Social media opens your brand up to risk of reputation damage. You can’t just stick your head in the sand and ignore the risks, and you can’t not participate. What questions do you need to ask your organization to make sure you’re reducing the risk of participation? Do you need a social media policy? How should you deal with issues that arise? How do you make sure your employees aren’t damaging your brand? How do you handle detractors?
In Part 1 of this two-part breakout session offered at the 2015 iMedia Conference we looked at how to reduce risk of damage caused by employees (either inadvertently or on purpose). Learn strategies to develop policies and procedures around getting your governance ducks in a row, and educating and coaching employees to reduce risk to your organization.