2. What is use-case?
A short story about product use which gives answers on
simple questions:
Who? (actor)
What? (goal)
Where? (place)
How? (product use scenario)
Why? (interest)
3. A young metro-female listening music on the train by
using Spotify streaming service to kill time
4. An American veteran shooting illegal immigrants on
Mexican border by Marlin Camp Carbine-9 rifle
to protect his country
5. A businessman on the road using Mugenizer
power bank to charge his phone to stay online
6. A hiker in the wild using Mugen Power extended
battery on his Galaxy S4 to use GPS and take
photos.
7. Some good examples from
Crowdfunding
Agent Smartwatch
CulCharge
and:
Apple iPad http://www.youtube.com/watch?v=RTygZhA7WFU
8. Using Brainstorming to create use-cases
7 rules of IDEO
1. Defer judgment
2. Encourage wild ideas
3. Build on the ideas of others
4. Stay focused on the topic
5. One conversation at a time
6. Be visual
7. Go for quantity
more info: http://www.openideo.com/blog/seven-tips-on-better-brainstorming
http://www.fastcompany.com/63818/seven-secrets-good-brainstorming
9. Let’s do it!
Create 20 use-cases in 20 minutes.
Use post-it notes to write or draw
and put your ideas on the board
10. use case user why/problem cost of dev
hard/moderate/easy/exists
market
List all created use-cases in table below
to validate and select 5-7 top ones.
11. In Next Step we will use
Facebook to validate selected
use-cases
Thank you!
nikolai@mugen.hk
