Social media opens your brand up to risk of reputation damage. You can’t just stick your head in the sand and ignore the risks, and you can’t not participate. What questions do you need to ask your organization to make sure you’re reducing the risk of participation? Do you need a social media policy? How should you deal with issues that arise? How do you make sure your employees aren’t damaging your brand? How do you handle detractors?
In Part 1 of this two-part breakout session offered at the 2015 iMedia Conference we looked at how to reduce risk of damage caused by employees (either inadvertently or on purpose). Learn strategies to develop policies and procedures around getting your governance ducks in a row, and educating and coaching employees to reduce risk to your organization.
6. Definitions
Policy
A course or principle of
action adopted or
proposed by a
government, party,
business, or individual.
Something that requires
lots of approvals
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13. Policies + procedures to examine
HR
ethics
conduct
IT
device/equipment usage
Communication
spokespersons
official channels
Record-keeping
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14. Develop guidelines and clarify
How do the old rules apply
to the new tools?
Work with internal
experts to decide
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15. Final step: Internal communication plan
Remember, you’re trying to
change behaviour and
culture
a list of rules in a memo
won’t cut it.
How expensive will it be if
it all goes sideways?
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25. Better security for spokespeople
Educate and train
spokespeople
Centralize social media
access
Protect passwords
sharing passwords is bad
fake accounts are wrong
Have an approval system
Prepare for the worst
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