that has a product barcode scan
section to allows users see the location and
remaining size of the same product in other
stores.
The app has a location checking in section
where only Michael Kors customers can check in
and show where they are.
9. The MK app promote goods, events and ideas
based on user’s personalized information such as
location, gender and enable users to online
shopping.
This app helps to create a pop culture among
people, provide direct engagement, increase
brand loyalty and online shopping profit.
10. Facebook&Pinterest Marketing 10,000+4,000 14,000/mo.
Monitoring, Audit, Custom, Employee, Promoted Posts, Sponsored
Story,
Mobile marketing; 500,000
App design, Employee, Planning, App administration, Testing,
Online shopping&Barcode&Checkin software, Facebook Open
Graph
SEO marketing; 35,000/mo.
Audit, Employee, Reporting & Insights, SEO agency, New Google
AdWords Costs
Website marketing ; 20,000/mo.
Web Analytics, New sections s’ web design, Employee, Other.
569.000